Tanachart Patanakrod
Tech Lead
Bangkok
Summary
Dynamic Tech Lead with extensive experience at Digital Alchemy Thailand, specializing in AWS-based data solutions and Salesforce integrations. Proven ability to mentor teams and enhance system performance, achieving significant reductions in downtime. Skilled in ETL processes and fostering stakeholder relationships, driving impactful marketing analytics and decision-making.
Overview
15
15
years of professional experience
Work History
Tech Lead
Digital Alchemy Thailand
07.2017 - Current
- Lead data solution design and delivery for enterprise clients, covering loyalty platforms, customer data platforms, and marketing analytics.
- Manage and mentor backend engineers (3–5) and business analysts (2), ensuring delivery quality and scalability.
- Own architecture of AWS-based data pipelines, supporting both batch and real-time ingestion into enterprise datamarts.
- Led migration from Exasol to Amazon Redshift, including pipeline refactoring and scheduler modernization.
- Designed and implemented cloud-native workflows using AWS Glue, Step Functions, and EventBridge.
- Delivered Salesforce ecosystem integrations:
Marketing Cloud (activation & journeys), Data Cloud (customer unification), Service Cloud (customer service data),
Integrated external commerce platforms including Shopee and TikTok Shop, Enabled analytics and reporting through Tableau, supporting marketing and business decision-making. - Act as primary technical and data solution advisor to stakeholders across Marketing, Analytics, and IT.
- Mentored junior developers, fostering a culture of continuous learning and skill improvement.
- Reduced system downtime with proactive monitoring, timely troubleshooting, and efficient issue resolution.
- Built strong relationships with stakeholders, ensuring clear communication channels for project updates and progress reports.
System Test Team Lead, Consultant
Digital Alchemy Thailand
10.2012 - 06.2017
- Collaborated with developers, product managers, and stakeholders to establish clear testing objectives and requirements.
- Designed comprehensive test plans and cases to cover all aspects of system functionality for optimal results.
- Facilitated knowledge sharing among team members through workshops, presentations, or documentation efforts.
- Led a team of testers to ensure timely delivery of high-quality software products.
Software Testing Engineer (SQA)
RarePlay.com
06.2011 - 09.2012
- Actively participated in agile ceremonies, including daily stand-ups and sprint retrospectives, to maintain alignment with project goals.
- Reduced defect leakage to production environment through meticulous attention to detail in test case execution.
- Participated in sprint planning meetings to provide input on test effort estimation and resource allocation for upcoming projects.
- Created test cases and test scripts to maintain cohesive team approach to product development.
Education
Master of Science - Master of Computer Applications (MCA)
CSI Bishop Appasamy College of Arts & Science
India 04.2001 -
Bachelor of Science - Computer Science
CSI Bishop Appasamy College of Arts & Science
India 04.2001 -
Skills
- Salesforce Certified (7 Certifications) – AI Specialist, Marketing Cloud, Data Cloud, MuleSoft, Administration
- Adobe Campaign Certification
- Leadership & Management Certifications
- Extract, Transform, Load (ETL)
- API Development
- Shell, Perl, Python, Java, Java Script, Ampscript, SQL, NO SQL, PHP, NodeJS
- DMExpress
- Tableau, PowerBI
- AWS Products (Glue, EventBridge, Step Functions, Lambda, API Gateway, Cloud Watch
Timeline
Tech Lead
Digital Alchemy Thailand
07.2017 - Current
System Test Team Lead, Consultant
Digital Alchemy Thailand
10.2012 - 06.2017
Software Testing Engineer (SQA)
RarePlay.com
06.2011 - 09.2012
Master of Science - Master of Computer Applications (MCA)
CSI Bishop Appasamy College of Arts & Science
04.2001 -
Bachelor of Science - Computer Science
CSI Bishop Appasamy College of Arts & Science
04.2001 -