Salin Supapruksapong
Head Of Fraud Management Planning
Summary
- Customer-focused, collaborative and results-driven professional in the financial services/technology industry
- Extensive work experience in project management, business planning and strategy, sales and relationship management
- Global work experience in Asia Pacific, Europe, and North America
Overview
24
24
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Head of Fraud Management Planning (FVP) - ERM
KASIKORNBANK Public Company
02.2022 - Current
- Plan and maintain the fraud management roadmap, aligning priorities with business objectives, resources, and regulatory changes.
- Lead a project management team, and coordinate initiatives to ensure timely delivery and effective collaboration with Data Science, Fraud Monitoring, and partner teams.
- Drive process and productivity improvement efforts within Fraud Monitoring, including workflow optimization, automation opportunities, rule/threshold reviews, and productivity dashboard updates that drive actionable changes.
- Review and update fraud management policies to ensure compliance with regulatory requirements, industry standards, and internal governance frameworks.
- Organize the ERM AI Hackathon 2025 to promote practical AI adoption and knowledge sharing within the ERM division.
Segment Strategy Manager (VP) - Retail and Business Banking Office
Siam Commercial Bank Public Company
03.2021 - 01.2022
- Defined SSME segment strategy and plan, customer value propositions, and developed programs that improve customer advocacy and drive outcomes.
- Managed strategic partnerships and ecosystem projects to accelerate growth, e.g., B2P, payment solutions, and digital lending.
- Monitored, reviewed segment performance, and initiated new ways to prioritize leads using data science models and analytics.
Project Manager (VP) - Data Analytics, Data Office
Siam Commercial Bank Public Company
05.2017 - 02.2021
- Managed end-to-end data science projects, such as propensity-to-buy models, Next Best Offer, customer segmentation, and branch analytics.
- Planned, developed project schedules, managed risks, and assisted with removing barriers that impede the progress of projects.
- Coordinated resources, and ensured that projects are delivered on time, within scope, and within budget.
- Acted as the point of contact for business users, kept all stakeholders updated, and collaborated on the execution plan.
- Led the implementation of A/B testing to measure model performance and business contribution, e.g., leads from insurance models generated incremental revenue of over 128 million baht in 2020.
Relationship Manager - Financial & Risk, Pacific
Thomson Reuters
07.2011 - 11.2016
- Managed and grow a $3M+ annual portfolio across foreign banks, asset management companies, corporates, government agencies, and universities in Australia.
- Acted as the primary point of contact for all client issues, and established strong customer relationships by providing excellent customer service.
- Identified and fulfilled customer requirements through a consultative approach. Delivered customized, one-stop solutions to deepen business penetration into relationship accounts.
Business Planning Manager - Direct Global
Thomson Reuters
07.2010 - 06.2011
- Supported the Global Head of Direct and senior management in developing customer strategic plans and go-to-market strategies.
- Led the review of regional new business operations, conducted productivity analyses, and recommended actions to improve sales efficiency.
- Designed and implemented a customer feedback program to increase the frequency and relevance of client interactions.
Product Commercial Manager - Mobility, Investment & Advisory
Thomson Reuters
07.2009 - 06.2010
- Collaborated on commercial and launch activities for professional mobile apps within the Investment & Advisory business.
- Executed targeted campaigns and initiatives that boosted ThomsonONE Mobile adoption, contributing to a 20% increase in usage.
- Coordinated with cross-functional teams to launch ThomsonONE Mobile (BlackBerry apps) and Thomson Reuters Marketboard (iPad app).
Assistant Account Director - Global Accounts
Thomson Reuters
07.2008 - 06.2009
- Supported the management and growth of three of the company’s top 20 Global Accounts - JPMorgan, Royal Bank of Scotland, and ABN AMRO.
- Strengthened client relationships with the objective of growing and protecting revenue.
- Worked closely with sales teams to understand client needs, provide tailored consultation, and propose customised solutions for each account.
