Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Ping Yang (John) Chen

Ping Yang (John) Chen

Country Manager
Chankasem

Summary

Dynamic professional with extensive international experience across Asia and Europe, adept at managing businesses in over ten countries. Proven expertise in account management and team leadership within entrepreneurial and multicultural environments. Committed to driving results through lean processes and operational efficiency. Highly self motivated and determined to achieve excellence, consistently exceeding targets and delivering exceptional outcomes.

Overview

20
20
years of professional experience
3
3
Languages

Work History

Country Manager (Thailand & Philippines)

Igloo Insurtech
01.2023 - Current
  • Grew Igloo Thailand team from 3 to 20 individuals over a period of 3 years.
  • Achieve GWP over 10M USD per year.
  • Initiated and launched Lazada Group's embedded insurance project at Igloo in Thailand, Malaysia, Singapore, and Philippines.
  • Completed acquisition of an local boutique brokering entity.
  • Completed a joint venture with Jaymart Group to digitise Jaymart Insurance company.
  • Other major partnership in Thailand include Truemoney - hosting entire insurance marketplace, TikTok - embedded Insurance, and Bolt - daily motor insurance.
  • Key partnership in Philippines include Angkas, CIMB, RCBC, BPI, GCash and Bayad.

Co-founder / APAC Business Lead

Neobank (formally convertCASH)
04.2022 - 12.2022
  • Co-founded a new FinTech business in Thailand. Specialised in helping user paying monthly fees with free credit extension up to 45 days.
  • Completed seed round fund raising USD 500K
  • First month platform revenue over THB 120 million (USD 3mil).
  • Expanded business into 5 other countries in SEA region within 1 year.

SVP Commercial Management / Chief of Staff

Lazada Thailand / Alibaba
05.2019 - 01.2021
  • Oversee Mobile/Tablet commercial category on Lazada platform across all BUs.
  • Initiate CEO project – O2O initiative across the platform. Feature to adopt by sellers in different industries and categories. Successfully convert offline buyer to online.
  • Negotiate and complete deals with Mobile brands/sellers on the platform. Manage SBD and mega campaign across 11.11 and 12.12.
  • Achieve M&T category YoY 100% GMV and Order Growth from 2019 and over 170M USD revenue in 2020. The biggest L2 category in Lazada platform and the No.1 M&T e-commerce platform in Thailand.

Regional Managing Director (SEA Region)

Xiaomi Communication
10.2017 - 04.2019
  • Responsible for overall sales performance of Xiaomi in South East Asia region (Thailand, Philippines, Myanmar, Cambodia, Laos) for all product lines including Mobile and Eco system products.
  • Build up Xiaomi local sales and marketing team from scratch.
  • Achieve YoY unit growth of 700% in Thailand and 340% overall region. Achieve regional revenue 300M USD. Making Xiaomi No.2 online smartphone brand in Thailand and No.1 in Philippines and No.1 in Myanmar market across all channels.

Country Product Management Director

ASUS Thailand
09.2017 - 09.2017
  • Responsible for all ASUS Zenfone business in Thailand.
  • Manage both Marketing and Sales Team across the country.
  • Formulate product launch Go-To-Market and Channel strategy. Achieve YoY 100% market share growth from 2016 to 2017 with approx. 100M USD revenue.

Global Telecom Account Lead & Nordic Mobile Phone Sales Head

ASUS Computer GmBH
06.2013 - 09.2015
  • Relationship build up with Vodafone Group and Vodafone Germany
  • Negotiate and complete the Vodafone Global Framework Agreement with VPC Lux.
  • Build up robust procedures and internal Account supporting team for serving Vodafone Group and its local countries
  • Manage all mobile phone customers in Sweden including retail & telco.
  • Co-work with marketing team for Go-To-Market strategy

Regional Telecom Account Lead

ASUS Nordic AB
03.2011 - 06.2013
  • In charge of all 13 Telecom customers in the Nordic and Baltic region. (Telia/Telenor/Tele2/Elisa/Tre)
  • Successfully penetrate over 70% of the customer base.100% growth each year with annual turnover of over 5M EUR.
  • Successfully built-up excellent relationship with all customers and ensure repeat buy business

ASUS Mobile Phone Regional Manager for India, Middle East and Turkey

ASUS India Pvt
09.2009 - 03.2011
  • Managed a team of 10 salesman plus 100 promotors in India and 2 salesman in Middle East and Turkey
  • Personally in charge of other Middle East countries such as Israel, Lebanon and Egypt. Successfully built up local distribution network.
  • Successfully build up Garmin-ASUS smartphone awareness in the local markets from ground zero. Achieved total annual turnover of 10M USD across the region.
  • Set up local office in Delhi. Responsible for personnel hiring and building performance team members.

ASUS Mobile Phone Sales Specialist for Middle East and Turkey

ASUS Middle East
02.2008 - 09.2009
  • Find and built-up local distribution customer relationship and promote ASUS smartphone in the region
  • Successfully penetrate to key distribution customers in KSA, UAE and Turkey. Results in 3M USD 1st year turnover.
  • Assisting other colleague in looking after product lines such as Notebook, Motherboard and VGA card.

Deputy General Manager

Hua Ruei Int. Ltd
01.2006 - 12.2006
  • In charge of family-run massage equipment business in DongGuan factory. Total employee 350 people.
  • Directly supervise seven departments (Operation, Procurement, R&D, Admin, Logistic, Sales and Finance).
  • Successfully developed the revolutionary Massage Gaming Chair and export to major Retail chain in U.S. Bringing addition revenue of 10M RMB to the company.
  • Reduced factory used sample stocks by 70% and freed up 800sqm of space for additional production line.

Education

MSc - Operational Research

London School of Economics
12.2005

BSc - Management and Systems

City University Cass Business School
07.2004

BTEC National Diploma - Business and Finance

Thanet College
07.2001

Skills

    Strategic planning

    Sales management

    Product launches

    P&L management

    Market development

    E-commerce strategy

    International sales management

    Team leadership

    Business planning

    Business development

Interests

I love travelling and see different cultures At the age of 16, I backpacked seven countries in Europe with only £1,000 in spending So far, I have travelled over 40 countries in the world I also love challenging myself to both the physical and psychological limit Together with my friends, we cycled Taiwan with 1,200km in 2 weeks and joint Taiwan Army Airborne Special Force to be the best in physical and tactical skills

Timeline

Country Manager (Thailand & Philippines)

Igloo Insurtech
01.2023 - Current

Co-founder / APAC Business Lead

Neobank (formally convertCASH)
04.2022 - 12.2022

SVP Commercial Management / Chief of Staff

Lazada Thailand / Alibaba
05.2019 - 01.2021

Regional Managing Director (SEA Region)

Xiaomi Communication
10.2017 - 04.2019

Country Product Management Director

ASUS Thailand
09.2017 - 09.2017

Global Telecom Account Lead & Nordic Mobile Phone Sales Head

ASUS Computer GmBH
06.2013 - 09.2015

Regional Telecom Account Lead

ASUS Nordic AB
03.2011 - 06.2013

ASUS Mobile Phone Regional Manager for India, Middle East and Turkey

ASUS India Pvt
09.2009 - 03.2011

ASUS Mobile Phone Sales Specialist for Middle East and Turkey

ASUS Middle East
02.2008 - 09.2009

Deputy General Manager

Hua Ruei Int. Ltd
01.2006 - 12.2006

BSc - Management and Systems

City University Cass Business School

BTEC National Diploma - Business and Finance

Thanet College

MSc - Operational Research

London School of Economics
Ping Yang (John) ChenCountry Manager