Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic
NANTAPORN MANAKITSOMBOON

NANTAPORN MANAKITSOMBOON

Director Marketing
Bangkok,10

Summary

Dynamic commercial leader with over 13 years of experience in trade marketing, commercial strategy, and channel development across FMCG, beverage, and entertainment industries. Achieved double-digit sales growth through impactful go-to-market strategies, channel-specific activations, and data-driven decision-making. Specializes in managing trade programs for On-Premise and Traditional Trade channels, focusing on premium beer brands, alcoholic RTD, and music licensing for the nightlife sector. Proven skills in cross-functional collaboration, stakeholder management, and strategic campaign planning. Excited to leverage a strong commercial mindset, deep channel understanding, and executional excellence to drive continued growth at Boonrawd Brewery.

Overview

16
16
years of professional experience
8
8
years of post-secondary education
1
1
Certification
2
2
Languages

Work History

Director of Trade Marketing

GMM Music Publishing International Co.,Ltd
05.2023 - Current
  • Developed and executed commercial marketing plans to drive licensing sales for music content across nightlife venues, restaurants, and karaoke channels, resulting in +50% YoY revenue growth.
  • Collaborated closely with the sales team to design commission schemes, sales tools, and incentive programs that boosted account acquisition and retention.
  • Led the strategic planning of promotions and campaigns, tailoring offers to customer segments and seasonal opportunities to maximize conversion and license renewals.
  • Analyzed sales data and market trends to identify growth opportunities, improve channel performance, and optimize campaign effectiveness.
  • Managed marketing budget and ensured cost-effective use of trade investment, aligning with sales targets and overall business strategy.

Commercial Department Manager

CJ Express group CO.,LTD
01.2022 - 04.2023
  • Develop Project “CJ KIDs club” to be one of the most attracting destinations for MOM & KIDS Journey.
  • Initiate the best events that excite customers to visit CJ stores in order to deliver sales growth 76% with in Flagship Stores
  • Improved online sales conversion rates by 15 % while fostering amazing customer experiences.
  • Analyzed sales data to identify opportunities for growth and areas for improvement, informing strategic direction.
  • Developed strong relationships with suppliers, securing better deals and ensuring timely deliveries.

Senior Channel Marketing Manager

BREWBERY CO.,LTD
12.2020 - 12.2021
  • Developed the channel plan in synergy with the marketing plan (strategic planning for each brand) and defined the entire trade marketing mix actions with a specific focus on channel, client, and point of sale.
  • Increased TT sales volume by 168% YoY through tailored promotions and brand activations in key outlets across Bangkok and major cities.
  • Led a nationwide PG deployment program in local modern trade and wholesale stores to boost Budweiser sales, executing over 3,000 outlet calls within 2021 . The initiative drove a 30% uplift in sell-out volume during activation periods.
  • Developed unique outlet experiences and exclusive merchandise that resonated with Hoegaarden's brand identity, resulting in a +20% YoY sales growth in flagship outlets.
  • Generated monthly sales reports and shared insights and recommendations to drive sales.


Senior Trade Marketing Executive

BREWBERY CO.,LTD
06.2018 - 12.2019
  • Planned and launched experiential marketing campaigns (e.g. exclusive outlet activations, seasonal promotions, premium giveaways) that strengthened brand presence and enhanced consumer engagement.
  • Led end-to-end execution of trade activations, from POSM design and premium sourcing to campaign performance tracking, ensuring effective budget utilization and ROI optimization.
  • Prepared post-campaign evaluations and presented performance reports to regional stakeholders, driving data-driven decision-making for future activations.
  • Conducted regular market visits to gather competitor insights, execution quality checks, and outlet feedback to improve field implementation effectiveness.
  • Supported distributor engagement and provided training tools to strengthen Hoegaarden's on-premise execution excellence.

Trade Activation Executive On- Premise

BOONRAWD BREWERY CO.,LTD
07.2016 - 07.2018
  • Planned and executed a PG activation program in TT channel, leading to a 30% uplift in average monthly sales in participating retail outlets.
  • Initiated a “Stock Increase” project for key on-premise partners by aligning stock-in deals with promotional periods, which resulted in +20% sales growth over 3 months and improved sell-in velocity.
  • Developed and managed the “Singha Arm On premise ” loyalty program targeting on-premise accounts, strengthening customer relationships and improving long-term outlet retention and commitment to Boonrawd brands.
  • Conducted regular field visits to TT and on-premise outlets to evaluate execution quality, gather feedback, and assess competitor activities, reporting insights to the commercial team for tactical adjustment.

Marketing Executive

Syder Bay
06.2015 - 06.2016
  • Assisted in the development of trade programs and promotional mechanics, driving consumer trial and increasing outlet engagement.
  • Collaborated with sales teams and distributors to align campaign execution with commercial targets, ensuring consistency and efficiency across key regions.
  • Participated in field visits and market checks to evaluate brand visibility, track competitor activity, and ensure flawless execution.

Trade Marketing Officer

NEW CONCEPT PRODUCT CO., LTD
06.2013 - 09.2014
  • Organized events and trade shows to showcase company products and services, generating valuable leads.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Assisted in budget management for the marketing department, ensuring cost-effective allocation of resources.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.

PROJECT ANALYST

THE OFFICE OF SMEs PROMOTION
06.2009 - 12.2012
  • Evaluated and analyzed proposed development projects to determine feasibility, strategic fit, and alignment with national SME promotion policies and budget framework.
  • Prepared executive-level reports and recommendations for project approvals, presenting key findings and strategic justifications to senior decision-makers.
  • Monitored KPIs and conducted post-implementation evaluations to measure impact and inform future funding decisions..

Education

Bachelor of Science - Agricultural Economics

Kasetsart University
Bangkok, Thailand
04.2001 - 01.2009

Skills

  • Trade & Channel Marketing Strategy

  • Commercial Planning & Execution

  • Sales Analysis & Business Insight

  • Cross-Functional Collaboration

  • Creativity and Willing to learn New Things

  • Data Analytical and Leadership Skills

  • Problem-Solver with a Positive attitude

  • Committed to Achieving goals with a can-do Spitit

Software

Microsoft office

Zoom

SAP

Certification

Certified [PRACTICAL DATA ANALYTICS, TILDI] - [Sep-Oct 2022]

Timeline

Director of Trade Marketing

GMM Music Publishing International Co.,Ltd
05.2023 - Current

Commercial Department Manager

CJ Express group CO.,LTD
01.2022 - 04.2023

Senior Channel Marketing Manager

BREWBERY CO.,LTD
12.2020 - 12.2021

Senior Trade Marketing Executive

BREWBERY CO.,LTD
06.2018 - 12.2019

Trade Activation Executive On- Premise

BOONRAWD BREWERY CO.,LTD
07.2016 - 07.2018

Marketing Executive

Syder Bay
06.2015 - 06.2016

Trade Marketing Officer

NEW CONCEPT PRODUCT CO., LTD
06.2013 - 09.2014

PROJECT ANALYST

THE OFFICE OF SMEs PROMOTION
06.2009 - 12.2012

Bachelor of Science - Agricultural Economics

Kasetsart University
04.2001 - 01.2009

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NANTAPORN MANAKITSOMBOONDirector Marketing