PHATTRANAN SIRILUCHAWIT
General Manager - Sale & Marketing
1/53 Manthana-Rama 2 Soi Bangkhuntienchaytalee 28, Thakham, Bangkhuntien,Bangkok
Summary
Results-driven and strategic Sales & General Manager with over 15 years of experience in sales, marketing, and operations management across local and export markets. Proven track record in driving revenue growth, building strong client relationships, and leading high-performing teams. Successfully launched a new product during COVID-19, contributing to 50 million THB in annual revenue growth under challenging market conditions.
Overview
25
25
years of professional experience
Work History
General Manager - Sale & Marketing
BVZ ASIA
Bangkok, Thailand
02.2019 - 03.2025
- Overall daily management of operations with a strong focus on sales, marketing, and finance.
- Develop and implement effective sales and marketing strategies to maximize revenue and profit margins in alignment with annual budget goals.
- Lead, mentor, and supervise the sales and administrative teams to achieve performance targets and operational excellence.
- Manage and maintain relationships with key accounts, strategic partners, and designers channel clients to support long-term business growth,while actively developing new customer accounts and business opportunities.
- Monitor market trends, customer needs, and competitor activities to adjust strategies and maintain a competitive edge.
- Regular business travel to support regional operations and maintain market presence.
- Identify and source new products to meet market demand and drive revenue growth.
Sale & Marketing Manager
Ideal Fastener Co.,Ltd
Bangkok, Thailand
02.2008 - 12.2018
- Developed and implemented sales and marketing strategies to increase market share, drive revenue growth, and meet annual business targets.
- Set clear sales targets and performance goals for the sales team, aligning with overall business objectives and market opportunities.
- Built and maintained strong relationships with key accounts by understanding customer needs, ensuring timely delivery, and providing ongoing support.
- Coordinated with production, logistics, and U.S. headquarters to align marketing plans with inventory, lead times, and customer requirements.
- Conducted regular market research and competitive analysis.
- Oversaw budget planning, pricing strategy.
- Led negotiations and resolved issues effectively to ensure smooth operations, maintain client satisfaction, and protect company interests
- Provided regular sales and financial reports to U.S. headquarters to align local performance with global strategy.
Global Commercial
CVB Egologistics
Tilburg , The Netherlands
05.2005 - 01.2008
- Identified and executed business expansion opportunities from Europe into Asia, increasing market coverage and revenue potential.
- Consistently met and exceeded sales targets through strategic planning, market prioritization, and effective team alignment.
- Negotiated high-value contracts with both suppliers and customers, ensuring favorable terms and long-term partnerships.
- Monitored market trends and competitor activities to guide pricing, positioning, and product development strategies.
- Led remote coordination between European and Asian teams, maintaining efficiency and business continuity across regions.
Sale Excutive
SML LABLE
Bangkok, Thailand
01.2000 - 03.2004
- Presented, promoted, and sold products and services to customers
- Built and maintained strong business and customer relationships
- Achieved sales targets consistently
- Analyzed market potential and tracked sales performance through status reports
Education
Bachelor's degree -
Bangkok University
Bangkok, Thailand05.1969
High School - undefined
Wachirathamsatit Shool
Skills
- Microsoft Word
- Microsoft Excel
- Microsoft Power Point
- Strategic Planning & Execution
- Team Leadership
- Financial Forecasting & Budget Control
- Visionary leadership
- Strong decision-making ability
- Exceptional interpersonal and communication skills
- Results-oriented
- Negotiable skill
Timeline
General Manager - Sale & Marketing
BVZ ASIA
02.2019 - 03.2025
Sale & Marketing Manager
Ideal Fastener Co.,Ltd
02.2008 - 12.2018
Global Commercial
CVB Egologistics
05.2005 - 01.2008
Sale Excutive
SML LABLE
01.2000 - 03.2004
High School - undefined
Wachirathamsatit Shool
Bachelor's degree -
Bangkok University