Neha Singh

-Designed and implemented an extensive product marketing strategy for indoor and outdoor branding of the products.

-Organized successful campaigns and introduced the collection of customer data for retargeting for promotions during festival stall events. This significantly improved the ROI.

-Introduced email campaigns to gain customer insights, feedback and increase brand loyalty. The analytics were improved by 15% within 3 months.

-We set and monitored relevant KPI's for product and service marketing business which helped to reiterate and improvise on our campaigns.

-Customer Engagement and advertising experience was improved by creating a poll, getting feedback data and customer testimonials and rewarding our customers.

- Worked as part of a digital transformations team.

-Created and upgraded the main website in wordpress and worked on the content optimization, image optimization, SEO/SEM,website audit and launched the new version successfully within the first month.

-Replicated the website for other countries and deployed successfully which set a new milestone in the transformation team. The new hires including me got letter of appreciation for our work and deliverables from the CTO.

-Created a new website for Avarjana.net which is the company's new direct selling ecommerce business. Worked on the content creation, proofreading, website audit, communicating with the vendors and the IRS formulating and understanding the growth strategy.

-Worked on the vendor research, product research and contact sourcing, platform research for Banago Shop which the multi vendor ecommerce shop.

-Created and launched various email marketing campaigns for new product launch, inbound and outbound marketing campaigns.

-Worked handson during the 5 day international Convention VCON and sent email to over 100,000 customers, IRs and attendees for upcoming events, product launch, boarding campaigns.

-The KPI's for email marketing were analyzed strategies were developed to improve it increase the COR, CTR and reduce the bounce rate.

-Created inbound and outbound travel packages for customers.
-Worked on the visa documentation and processing.
-Attended the international client and held business meetings for onboarding them,creating and expanding new ventures in south asia region.

-created business proposals to promote temple-tourism and adventure-tourism from thailand to nepal.

-Developed and launched an ecommerce website in Ruby on Rails Framework.

-Customer sales increased by 15 % on the first quarter after building their website and selling products on digital platform.

-Software testing and debugging.
• Worked directly with customer and the development team.

- Worked on project modernization using Javra own Integrated Development Environment (IDE) to createHTML5 web applications.
-Upgraded existing applications
-Creating customized application for clients
-Worked on SLA tasks
-Worked as a training instructor for new joiners and won an award for the best training instructor.