Ahmed Samir

- Participating in weekly revenue management calls to assist with strategy and forecast
- Reviewing data, reports, market conditions and trends and evaluating / suggesting revenue management strategies, ensuring follow through as necessary
- Analyzing / forecasting demand and ensuring effective selling strategies, oversell strategies and optimized market mix and use of distribution channels for overall hotel profitability
- Monitoring all distribution channels to ensure effective rate and inventory management and pricing strategies in tandem with each hotel’s assigned revenue analyst.
- Conducting displacement analyses to help RMs, DOSs and GMs make the right revenue decisions when accepting business
-Participation in and contribution to monthly sales and revenue management meetings with senior leadership and property teams, completing action plans for properties to follow to create additional production / revenue.

- Maximize profitability throughout the organization by:Evaluating business with F&B revenue included
- Identifying demand generators for each market and production from these accounts or attractions
- Understanding BT/LNR/CNR and other corporate opportunities market-wide and ensuring each hotel is appropriately aware of opportunities and positioned to achieve
- Understanding and projecting market trends and position relative to competitors, ensuring all hotels in the impacted area are properly positioned

- Participate in forecasting, budgeting and the development of the annual marketing plan.

- Understand and identify brand pricing, promotional, marketing and eCommerce initiatives and recommendations that should be implemented not only for compliance but in order to maximize revenues.

- Effectively present information in one-on-one and group situations to peers, ownership and investors

- Implementing and managing the Hotel Web Sites on Anantara.com rates ,content including marketing messaging, imagery, captions, links, PDFs, hotel alerts, etc.
Conduct regular audits of Hotel Web Sites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations, and work with hotels on corrective action
Guide hotels in developing hotel website modules for Spa, Golf, F&B and weddings, where applicable
-Optimization (SEO) tactics and manage the pay-per-click keyword strategy.
-Work with hotel and regional Marketing leaders to execute online marketing activities, such as loading Hotel Web Site deals, Group Deals, Group Value Dates, eMail marketing and affiliate marketing
- Coordinate execution of online marketing efforts through approved agencies/vendors.
- Provide tracking, analysis, and reporting on the effectiveness of all e-programs: promotions, PPC, SEO, e-mail, listings, links, banners, etc.
- Review reports such as SRC5/6, Evaluation Tool, Dashboard, DoubleClick, etc. and take corrective action, as appropriate.
Supporting hotels as required to better manage and leverage electronic distribution channels.

- Coordinating with hotels and partner agencies in the execution of all eCommerce activities for all Minor Hotel properties in Sri Lanka and to assist in implementing new eCommerce initiatives.

- Seek to continuously improve content on brand.com via the use of the CMS including copywriting, images, videos, 360 virtual tours, THN conversion widgets and ensure a totally on-brand and seamless user experience-

- Working closely with hotel marketing team to update Brand.com & IBE contents and its translations as well as working along with hotel revenue team to create new offer landing pages or add/update room type details on Brand.com pages and IBE.

- Delivering accurate and fast to market implementation of the offers from a content perspective across all owned channels (Sitecore CMS )

- Responsible for the mapping process for any new channels thru Siteminder.

- Responsible for the mapping process for any new RFPS and GDS accounts thru Synxis .

• In charge of revenue management strategy and distribution for 8 resorts and hotels in RED SEA. (2693 Inventory )
• Leading 8 reservation managers.
• Reporting to the regional DORM for RED SEA and 8 general managers.
• Solid Rates & Inventory management skillset for merchandising maximization.
• Budgeting & Forecasting to maximize RGI growth opportunities
• Hotel Opening and Refurbishment Projects expertise
• Prepares and analyses daily, weekly and monthly reports as per ACCOR standards.
• Market Share analysis (daily, weekly, monthly for Comp set, Submarket, Market class, market)
• Monitor and analyze rooms inventory utilizing Revenue Management systems and structure and proposes actions in order to optimize revenues and enhancing our ARI positioning
• Responsible for the projected occupancy, analysis and pricing group business strategies.
• Analyze overall monthly hotel performance and provide summary report with recommendations to improve long term strategies for both short / long term stays
• Responsible for best practice standards to include competitor analysis; environmental scanning; market modeling; distribution yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control and new pricing concept
• Setup the new Cloud 22 (PIW Preparations - Connectivity- Synchronization)
• Conduct regular audits of GDS, BRAND, Meta search, OTA sites to ensure accuracy in content, rates, packages and availability
• Analyze and monitor marketing channels, key and other account production.
• Ensure that all major channels of distribution - Internet, GDS, CRO, Wholesale - effectively support the hotel and maintain rate parity
• Increase the visibility through all channels for the portfolio and maintain the fair share conversion.
• Conducting a weekly commercial meeting for each property with the commercial team (30 Minutes) and monthly strategy meetings (60 Minutes)
• Established clear communication channels with sales teams to improve coordination between departments, resulting in smoother workflows throughout the organization.

