Summary
Overview
Work History
Education
Honors and Awards
Professional Development / Training
Recreation
Personal Information
Timeline
Quote
Work Availability
Certification
Interests
BusinessAnalyst
Songphon Maharojanan

Songphon Maharojanan

Healthcare | Pharmaceutical | Hospital | Medical Communication
Bangkok,Thailand

Summary

I am Thailand country head with business director position with >17 years of experiences in the pharmaceutical, hospital, and medical communication as a full loop of healthcare industry. I have a strong background in leading and managing people and talent development, team and business expansion with strategic initiatives, cross-functional teams, and multi-channel solutions that deliver value and innovation to the healthcare sector. My credentials include a Bachelor of Pharmacy degree, a User Experience Design certificate, and a Google Analytics certification.

Overview

19
19
years of professional experience
2
2
Languages
2
2
Certificates

Work History

Country Representative and Business Director, Medical Marketing (Thailand)

MIMS Pte Ltd (TIMS THAILAND Co Ltd)
06.2021 - 11.2023
  • Overseeing all MIMS businesses in Thailand and reporting to the President of Medical Marketing Strategic Unit, Headquarters
  • Responsible for developing a strong and sustainable organization to drive sales and profit growth of strategic business unit and its accompanying product line and solutions in Thailand market

Associate Division Director

Bumrungrad International Hospital
02.2018 - 05.2021
  • Utilize MarTech tool i.e
  • Oracle Bluekai and Eloqua, programmatic advertising, proximity targeting and social media channels for data-driven marketing focused on international segment (world-wide residents outside Thailand)

Business Unit Head & Marketing Manager

AstraZeneca PLC
11.2016 - 06.2017
  • Respiratory Business (Key Brands: Symbicort & Pulmicort)
  • Total franchise +12% growth vs PY, mainly driven from key brands (Symbicort & Pulmicort)

Senior Product Manager

Novartis International AG
01.2014 - 04.2015
  • Total portfolio +26% over-achieved 2014 budget and won 2013 Novartis Asia-Pacific & South Africa award on Afinitor BC Team (regional level) and 2013 Novartis Excellence Award in the Innovation Team category for Afinitor Breast Cancer Launch Project (country level)

Product Manager (AFINITOR Breast Cancer & Renal Cancer)

Novartis International AG
01.2012 - 12.2013
  • Being recognized on successful launch of Afinitor in advanced breast cancer with +22% achievement vs budget, including several initiative projects and development of Launch Readiness Plan as the best practices by Global and EGM regional brand teams to share across countries

Product Manager (ZOMETA & AFINITOR Renal Cancer)

Novartis International AG
01.2010 - 06.2012
  • Winner of the global leveled best practice sharing organized by Zometa global brand team in 2011 as local initiative program
  • Successfully led the 2012 Asia-Pacific ZENITH at Chiang Mai, Thailand as an international conference in collaboration with 5 countries (Japan, China, Korea, Taiwan, Thailand) and regional team

Product Manager (Urological Cancer Franchise)

AstraZeneca PLC
01.2009 - 12.2009
  • Successfully drove Casodex to be the robust market leader with more than 20% sales growth in 2009 over 2008

Associate Product Manager (Casodex)

AstraZeneca PLC
09.2007 - 12.2008
  • The success resulted in 2008 as 36% sales growth over 2007 with 109% achievement vs budget

Medical Representative (Cardiovascular Team)

AstraZeneca PLC
08.2005 - 08.2007
  • Enlisted new product and drove sales growth in hospitals within responsible territory
  • Leveraged newly anti-atherosclerosis data/indication to switch/gain new prescriptions and develop new advocates in several specialties i.e
  • Cardiologist, Neurologist, Nephrologist and Endocrinologist
  • Gained more than20% market share of statin market

Suprane Specialist (Anesthesia Team)

Baxter International Inc.
05.2005 - 08.2005
  • Developed new KOLs in major hospitals and enlisted Suprane in Bumrungrad hospital

