Chatsipon Rungsantia

Work History

Store General Manager

Central Food Retail Co., Ltd. (Tops Food Hall)

11.2017 - Current

Develop strategies to increase sales and profitability, including promoting products and services, optimizing product displays, and analyzing customer trends
Track sales performance, analyze profit margins, and take actions to meet or exceed financial targets (KPI and P&L goals)
Ensure a high level of customer satisfaction by maintaining store cleanliness, addressing customer complaints, and ensuring fast, efficient service
Implement customer service strategies, including handling escalated issues and ensuring staff provide excellent service
Recruit, train, and supervise store staff, including department managers, clerks, and support staff
Develop employee schedules, set performance goals, and conduct regular evaluations to ensure staff meet expectations
Foster a positive work environment and provide coaching or corrective actions when necessary
Oversee inventory management, including stock ordering, receiving, and ensuring proper stock rotation to minimize waste
Implement shrink control measures to reduce product loss due to theft, damage, or incorrect stock handling
Manage store expenses and ensure operations run within budget by optimizing staffing, controlling costs like utilities, and reducing operational inefficiencies
Prepare and review financial reports to track store performance and adjust strategies as needed
Work with the marketing team to implement promotional activities and local marketing strategies that drive foot traffic and sales
Plan and execute in-store events or seasonal campaigns to boost customer engagement and increase revenue
Prepare regular reports on sales, expenses, staffing, and inventory for senior management
Communicate store performance, operational challenges, and success stories with upper management and collaborate with other departments to align store goals with the company’s overall strategy

Set Up& Merchandise Manager

Siam Makro Public Co., Ltd.

11.2014 - 10.2017

Planning New Branch Establishment
Selecting and Managing Resources, Recruit and hire essential staff for the new branch
Prepare necessary equipment, inventory, and systems, such as POS (Point of Sale) systems or other IT systems required for operation
Conduct inspections to ensure the new branch is ready for operation, including safety checks, product arrangement, and system testing to meet company standards
Plan promotional strategies for the new branch, such as launch promotions or special events, to introduce the location to the local market
Maintain and increase levels of distribution of company's products in existing shops and new potential shops by proposing plans
Deal with customers in all issues of contact
Follow up and support the customers to meet the achievement and maintain good relations
Co-operate with customers to control pricing and do promotion and other activities
Achieve sales team target and profit
Develop sales strategy for key accounts based on market needs, key account structure, competitive situation and company targets
Negotiate yearly trading terms with all customer in line with annual business plan targets and budget

Express Operation Manager

Ek-Chai Distribution System Co., Ltd. (Tesco Lotus)

02.2004 - 04.2014

Managed sales and profitability, controlled expenses in the 16 responsible branches
Oversee the operations of several stores or locations within the assigned district
Ensure each store complies with company policies, operational procedures, and regulatory requirements
Conduct regular store visits to assess performance, check compliance, and provide feedback to store managers
Set sales and profit goals for each store in the district
Develop and implement strategies to increase revenue across the district by identifying sales opportunities and improving operational efficiency
Analyze sales data, financial reports (P&L), and store performance to ensure targets are met
Address underperforming stores by working with store managers to develop action plans for improvement
Hire, train, and mentor store managers, ensuring they have the skills and tools to succeed
Monitor inventory levels and shrinkage rates, and implement strategies to improve operational efficiency and reduce costs
Implement customer service initiatives and strategies to improve the overall customer experience
Control costs at both the store and district level, ensuring that all stores operate within budget
Provide financial oversight, including the review and approval of financial reports from store managers
Ensure that all stores comply with health and safety regulations, as well as company policies related to cleanliness, employee welfare, and legal standards
Conduct audits of stores to check for regulatory compliance and enforce corrective actions if needed

Summary

Overview

Work History

Store General Manager

Set Up& Merchandise Manager

Express Operation Manager

Education

Bachelor’s Degree - Faculty of Political Science

Skills

Accomplishments

Timeline

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