Tron Rashada Pimngern

1. Market launch & Growth execution
Spearheaded the launch of TikTok PayLater, Thailand’s first embedded BNPL solution for TikTok Shop. Delivered product integration and go-live in under 90 days. Drove rapid adoption and commercial traction for TikTok PayLater, achieving strong user growth and engagement within the first few months of launch.
Developed and executed the go-to-market strategy for BNPL and Personal Loan offerings under the DPL license framework.
Extended the service to Hire Purchase License application process, including financial modeling, market share forecasting, and regulatory alignment.

2. Product & Channel Expansion
Led the planning and development of Kredivo’s consumer app in Thailand, including integration with PromptPay QR aimed at enabling retail BNPL experience on Thailand’s national real-time payment network.
Defined the product roadmap in collaboration with the product team to introduce additional services and enhance long-term customer value.
Managed commercial terms with key local vendors—including KYC providers, data verification platforms, SMS gateways, and bank fee structures—to optimize per-transaction operating costs.
Partnered with the marketing team and external platforms to develop campaign strategies that are both acquisition-effective and compliant with responsible lending guidelines.

3. Commercial Strategy, Partnerships & Financial Management
Led the development of 3-year P&L forecasts, portfolio yield projections, and financing plans to support license applications and internal strategic reviews.
Analyzed pricing models, credit limits, and unit profitability to inform commercial decisions and lender negotiations.
Oversaw flow of fund management in collaboration with Banks and internal finance teams to ensure seamless domestic and cross-border settlement.

4. Regulatory & Risk Management
Maintained active engagement with the Bank of Thailand, ensuring full compliance with digital lending regulations, including data usage, product design, and responsible lending standards.
Oversaw and supported the implementation of alternative data initiatives to enhance underwriting capabilities—leveraging sources such as government-linked platforms and credit data providers. Provided strategic guidance and resource alignment while empowering domain experts to lead technical execution.

5. Operational Scaling & Team Leadership
Collaborated closely with regional functional heads to build and scale local operations—including Customer Service, Collections, and Credit Assessment—by localizing SOPs, KPIs, and systems while progressively aligning team performance to group-level standards.
Facilitated cross-functional alignment across traditionally siloed teams through structured operational meetings, ensuring active coordination among local operations, product, and compliance teams to deliver seamless execution and targeted support.

• Support CEO in managing strategic projects that drive growth for the company from scratch such as Programmable payments, BOT Sandbox initiatives.
• Designed strategy & tools for long-term vision alignment with company mission.
• Analyzed company status and prioritized projects for innovation and sustainability.
• Monitored financial industry trends and ensured organizational agility.
• Fostered stakeholder collaboration for sustainable innovation development.
• Developed new financial service models using data insights and secure technology.

• Directed business development activities for long-term strategic growth
• Executed corporate transformation initiatives
• Established and managed the Data & Intelligence unit
• Developed new business models, including lending and digital payment solutions
• Managed international business expansion and acquired new licenses.

• Led business formation in multiple Southeast Asian countries.
• Managed key technology and commercial partnerships.
• Directed regulatory engagement and new product development.
• Secured key licenses from the Bank of Thailand.

• Oversaw execution of digital products and commercial payment solutions
• Expanded adoption of Mastercard digital assets and developed new B2B applications.

• Part of the launch team for TrueMoney International
• Built extensive merchant and agent networks targeting underserved customers in SEA.

• Established digital product strategic vision and monitored performance indicators.

• Set up E-Business Development Department and identified online trading opportunities.

• Managed client relationships and evaluated supply chain taxation.