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Edward Grebenkin
Multilingual Head Of Communications
Bangkok
Summary
Accomplished multilingual communications professional with over 10 years of agency experience in corporate communications, marketing, creative strategy, branding, digital & social media, crisis management, public relations, public affairs, media relations, project management, leadership, and managing cross functional teams. Skilled at creating positive relationships with media, providing strategic counsel to clients, developing and executing integrated communication strategies and PR campaigns that drive business results for multinational corporations and local brands.
Overview
10
10
years of professional experience
5
5
Languages
7
7
years of post-secondary education
Work History
HEAD OF COMMUNICATIONS
Designally
Bangkok
03.2020 - Current
- Leads communications at fast-paced brand design agency.
- Acquired and retained 10 new corporate clients, resulting in 15% increase in revenue.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Implemented brand communication strategies for businesses, corporations, and NGOs of various sizes and needs.
- Leads media and brand trainings.
- Oversees design and website teams to ensure brand consistency.
ASSOCIATE DIRECTOR
APCO Worldwide
Bangkok
08.2019 - 01.2020
- Oversaw diverse portfolio of multinational corporation (MNC) accounts, serving as trusted strategic advisor.
- Crafted compelling policy narratives and guidelines for Grab, addressing complex communication challenges, regulatory issues, and misinformation.
- Developed internal development strategy for Thai office and conducted hiring.
- Led nimble and talented team, providing mentorship and guidance to drive exceptional client outcomes.
- Developed and fostered relationships with key decision makers, including top executives, government representatives, and industry influencers.
- Orchestrated high-level engagements with ministers, managed PR agencies and built lasting partnerships with media and opinion leaders.
- Played pivotal role in securing increased support and driving initial legalization of Grab's services in Thailand.
SENIOR ASSOCIATE
Hill+Knowlton Strategies
Bangkok
02.2014 - 03.2019
- Managed accounts for Facebook, Ford Motor Company, Microsoft, and other Fortune 100 companies.
- Developed comprehensive media and crisis training materials, ensuring clients were well-prepared to navigate challenging scenarios.
- Drafted project proposals and attended meetings with potential clients to foster business development.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Led executive briefings, planned, and executed impactful events such as press conferences, product launches, and workshops.
- Led communication programs for Facebook, including successful office opening and community impact press conference for 30 top-tier media that turned around Facebook’s reputation, resulting in more than 40 coverage pieces across top-tier press.
- Led account project team for two installments of Wonderfruit, changing public perception of event from "music festival" to “comprehensive lifestyle experience,” and increasing brand awareness in Asia, Europe, and the Americas.
- Processed incoming regional and global media/KOL accreditation requests and liaised with key international press, resulting in journalists from over 150 publications attending four-day gathering, and producing over 900 media coverage pieces including in-depth articles by VICE, Resident Advisor, Mix Mag, EcoBusiness, HKFP, and The Guardian.
- Provided strategic counsel and managed content creation & localization for 25 markets in Asia Pacific for Ford.
- Developed and implemented comprehensive social media training program for Ford Motor Company's distributors in 25 Asia-Pacific markets enhancing brand awareness and fostering cross-cultural coordination.
MARKETING INTERN
Asia City Media Group, BK & WHERE Magazines
Bangkok
03.2013 - 12.2013
- Proofread content and developed tactics to promote magazine online.
- Contributed to editing, writing, email campaigns, and social media content.
- Looked after BK's subsidiary magazine WHERE and its website and Facebook Page.
SALES EXECUTIVE
DTWO Solutions
Tokyo
09.2011 - 02.2012
- Presented products to potential customers and served as link between organisation and customers.
- Completed high level translation projects including press releases, business documents, business meetings at C level management and above.
Education
Master's Degree - Strategic Communication Management
Chulalongkorn University
Bangkok 04.2012 - 12.2013
Exchange Programme - Japanese Studies
Yokohama National University
Yokohama 04.2008 - 03.2009
Bachelor of Arts - Japanese Language And Literature
Institute of Asian And African Studies At Lomonosov Moscow State University
Moscow 09.2004 - 06.2009
Skills
Strategic Communications
Media and Influencer RelationsPublic Affairs and Government Relations
Public Relations
Strategic PlanningCreative StrategyBranding and Brand StrategyCommunication StrategyCommunicationEmotional IntelligenceMedia TrainingCrisis ManagementWriting and StorytellingStakeholder EngagementPress ConferencesLeadershipSoftware
Canva
Microsoft Office
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
HEAD OF COMMUNICATIONS
Designally
03.2020 - Current
ASSOCIATE DIRECTOR
APCO Worldwide
08.2019 - 01.2020
SENIOR ASSOCIATE
Hill+Knowlton Strategies
02.2014 - 03.2019
MARKETING INTERN
Asia City Media Group, BK & WHERE Magazines
03.2013 - 12.2013
Master's Degree - Strategic Communication Management
Chulalongkorn University
04.2012 - 12.2013
SALES EXECUTIVE
DTWO Solutions
09.2011 - 02.2012
Exchange Programme - Japanese Studies
Yokohama National University
04.2008 - 03.2009
Bachelor of Arts - Japanese Language And Literature
Institute of Asian And African Studies At Lomonosov Moscow State University
09.2004 - 06.2009