Education

Certificate On UX Design - User Experience Design

General Assembly
Sydney, Australia
03.2020

Bachelor of Science - Pharmaceutical Sciences

Chulalongkorn University
Bangkok, Thailand
03.2005

High School Diploma -

Assumption College
Bangkok, Thailand
03.2000

Honors and Awards

  • 2022. Country Team of The Year Award, Regional MedComm and MPF award, Thailand MedComm and MPF
  • 2021. Regional MedComm and MPF award, Thailand MedComms Team
  • 2021. MIMS NINJA, Regional MedComm and MPF award, Thailand MPF Team
  • 2020. Google Analytics Certification
  • 2020. User Experience Design Certification, General Assembly, Sydney, Australia
  • 2014. Novartis Asia-Pacific and South Africa (APSA) Award, Competitive Category, Afinitor aBC Launch
  • 2014. Novartis Excellence Award, Innovative Category, Afinitor aBC Launch
  • 2011. Global Zometa Best Practice Sharing, Bone AllianZe Network, Winner

Professional Development / Training

  • 2020. Digital Marketing: Social Media, Search, Content Marketing, Metrics and Analytics, Customer Insights, Digital Advertising, Owned Media, General Assembly, Melbourne, Australia
  • 2020. Create a Content Marketing Strategy, General Assembly, Melbourne, Australia
  • 2020. Advanced Facebook Ads Workshop, General Assembly, Melbourne, Australia
  • 2014. M1 and GYM Leadership Training, Novartis Asia University (NAU) Program, Manila, Philippines
  • 2013. EGM Market Access Summit, Novartis Emerging Growth Market (EGM) Region, KL, Malaysia
  • 2012. NAU TEAM, Novartis Asia University (NAU) Program, Singapore
  • 2012. Marketing Mix and Execution, Novartis EGM Region, Singapore
  • 2011. NOW (Novartis Oncology Winners) II Program, Novartis EGM Region, Hong Kong
  • 2011. Finance for Non-financial People Training, Novartis EGM Region, Singapore
  • 2010. NOW I Program, Novartis EGM Region, Singapore
  • 2009. Market Research Training, AstraZeneca Asia Area, Singapore
  • 2009. Demand and Forecast Training, IMS Healthcare, Bangkok, Thailand
  • 2008. Turn Healthcare Decision by Pharmacoeconomic, Bangkok, Thailand
  • 2007. Marketing Introduction Program, AstraZeneca Asia Area, Singapore

Recreation

Traveling, Reading, Photography, Aquarium

Personal Information

  • Age: 42
  • Date of Birth: 09/13/1982
  • Gender: Male
  • Nationality: Thai
  • Marital Status: Single

Timeline

Country Representative and Business Director, Medical Marketing (Thailand)

MIMS Pte Ltd (TIMS THAILAND Co Ltd)
06.2021 - 11.2023

Associate Division Director

Bumrungrad International Hospital
02.2018 - 05.2021

Business Unit Head & Marketing Manager

AstraZeneca PLC
11.2016 - 06.2017

Senior Product Manager

Novartis International AG
01.2014 - 04.2015

Product Manager (AFINITOR Breast Cancer & Renal Cancer)

Novartis International AG
01.2012 - 12.2013

Product Manager (ZOMETA & AFINITOR Renal Cancer)

Novartis International AG
01.2010 - 06.2012

Product Manager (Urological Cancer Franchise)

AstraZeneca PLC
01.2009 - 12.2009

Associate Product Manager (Casodex)

AstraZeneca PLC
09.2007 - 12.2008

Medical Representative (Cardiovascular Team)

AstraZeneca PLC
08.2005 - 08.2007

Suprane Specialist (Anesthesia Team)

Baxter International Inc.
05.2005 - 08.2005

Certificate On UX Design - User Experience Design

General Assembly

Bachelor of Science - Pharmaceutical Sciences

Chulalongkorn University

High School Diploma -

Assumption College

Quote

The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.
Steve Jobs

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Certification

Google Analytics

Interests

People development

Business strategies

Marketing and commercial

Innovation and digitization

Robust teamwork

Cross functional collaboration

Build the Best in class of industry

Similar Profiles

CREATE PROFILE
Songphon MaharojananHealthcare | Pharmaceutical | Hospital | Medical Communication