ZARNI AUNG

SQUARE COMMUNICATIONS MYANMAR (a valued partners of Hakuhodo Group) is a premier advertising agency specializing in product launches, internal events, activations, and digital services mainly for the international clients. As head of the Myanmar division by providing strategic direction, financial stability and maintaining relationship with all key stakeholders (Clients, Partners, Employees, And Suppliers)

• Directed 300+ international projects , including events, activations, campaigns, creative productions, and digital performance media, delivering high-quality results for global clients.
• Built and nurtured high-value strategic relationships with 40+ clients spanning automobiles, beer, insurance, FMCG, and banking, strengthening trust and enabling growth.
• Led large scale event as Project Director for clients, including 6,000+ attendee, 10,000 square meters in space, and a $200K+ budget with a core team of just 10 members.
• Led a flagship digital IMC campaign as Project Director, producing three viral, highly sensitive clips and managing 80+ content assets, 20+ KOLs/influencers, and Meta/GDN media channel
• Directly manage 3 core clients , providing personal hands-on client service, dedicating time to deeply understanding their business, nurturing relationships, and driving growth—achieving an average annual billing increase of 15% per client.
• 200% Business Growth in year 2018-2019 with exceptional 80% win rate by keeping all core clients and fostering a remarkable team.
• 90% employee retention through inspiration, encouragement, empowerment by building a organization culture where they can learn and unleash their full potentials.

As a strategic marketing consultant working across Thailand and Myanmar, I turn complex business challenges into transformative results. I don't just deliver campaigns—I elevate brands, empower teams, and create measurable impact that resonates with both audiences and stakeholders.

• DKT Myanmar – Brand Architecture & Marketing Operations
  I led the transformation of the marketing function and brand portfolio, redefining the organization's vision for the future. I rebuilt the marketing team, implemented clear SOPs, tailored briefing and reporting templates, and established rigorous budget management systems. By onboarding and aligning three agencies to execute campaigns seamlessly, I turned a fragmented operation into a high-performing engine, driving efficiency, consistency, and measurable business growth.
• Kiss Condom Myanmar – Integrated Brand Strategy & Identity Design
  I spearheaded a full-scale rebranding initiative, grounded in audience segmentation to define the brand's core identity. Every element—the brand pillars, manifesto-driven tone, and visual identity—was meticulously designed, resulting in a comprehensive toolkit and brand book to ensure consistent execution across all touchpoints. The project elevated brand perception, built loyalty, and strengthened market positioning.
• Code For Men Thailand – Digital Activation & Market Penetration
  I developed and executed a creative and digital strategy to penetrate a new market segment: tourists in Bangkok. I created the master key visual and brand tagline “Unlock Men's Secret,” overseeing campaigns across Meta and Google Display Network that achieved 3.8 million impressions—110% above KPI. By managing content production, media planning, and team coordination, I turned a new market challenge into a high-impact success.

DKT Myanmar is an international social marketing organization that provides contraceptives across the country. It leads the Myanmar market by positioning contraceptives not merely as health products, but as integral to lifestyle and personal enjoyment. By investing in brand-building, DKT makes contraceptives (including condoms and other products) aspirational, relevant, and part of everyday life.

• Oversee two condom brands, driving marketing strategy through annual goals, budget planning, and partnership building. Provide direction on brand positioning, communication, and campaigns to strengthen market presence and deliver measurable results.
• Formulating comprehensive and robust marketing strategies covering ATL, BTL, Trade, Merchandising, Event, and Digital domains to transform the perception (Fun/Pleasure) of young Myanmar individuals towards sex and condoms.
• Successfully conducted a nationwide survey on sexual behavior in a conservative market like Myanmar and launched 3 condom products lines in 3 years.
• Manage and nurture relationships with key stakeholders, including core retail customers, advertising agencies, venues, and strategic partners.
• Identified and developed a new customer segment, unlocking growth opportunities and enhancing the consumer condom purchasing experience through new sales channels.