Intouch Daokhuntod

• Generated 3.8 billion THB in revenue in 2023 and rejuvenated underperforming projects by conducting an in-depth analysis of challenges and implementing a combination of short-term and long-term strategies resulting in an impressive +37% YoY growth.
• Crafted a contemporary brand identity meticulously designed to resonate with Gen Y and Gen Z customers for the Moden brand, ensuring consistency across all media touchpoints, both offline and online.
• Collaborated cross-functionally with a team of 20+ individuals, including product teams, engineers, innovation teams, business development, and sales & marketing departments, to craft home designs ranging from economical (5-7MB) to ultra-luxurious (50+MB).
• Implemented Integrated Marketing Communication (IMC) strategies, leveraging a profound understanding of Out-of-Home (OOH) media through strategic partnerships with major media companies. Employed various online marketing tools, including social media, GDN, SEO, and SEM, resulting in attracting 2500+ visited customers.
• Conducted thorough market research, identifying key consumer insights, market trends, and competitive landscapes. Transformed these insights into a highly successful project, which generated 900+ million THB in revenue within a span of 7 months.
• Collaborated with team members to streamline internal workflow by identifying redundant tasks and implementing IT systems and AI solutions aimed at enhancing efficiency.

- Successfully spearheaded a cross-cultural team of 8 members from 4 different countries to launch the 'Ignite to Inspire' charity project during the COVID-19 lockdown. Through this initiative, we provided essential nutrition knowledge to over 250 students, aged 9 to 12 years, contributing to their overall well-being and education.
- Demonstrated adaptability and remote working capabilities by coordinating and leading the project from Bangkok during the challenging pandemic circumstances.