Yuwadee Chiratiticharoen

• Direct Subordinate ( Total 7 + 1 sales support )

- Marketing Team : 1 Marketing Manager, 1 Market Development Manager

- Sales Team : 5 Sales Manager

• Indirect Subordinate (Total 49 )
• 40 Product Specialist , 3 Product Manager, 3 Product Executive Coordinator, 1 Telesales, 2 Patients Activation Specialist.
• Responsibility Area :

- Set up Obesity business- Work according to Business Ethic procedures, local law, policies and guidelines Success Story : Launched a new product in Thailand, achieving 130 MB in two years and 250 MB in three years, starting with a five-person team that grew to thirty in three years

- Launch New Product : Saxenda(R) , Wegovy(R)

- Developed and executed business plans for sustainable growth, achieving significant year-over-year revenue increase.

- Restructured the organization of the business unit to better align with strategic objectives and enhance overall efficiency.

- Managed budget planning and financial forecasting, consistently meeting or exceeding fiscal targets set by the organization.

- Mentored and developed team members for professional growth, leading to higher employee retention rates and improved performance.

- Drove innovation by fostering an environment that encouraged creative problem solving and risk-taking among team members.

• Responsibility Area :
• 1.Ethical Team - Cardiology, Diabetic, Orthopedic ,Internal Medicine 2. OTC Team 4,100 Shop & Chain Store
• 3. Consumers Team Modern Trade, Convenience Store , On line Marketing
• 4. Stem Cell ( Stem Cell for Life Business Unit) Specialist Group : Orthopedic , Surgeon, Medicine, Pediatrician, OB/GYN
• Direct Subordinate : ( Total 8 + 3 secretary )
• Marketing Team : 4 Product Manager Sales Team : 2 Sales & Marketing Manager, 2 National Sales Manager
• Indirect Subordinate (Total 81 )
• 10 Sale Managers and 70 Med.Rep
• Responsible for Ethical , OTC, Consumer and Stem cell business
• Budget planning and management effectiveness.
• Strategies planning in the Operation management efficiency.
• Manage and responsible for sales budget, margin and net profit according to the company target
• Develop and implement sales and marketing strategy to achieve the sales target, margin and net profit.
• Do annual sales forecast for factory department to prepare the investment and manpower
• Develop and monitor sales and marketing budget -Set sales and marketing KPI to manage activity within the team
• Develop and Coach sales and marketing team on the skill that they need and give advice
• Manage sales and marketing team to ensure they are the right track to achieve the objective.
• Maintain the existing customers and expand more business with existing customers
• Relationship management with key customers
• Find new potential customers
• Continuously survey and analyze market trends and development
• Develop new products
• Manage and monitor the stock of finished goods, raw material and packaging

• Therapeutic Market - Enteral & Parenteral Nutrition
• Negotiated favorable contracts with suppliers, lowering material costs without compromising quality standards.
• Led cross-functional teams to successfully launch new products, resulting in increased market share and profitability.
• Optimized resource allocation with a focus on efficiency, reducing operational costs while maintaining high-quality output.
• Championed a culture of accountability within the team by setting clear expectations and providing consistent feedback on performance metrics.

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Generated new business with marketing initiatives and strategic plans.

• Own Brand- Original & Generic Product
• Increased efficiency by implementing new business unit strategies and streamlining operations.
• Balanced risk management with strategic objectives to optimize overall business performance outcomes.
• Managed budgets and resources effectively to achieve financial goals and maximize profitability.
• Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.

• Area Specialist Group : Med-Infectious, Neurologist, Med-GI, Endocrine, cardiologist, Orthopedics , Ob-GYN, Rehabilitation
• Product Resposibility : Bonviva(R), Dilatrend(R) , Rocephhin(R), Xenical(R), Madopar(R) and Pegasys(R)
• Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Established strong relationships with key clients for long-term business growth and retention.
• Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.

• Therapeutic Market : Antibiotic, Neurology, Hepatitis, Obesity, Cardiology, Osteoporosis Market.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

• Launched new product in osteoporosis market
• Prepared and executed pre-launch and launched activities for Bonviva
• Increased product adoption by identifying customer needs and developing innovative product features.
• Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
• Mentored junior Product Managers in effective project management techniques and industry best practices.
• Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
• Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.

• Prepared and executed pre-launch and launch activities for Unat(R) in diuretic market
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
• Analyzed metrics to measure product performance.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.

• Responsibility area : Bangkok, Samutprakarn
• Specialist group : Medicine, Surgeon, Neurologist, Cardiologist, Endocrine
• Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
• Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
• Increased sales revenue by developing and implementing effective sales strategies for the district.
• Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Responsibility Area : Chula, Bamrassnaradula & Southern area 14 provinces
• Specialist Group : Medicine Infectious
• Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations.
• Boosted customer retention by providing exceptional product support and addressing user concerns.
• Engaged directly with key clients to gather product feedback, fostering strong relationships and repeat business.
• Delivered presentations at industry conferences, elevating brand visibility and product awareness.

• Responsibility area : Vachira and Nonthaburi area
• Specialist group : Orthopedic, Endocrine , Nephrologist
• Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Assisted physicians with patient education efforts, providing resources and support as needed.
• Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.