Thanawat Lumveerakul
Bangkok
Summary
Senior Buyer with 5 years of experience sourcing, conducting in-depth research, negotiating pricing with overseas vendors to purchase spirits products, merchandising and inventory management. Skilled in building and maintaining business relationships with existing vendors and identifying new business opportunities to engage with potential suppliers. Efficient in carefully reviewing pricing, negotiations, terms and conditions prior to forming agreements. Familiar with retailer practices and business operations. Finely tuned to customer buying desires, rising trends and changes in supply chain.
Overview
10
10
years of professional experience
Work History
Wholesale Wine Key Account Manager
Central Food Retail Group
2023.07 - 2024.02
- Built and maintained strong client relationships with high-end hotels and restaurants and drive business growth together through consultative selling, effective communication and effective problem solving.
- Achieve +2% of sales revenue in 2023 and able to increase by roughly 10%
- Ability to foresee incoming stock, shortage, or discontinued situation and give customer advance notices and give them alternatives simultaneously
- Providing best-in-class customer service, such as quick delivery service, production recommendations and other supports, including coordinated with internal teams to ensure timely delivery and availability of products and services
- Having strategic plan on stock management. Plans must be well-thought-out since total SOH is shared with retail team. Thus, reserving stock at right amount and right time for customers is very important in this case
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Developed thorough understanding of key clients' needs and requirements to prepare and customize wine selections to match their strategic F&B section
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
Merchandise Manager - Wine and Spirit
Siam Makro Plc.
2022.05 - 2023.06
- Managed sales, profit and other income of wine & sprit category to achieve target. Sales increased by 11% and profit+OI increased by 21%
- Co-forecasting and planning weekly sales, profit, and other income with supervisor to assure target is attainable and realistic
- Swiftly response to market and competitors regarding price and selling tactic with well-prepared action plan
- Regularly communicate with store operation in order to exchange ideas or feedback about sales and all related issues
- Analyze sales data from every aspect possible to improve sales and profit. Identify and connect with supplier for further business opportunities
- Review and manage assortment whether products meet performance expectation. This includes tailoring assortment to match each store format and area
- Sourcing new products along with market trends based on sales data, social media, general articles, and observation
- Managed and controlled stock to avoid shortage, overstock and aging. Prepare concrete action plan if needed
- Communicate, collaborate, and negotiate with suppliers on daily basis to ensure that their account is in good health
- Negotiate TTA for best possible outcome for company
- Provide product knowledge training for store staff together with suppliers
- Special projects as assigned (Wine Shop)
Senior Buyer – Liquor/Spirit
King Power International
2017.11 - 2022.04
- Purchasing merchandise assortment of spirits for related brands and work to create appropriate merchandise mix bases on TR market trends
- Competently negotiate with oversea top-tier vendors for support on margin / rebate / competitive pricing / trade conditions
- Always develop collaboration between buyer and supplier to create strategic partnership through various marketing mix (4Ps)
- Sharing sales prediction/forecast with suppliers to prevent OOS due to allocation issue and logistic uncertainty
- Follow-up on orders, delivery and logistic. Making sure products get delivered on time and meet required standard
- Occasionally advise shop operations to ensure high levels of productivity e.g. replenishment / planogram
- Using databases to generate and analyze weekly/monthly sales performance report to suppliers.
Sales Executive
Impact Exhibition Management
2014.05 - 2015.04
- Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts
- Targeted new markets and increased sales through proactive sales and negotiation techniques.
- Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
Education
Master of Science - Marketing
Macquarie University
Sydney, Australia2017
BBA - Marketing
Mahidol University International College
Thailand2013
Skills
- Retail Merchandise Buying
- Vendor Management
- Vendor Collaboration
- Pricing Negotiations
- Merchandising Operations
- Retail Management
- Trend Assessment
- Sales Forecasting
- SAP / Oracle / Power BI
- Product Development Collaboration
- Discount Terms Negotiations
- Special Assignments
Timeline
Wholesale Wine Key Account Manager
Central Food Retail Group
2023.07 - 2024.02
Merchandise Manager - Wine and Spirit
Siam Makro Plc.
2022.05 - 2023.06
Senior Buyer – Liquor/Spirit
King Power International
2017.11 - 2022.04
Sales Executive
Impact Exhibition Management
2014.05 - 2015.04
Master of Science - Marketing
Macquarie University
BBA - Marketing
Mahidol University International College
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