EDWARD GREBENKIN
Head Of Communications
Bangkok
Summary
Multilingual communications strategist with over a decade of success in creating and implementing comprehensive PR campaigns for Fortune 100 companies and local brands alike. Proven ability in leading diverse teams and driving business results through strategic storytelling and problem-solving across global markets.
Overview
12
12
years of professional experience
5
5
Languages
Work History
Head of Communications
Designally
03.2020 - Current
- Leads communications efforts at fast-paced brand design agency, collaborates with design and website teams
- Spearheaded communications, enhancing brand awareness and revenue by 15%
- Developed comprehensive strategies and led media trainings for key clients
- Concurrently served as Global Public Relations Lead for Jagat Technology (a social app start-up) on a 6-month contract.
Global Public Relations Lead (Contract)
Jagat Technology
08.2023 - 01.2024
- Crafted global marketing plan securing placement in top-tier media (including TechCrunch), significantly boosting brand visibility
- Developed master communication narrative for key markets, establishing brand attributes and enhancing penetration
- Produced key PR materials, achieving tier-1 Japanese media coverage and exclusive Nikkei interview
- Led targeted media communication strategy for high-tier publications, improving brand awareness and presence
- Conducted market analysis in Japan, refining brand strategy and positioning
- Implemented crisis communication protocols and Conducted media training for co-founders to enhance public engagement skills.
Associate Director
APCO Worldwide
08.2019 - 01.2020
- Orchestrated high-level interactions with ministers and key stakeholders across different industries, building trust and rapport with top executives, media outlets, industry opinion leaders, and policy makers
- Crafted compelling policy narratives and guidelines that advanced advocacy for ride-hailing client on regional level, addressing complex regulatory issues and misinformation
- Implemented strategic advocacy campaigns that boosted public support, secured endorsement from policy makers and government officials, and achieved legalization of client's services in Thailand
- Led internal development and recruitment for Thai office, ensured alignment with global standards and local needs
- Mentored and supervised skilled team of five consultants.
Senior Associate | Associate
Hill and Knowlton
02.2014 - 03.2019
- Developed media and crisis training materials, led executive briefings, organised press conferences, product launches, and workshops
- Shifted media sentiment in Facebook's favour by organizing press conference and community panel
- Over 30 top-tier media attended event, generated 40+ positive coverage pieces
- Changed public perception of Wonderfruit from "music festival" to "comprehensive lifestyle experience", increasing brand awareness in Asia, Europe, and the Americas
- Scored attendance of 150+ publications from 20+ countries during 4 days of Wonderfruit, garnered over 900 media coverage pieces
- Managed content creation and localisation; developed and led social media training programme for Ford Motor Company's distributors across 25 Asia Pacific markets.
Marketing
Asia City Media Group
03.2013 - 02.2014
- Proofread content, developed tactics to promote magazine online
- Contributed to editing, writing, and social media content.
Sales Executive, Translator
DTWO Solutions
09.2011 - 02.2012
- Completed high level translation projects including press releases, business documents, and meetings at C level management.
Education
Master's Degree - Strategic Communication Management
Chulalongkorn University
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Yokohama National University
B.A - Japanese Language and Literature
Lomonosov Moscow State University (Institute of Asian & African Studies)
Skills
Public Relationsundefined
Timeline
Global Public Relations Lead (Contract)
Jagat Technology
08.2023 - 01.2024
Head of Communications
Designally
03.2020 - Current
Associate Director
APCO Worldwide
08.2019 - 01.2020
Senior Associate | Associate
Hill and Knowlton
02.2014 - 03.2019
Marketing
Asia City Media Group
03.2013 - 02.2014
Sales Executive, Translator
DTWO Solutions
09.2011 - 02.2012
Master's Degree - Strategic Communication Management
Chulalongkorn University
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Yokohama National University
B.A - Japanese Language and Literature
Lomonosov Moscow State University (Institute of Asian & African Studies)
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