Financial Markets Executive - Reuters Support Centre
Thomson Reuters
10.2007 - 06.2008
- Selected as the first person from Thailand to join Thomson Reuters Business Graduate Program, a high profile 3-year rotational program across international locations, which provided structured training towards a solid understanding of the financial markets and a well-rounded set of soft skills.
- Provided first-level support over the phone and through electronic channels (equeries) for Thomson Reuters desktop products.
- Took ownership and managed resolution process for all client-related issues. Collaborated with resolver groups and account teams to ensure timely resolutions and provided clients with regular updates.
Senior Consultant - World Trade Management Services
PricewaterhouseCoopers
01.2006 - 09.2007
- Provided professional consultancy services in the areas of international trade and customs, including strategic planning, trade benefits (FTAs, Free Trade Zones), customs risks management, customs valuation and classification assessments.
- Worked on numerous projects spanning diverse industry sectors such as automotives, fast-moving consumer goods, and food & beverages.
- Managed large client projects to develop effective solutions and ensure that objectives and proposed services were delivered efficiently and promptly.
Trade Officer
Department of Foreign Trade, Ministry of Commerce
01.2002 - 12.2005
- Conducted trade research and analysis of trade regulations and made recommendations for improving trade efficiency and facilitation, particularly on Thai leading exports such as rice and textiles.
- Organized a number of overseas missions for the public and private sectors to promote trade and investment cooperation across Asia Pacific.
- Regularly selected to participate in international and national meetings including the cabinet meetings.
Education
Master of Economics - Economics
The Australian National University
04.2001 -
Bachelor of Economics (First Class Honours) -
Chulalongkorn University
04-1999
International Exchange Student - Economics
Nagoya University
09-1998
Skills
- Communication
- Project Management
- Business Planning and Strategy
- Sales and Relationship Management
- Team Building
Personal Information
Address
208 Phutthamonthon Sai 2 Soi 6, Bang Khae Nuea, Bang Khae, Bangkok 10160
Date of Birth
23 Oct 1977
Awards
- ERM Star Award 2024 - Risk Culture
- ERM Star Award 2023 - Risk Culture
- ERM Star Award 2022 - Outward Mindset
- KBank Growth & Productivity Award 2022 - KBank Fraud Prevention Transformation using AI and Data Analytics
Training
- Leader as Coach
- Agile Project Management
- Modern Communication Skills
- Visual Thinking
- Creating Client Value
- Negotiation Skills
Certification
Passed Level 1 of the CFA
Interests
Travelling
Reading
Scuba diving
Buddhist teachings & meditation
CSR activities
Timeline
Head of Fraud Management Planning (FVP) - ERM
KASIKORNBANK Public Company
02.2022 - Current
Segment Strategy Manager (VP) - Retail and Business Banking Office
Siam Commercial Bank Public Company
03.2021 - 01.2022
Project Manager (VP) - Data Analytics, Data Office
Siam Commercial Bank Public Company
05.2017 - 02.2021
Relationship Manager - Financial & Risk, Pacific
Thomson Reuters
07.2011 - 11.2016
Business Planning Manager - Direct Global
Thomson Reuters
07.2010 - 06.2011
Product Commercial Manager - Mobility, Investment & Advisory
Thomson Reuters
07.2009 - 06.2010
Assistant Account Director - Global Accounts
Thomson Reuters
07.2008 - 06.2009
Financial Markets Executive - Reuters Support Centre
Thomson Reuters
10.2007 - 06.2008
Senior Consultant - World Trade Management Services
PricewaterhouseCoopers
01.2006 - 09.2007
Trade Officer
Department of Foreign Trade, Ministry of Commerce
01.2002 - 12.2005
Master of Economics - Economics
The Australian National University
04.2001 -
Bachelor of Economics (First Class Honours) -
Chulalongkorn University
International Exchange Student - Economics
Nagoya University
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