Proven RGI growth records:

• Movenpick EL QUSEIR: Increase in RGI for the hotel vs comp set for period (SEP- DEC 2022) in RGI 185 mainly from ADR increase (+90% versus 2021). Closing RGI for 2022 192.7
• Movenpick EL-Gouna:Increase in RGI for the hotel vs comp set change of (+ 80.4%). Closing RGI for 2022 140.8
• Novotel Sharm El Sheikh: RGI 154.2 (+59% versus 2021) Rank 1.

• Has been assigned by head office to take the lead for the reservation and revenue
• (Acting as revenue manager)
• Hotel:
• Increase in RGI vs comp set and market class for period 2020- 2021 in RGI 143.7 (+4%) VS 2019 while comp set dropped by (-40%)
• (8 Luxury Competitors hotels) Residence: Good achievement vs comp set and market class in 2020-2021
• RGI 114.7, an increase (+03%) VS 2019 while comp set dropped by -13%
• (8 Aparthotels Competitors) Increase of the visibility thru all OTA channels by 35% with higher a conversion for wellness / all-inclusive stay during Summer 2020) despite the covid)
• Best performing hotel for Booking.com 2020-2021 (highest ADR versus 2019 and competitors)
• Managed to maintain the same occupancy for our long-term residents for 2021- 2022 by setting a new pricing approach to be outperforming versus our competitors
• Achieved the best results of eliminating the rebates for both hotels (+780K AED versus 2019)
• Lead the monthly commercial meeting and business review meeting with regional office
• Implemented pricing, business and channels mix to enhance the profitability
• (+25% increase in ADR for the suites categories) and an increase of 30% of direct bookings after implementing the incentives schemes
• Produce and analyze current and historical demand including lost business turndown, rooms on the books, competitive set and market trends to aid in more accurate forecasting
• Big City Events Revenue Maximization Scenario Planning experience (IDEX- F1- Adipec ).

• Assigned to take the lead for a preopening hotel setup (PMS- OTA -CRS connectivity)
• Finalized all the setup for the property (Rate setup - Intergration - Content - OTA connectivity - signing contracts and taking the lead to meet all our partners B2B with our commercial team
• Has prepared the budget and full year pricing strategy for all segmentation after our competitors survey
• I was taking care of Copthorne Sharjah, Millenium Capital Centre) during this period
• And managed to run a commercial meeting for each property despite the different Location and market trends
• Got promoted during this period as Cluster reservation manager and revenue analyst for BAB AL QASR Hotel and managed the three reservations teams beside commercial departments efficiently.

• Good achievement for the hotel vs comp set and market in 2019
• RGI:145 with an increase 02% VS 2018 while comp set dropped by -22%
• RANK 1
• Received a recognition from our key partners (Expedia- Booking- Hotelbeds- Agoda) for being the highest generated revenue property in Sharjah for 2019 versus our competitors
• The hotel was ranking 2 among Millennium hotels in the Middle east
• The highest generated ARI during public holidays and weekend throughout the year ( +6-10%)
• Managed to get new lead with our partners after ATM exhibition B2Cfor different markets (W2M - AIRBNB- SEERA- RUSTAR Tourism- VRBO) Achieved the budget and forecast REVPAR (+9.1%) due to the effective commercial strategy for summer
• 2019 (DEMAND GENERAOTR MAY 19-September 19)
• Works with Director of Sales and Sales Team members to encourage strategic selection of the right piece of business
• Tracking and analysis of competitive set pricing and yield strategies, gaining the ability to predict the comp set reaction to changes in the marketplace
• Big City Events Revenue Maximization Scenario Planning experience (Sharjah International bookfair - MidEast Watch and Jewlery Show-Sharjah Children's Reading Festival-Sharjah Light Festival-Sharjah Light Festival)

• Lead the reservations & group operation for three hotels (1144 rooms, suites and apartments) Supervising 8 reservation agents and offer the full training plans for their next level opportunstes
• (4 have been promoted) Taking the lead for creating all allotments and rate codes for the cluster among three PMS
• Has achieved the highest performance for quality audit for the segmentation and data entry in addition to eliminating the rebates and rate discrepancies
• Taking care of the daily reports (REVMAX- PICKUP- OTA channels evaluations) on weekend on behalf of the director of revenue
• Monitors transient, group and tour booking pace in order to determine pricing and availability controls for all reservation distribution sources
• Discusses changes to and implements those changes in distribution plan accordingly.

• Got employee of the month for 5 times for two years
• The highest Performance score for mystery shoppers' results in addition to IQ annual hotel audit
• Youngest TOT certificate holder at the property
• Handled all daily, weekly and monthly revenue reports on behalf of director of revenue.