Khema Prum
Business Sales Manager
Bangkok
Summary
Dynamic sales and marketing professional with a proven track record in driving successful campaigns and fostering strategic partnerships. Notable achievements include spearheading the Gold Campaign at Manulife, engaging over 1,000 winners and distributing 5 kg of gold in 2021, as well as leading impactful initiatives in South Korea and Japan that recognized numerous campaign winners. Demonstrated ability to close deals with over 100 corporate accounts as a Corporate Sales Executive at Cathay Pacific Airlines, along with the development of a robust agent network, highlights a commitment to excellence in performance at JC Airlines. Currently based in Thailand, available for in-person meetings in Bangkok and virtual interviews for international opportunities, consistently bringing a positive attitude and relentless energy to every endeavor.
Overview
15
15
years of professional experience
Work History
COMMUNITY OPERATION SPECIALIST
TDCX Thailand
01.2022 - Current
- Media monitoring: closely collaborated with functional teams to develop strategic plans for addressing/pressing contents in community's platforms. Supported crisis management efforts, coordinating with local agencies to address urgent community needs. Evaluate on AI action to maintain proper behavior which will appear on social media.
- Streamlined communication channels: centralized system for sharing resource to users. Categorized contents type and customize audiences. Delivered timely updates on project progress to senior management.
- Enhanced community engagement: escalate issues that fall outside of policy guidelines to relevant global or management teams. Create reporting dashboards and contribute to strategies that foster community.
MANAGER, SALES PROMOTION
Manulife Cambodia
01.2017 - 01.2022
- Strategy & Planning: launch 4 main campaigns quarterly with 4 mini campaigns to push sales. Other supportive MICE including 5 seminars and workshop minimum to support on recruitment and training team. Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Budget Management: yearly budget allocating for Bancasurance department. Established 20% budgets for campaigns activities,10% for others MICE expenses. and certain on cost-effectiveness. Coordinate with external vendors and partners to ensure that all promotions comply with legal and regulatory requirements.
- Execution & Evaluation: oversee the production and distribution of campaigns materials, such as flyers, broacher, posters, etc. Monitor and evaluate the effectiveness of campaigns, using data and insights. Provide reports on campaign performance to optimize future strategies and demonstrate return on investment.
SENIOR AGENT SALES
JC Airline
01.2016 - 01.2017
- Relationship Management: cultivate and maintain strong, long-term relationships with agencies to drive the business. Developed and implemented new marketing strategies, resulting in increased brand awareness and lead generation and conduct agents training.
- Reservation & Operations: assist agents on booking system to launch a smooth reservations. Oversee daily operations with agency, ensuring compliance with airline regulations and guidelines.
- Brand Ambassadorship: conduct sales presentations to clients and potential partners. Expanded clientele base through targeted networking events and referral programs, contributing to the overall growth of the agency's business portfolio.
CORPORATE SALES EXECUTIVE
Cathy Pacific Airlines
01.2013 - 01.2016
- Business Development and Lead Generation: actively hit the target set of recruit and close 3 new accounts month and 5% of corporate revenue growth quarterly. 10% foster loyalty program for every corporate deal and implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
- Key Accounts Management: built strong client relationships through excellent communication and negotiation skills, resulting in long-term partnerships. Handle on client inquiries and complaints to ensure a seamless experience for corporate passengers. Collaborated with head office teams to create tailored solutions for complex client needs, ensuring satisfaction and repeat business.
- Market Analysis and Forecasting: organized trade show events for increased brand awareness. Conduct market research to monitor industry trends, competitor activities, and identify new business opportunities. Prepare monthly sales reports/ Sales forecast for presenting to management and head office.
SALES EXECUTIVE
Phnom Penh Hotel
01.2011 - 01.2013
- Sales & Business Development: achieve sales goals and service targets by cultivating and securing new customer relationships. Handle over 50 of embassy accounts with minimum 5sales calls per day. targeted to boosted 5% of quarterly sales revenue. Pioneered adoption of CRM software to improve customer relationship management and data analysis.
- Client Relationship Management: build and maintain relationships to foster strong relationships with existing and potential clients. Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Marketing & Promotion: develop promotional materials and sales collateral such as brochures, sales kits, MICE newsletters to boost hotel’s brand awareness. Analyze market trends, competitor and identify new opportunities.
Education
MBA - BUSINESS ADMINISTRATION
NATIONAL UNIVERSITY OF MANAGEMENT
Phnom Penh, Cambodia 04.2001 -
Bachelor of Arts - Tourism And Hospitality
NATIONAL UNIVERSITY OF MANAGEMENT
Phnom Penh, Cambodia 04.2001 -
Skills
- OFFICE TOOLS: Microsoft Office Suite
- BUSINESS PLATFORM: CRM, CPQ (Configure, Price, Quote), Reporting & Analytics Tools
- APPLICATIONS: Newsletter, Zoom, AI Image/ video generator, CapCut, ChatGPT
- SPECIALIZATION: Event planning, Strategic and planning, Partnership development, Stakeholder management, Budget management, Marketing and Social media management
- INTERPERSONAL SKILLS: Leadership, Communication, Problem-Solving, Teamwork, Collaboration, Adaptability, and Emotional Intelligence
- LANGUAGES: Khmer (native), English (proficient), Thai (proficient)
Websites
Awards
MAY 2025 INITIATIVE RISING STAR TDCX Thailand Recognition.
APRIL 2024 INNOVATIVE RISING STAR TDCX Thailand Recognition.
STAR OF THE QUARTER 2021 Obsess about customers Manulife Cambodia Award.
Timeline
COMMUNITY OPERATION SPECIALIST
TDCX Thailand
01.2022 - Current
MANAGER, SALES PROMOTION
Manulife Cambodia
01.2017 - 01.2022
SENIOR AGENT SALES
JC Airline
01.2016 - 01.2017
CORPORATE SALES EXECUTIVE
Cathy Pacific Airlines
01.2013 - 01.2016
SALES EXECUTIVE
Phnom Penh Hotel
01.2011 - 01.2013
MBA - BUSINESS ADMINISTRATION
NATIONAL UNIVERSITY OF MANAGEMENT
04.2001 -
Bachelor of Arts - Tourism And Hospitality
NATIONAL UNIVERSITY OF MANAGEMENT
04.2001 -