Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Jinnipa Khanchang

Jinnipa Khanchang

Melbourne, VIC,Australia

Summary

Results-driven Marketing Specialist with hands-on experience in e-commerce growth and performance marketing. Skilled in leading high-impact campaigns, optimising advertising ROI, and developing category strategies for Kids’ Fashion. Adept at leveraging data insights, consumer trends, and cross-functional collaboration to drive measurable sales growth and enhance brand visibility.

Overview

7
7
years of professional experience

Work History

Account Management, FMCG (Thailand)

TikTok Shop (Thailand) Ltd.
06.2024 - 08.2025
  • Exceeded GMV targets by 130% through strategic execution of campaigns, livestream events, and short-form video content, consistently delivering above-target sales performance.
  • Improved Affiliate Creator Campaign performance by 120% by restructuring commissions, driving creator participation, and increasing content supply, resulting in stronger affiliate revenue.
  • Optimised paid advertising performance (PSA, LSA, VSA and GMV Max) to increase ROAS, reduce ad waste, and maximise GMV contribution across campaigns.
  • Conducted data-driven stock forecasting and trend analysis, leveraging insights on seasonal demand, trending characters (e.g., Tung Tung Tung Brainrot, Jurassic themes), and consumer behaviour to guide seller strategy.
  • Scaled adoption of TikTok marketing tools (Affiliate Program, PAPE, SAP Pro), increasing seller engagement, campaign execution efficiency, and category growth.
  • Managed a portfolio of 60+ sellers monthly, providing coaching on campaign participation, content creation, and strategic marketing planning to improve seller performance.
  • Designed and executed high-impact campaigns (Flash Sales, Brand Crazy Deals, Mega Campaigns), enhancing brand visibility, consumer engagement, and conversion rates.
  • Partnered with cross-functional teams to launch category-wide initiatives, improving brand positioning and driving sustained growth in the Kids’ Fashion vertical.
  • Assessed accuracy of new data sources and data gathering techniques.

Partnership Executive

T-Suit Production Co., Ltd.
04.2023 - 05.2024
  • Foster and maintain partnerships with relevant brands, influencers, and content creators to enhance the visibility and growth of the "Tsuit Review" channel on YouTube, facebook and TikTok.
  • Collaborate with internal teams to coordinate sponsored content, product placements, and promotional campaigns.
  • Built long-lasting client relationships using strengths in communication and interpersonal relations.
  • Developed sales plan to exceed annual sales targets and grow business.
  • Monitored and reported on project progress to clients and management to proactively address changes and minimize lost time and money.
  • Negotiate and finalize partnership agreements, ensuring mutually beneficial terms for all parties involved.
  • Cultivate strong relationships with existing partners, while also actively seeking new partnership opportunities to expand the channel's reach and revenue streams.
  • Act as a liaison between the channel and external partners, providing excellent communication and support to ensure smooth collaboration and successful outcomes.
  • Being as a proofreader, thoroughly proofread copy to verify correct spelling, grammar and adherence to brand voice.
  • Being as a planner to provide schedule plan for internal teams, external teams, including client's projects to meet the deadline and achieve the goals.

Marketplace Manager (FMCG)

Central JD Commerce Limited
05.2022 - 02.2023
  • Responsible for daily operations and management of sellers, including monitoring KPIs, sales and promotions and solving operational issues.
  • Methodically group and manage sellers and provide appropriate sales and operational plan according to each seller's characteristics.
  • Identify common issues faced by sellers through data analysis and seek and provide workable solutions to help sellers grow.
  • Communicate effectively with sellers on platform rules, promotions, customer insights and company / category strategies.
  • Monitor and mentor sellers, their promotional campaigns, and their product selections; give actionable customer feedback and relate customer needs to help sellers grow their businesses.
  • Define and execute tasks based on broader strategy set by management to ensure KPIs are met. Such as potential seller on my port, Smile Pet shop, which is 20x growth in 9 months.

Business Development Executive (FMCG)

Central JD Commerce Limited
08.2021 - 04.2022
  • Work with internal team to identify potential sellers (such as Goodmate, Khaoshong Coffee Thailand, Jasmine Rice etc.) to recruit on JDC and find new trendy sellers who have interested products, potential and could support marketplace team to uplift sales target in long term.
  • Work and negotiate with seller on agreement on reviewing with Category Leader, reviewing with legal, get final document support and follow up seller until they're open on JDC.
  • Able to understand and use all seller center tools and give as advice to marketplace sellers for using backend tools system correctly.
  • Lead new in campaign for new sellers and top sellers to build sales up each month and Improving GP by balancing low commission rate and standard rate sellers
  • Able to clarify the promoted activity clearly from JDC to sellers and encourage the sellers to join campaigns / flash sales or any activities which could raise orders and sales up for their targets and Category's targets.

Sales Coordinator

EBARA (Thailand) LTD.
08.2018 - 07.2021
  • Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
  • Used consultative sales, approach to understand customer needs and recommend relevant offerings.
  • Collaborated with various departments to manage sales and territory data to collect accurate pricing and costing information.
  • Submitted monthly reports, including updated stock and monthly issued purchase order for safety stock.
  • Operated system roll-outs across business enterprise, including SAP system.

Education

Bachelor of Science - Marine Science

Chulalongkorn University
01.2018

Skills

  • Category Development & Growth Strategy: Identify growth opportunities, emerging trends, and consumer needs to develop category-specific marketing initiatives, implementing assortment and campaign plans aligned with sales targets
  • Data Analysis & Forecasting: Generate actionable insights from GMV data, sales trends, consumer behaviour, and stock levels to inform marketing decisions Also, be able to be detail oriented and be able to work independently and under pressure while handling a variety of duties simultaneously
  • Problem-solving: Be able to work and communicate with people very well Collaborated with technical and administrative teams to develop and implement successful corrective plans
  • Marketing Strategy & Campaign Planning: Develop and implement data-driven marketing plans, promotional calendars, and campaign strategies aligned with business objectives
  • Performance Marketing & ROI Optimisation: Analyse paid campaigns, adjust budgets, and optimise targeting to maximise ad effectiveness and revenue
  • Content Marketing & Creator Management: Guide sellers on livestreams, short-form videos, and affiliate campaigns to increase engagement and conversions
  • Project Management & Cross-functional Collaboration: Coordinate with internal teams to execute campaigns, track KPIs, and deliver measurable outcomes
  • Seller Relationship Management & Coaching: Build strong seller partnerships, provide strategic recommendations, and train sellers to maximise campaign results

LANGUAGES

Thai (NATIVE)
English (IELTS 6)

Timeline

Account Management, FMCG (Thailand)

TikTok Shop (Thailand) Ltd.
06.2024 - 08.2025

Partnership Executive

T-Suit Production Co., Ltd.
04.2023 - 05.2024

Marketplace Manager (FMCG)

Central JD Commerce Limited
05.2022 - 02.2023

Business Development Executive (FMCG)

Central JD Commerce Limited
08.2021 - 04.2022

Sales Coordinator

EBARA (Thailand) LTD.
08.2018 - 07.2021

Bachelor of Science - Marine Science

Chulalongkorn University

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Jinnipa Khanchang