Chatsipon Rungsantia
Head Of Operation
Bangkok,12
Summary
Experienced and skilled in management, goal is to leverage expertise to drive organization's capacity development and profitability as a Store General Manager. Track record of success in leading teams and achieving operational excellence, committed to delivering exceptional customer service and maximizing sales performance. Implement strategic initiatives and foster collaborative work environment to optimize productivity and drive business growth.
Overview
21
21
years of professional experience
2008
2008
years of post-secondary education
Work History
Store General Manager
Central Food Retail Co., Ltd. (Tops Food Hall)
11.2017 - Current
- Develop strategies to increase sales and profitability, including promoting products and services, optimizing product displays, and analyzing customer trends
- Track sales performance, analyze profit margins, and take actions to meet or exceed financial targets (KPI and P&L goals)
- Ensure a high level of customer satisfaction by maintaining store cleanliness, addressing customer complaints, and ensuring fast, efficient service
- Implement customer service strategies, including handling escalated issues and ensuring staff provide excellent service
- Recruit, train, and supervise store staff, including department managers, clerks, and support staff
- Develop employee schedules, set performance goals, and conduct regular evaluations to ensure staff meet expectations
- Foster a positive work environment and provide coaching or corrective actions when necessary
- Oversee inventory management, including stock ordering, receiving, and ensuring proper stock rotation to minimize waste
- Implement shrink control measures to reduce product loss due to theft, damage, or incorrect stock handling
- Manage store expenses and ensure operations run within budget by optimizing staffing, controlling costs like utilities, and reducing operational inefficiencies
- Prepare and review financial reports to track store performance and adjust strategies as needed
- Work with the marketing team to implement promotional activities and local marketing strategies that drive foot traffic and sales
- Plan and execute in-store events or seasonal campaigns to boost customer engagement and increase revenue
- Prepare regular reports on sales, expenses, staffing, and inventory for senior management
- Communicate store performance, operational challenges, and success stories with upper management and collaborate with other departments to align store goals with the company’s overall strategy
Set Up& Merchandise Manager
Siam Makro Public Co., Ltd.
11.2014 - 10.2017
- Planning New Branch Establishment
- Selecting and Managing Resources, Recruit and hire essential staff for the new branch
- Prepare necessary equipment, inventory, and systems, such as POS (Point of Sale) systems or other IT systems required for operation
- Conduct inspections to ensure the new branch is ready for operation, including safety checks, product arrangement, and system testing to meet company standards
- Plan promotional strategies for the new branch, such as launch promotions or special events, to introduce the location to the local market
- Maintain and increase levels of distribution of company's products in existing shops and new potential shops by proposing plans
- Deal with customers in all issues of contact
- Follow up and support the customers to meet the achievement and maintain good relations
- Co-operate with customers to control pricing and do promotion and other activities
- Achieve sales team target and profit
- Develop sales strategy for key accounts based on market needs, key account structure, competitive situation and company targets
- Negotiate yearly trading terms with all customer in line with annual business plan targets and budget
Express Operation Manager
Ek-Chai Distribution System Co., Ltd. (Tesco Lotus)
02.2004 - 04.2014
- Managed sales and profitability, controlled expenses in the 16 responsible branches
- Oversee the operations of several stores or locations within the assigned district
- Ensure each store complies with company policies, operational procedures, and regulatory requirements
- Conduct regular store visits to assess performance, check compliance, and provide feedback to store managers
- Set sales and profit goals for each store in the district
- Develop and implement strategies to increase revenue across the district by identifying sales opportunities and improving operational efficiency
- Analyze sales data, financial reports (P&L), and store performance to ensure targets are met
- Address underperforming stores by working with store managers to develop action plans for improvement
- Hire, train, and mentor store managers, ensuring they have the skills and tools to succeed
- Monitor inventory levels and shrinkage rates, and implement strategies to improve operational efficiency and reduce costs
- Implement customer service initiatives and strategies to improve the overall customer experience
- Control costs at both the store and district level, ensuring that all stores operate within budget
- Provide financial oversight, including the review and approval of financial reports from store managers
- Ensure that all stores comply with health and safety regulations, as well as company policies related to cleanliness, employee welfare, and legal standards
- Conduct audits of stores to check for regulatory compliance and enforce corrective actions if needed
Education
Bachelor’s Degree - Faculty of Political Science
Skills
Sales Management
Strategic Thinking
Leadership
Negotiation
Problem Solving
Operation
Team Management
MS Office
Pivot
Slicer
Look up
Accomplishments
- Central Food Retail Co., Ltd. (Tops Food Hall), Store General Manager
- Sales Omni channel growth +201% from LY
- YTD Sales Performance +22.3% from LY
- New customer +19.7%
- New partner (Restaurant) +101% from LY
- YTD Shrink under target -0.9% (company target -1.3%)
- Siam Makro Public Co., Ltd., Set Up & Merchandise Manager
- Increase new partner 325 shop +23%
- TV + 400 bth from Project Cross selling
- Ek-Chai Distribution System Co., Ltd. (Tesco Lotus), Express Operation Manager
- Operation Audit performance for Green 16 branches
- QA performance for green 16 branches
- Opening a new branch in just 8 days
Timeline
Store General Manager - Central Food Retail Co., Ltd. (Tops Food Hall)
11.2017 - Current
Set Up& Merchandise Manager - Siam Makro Public Co., Ltd.
11.2014 - 10.2017
Express Operation Manager - Ek-Chai Distribution System Co., Ltd. (Tesco Lotus)
02.2004 - 04.2014
Ramkhamhaeng University - Bachelor’s Degree, Faculty of Political Science