YUENSOOK CHERCHAYA

Drug and Health Products Innovation Promotion Center (CU.D.HIP), Chulalongkorn University

• Driving Research & Development for innovative health and cosmetic products, bridging laboratory science with commercial feasibility.
• Collaborating on interdisciplinary projects to enhance product efficacy and safety standards within the University's innovation ecosystem.
• Applying advanced knowledge in pharmaceutical and cosmetic science to develop high-impact health solutions.

Clinical Expertise & Holistic Advisory

• Clinical Skin Analysis & Consultation: Spearheaded expert-level skin assessments for clients, utilizing a data-driven approach to identify underlying dermatological concerns and providing evidence-based solutions and products.
• Holistic Wellbeing & Lifestyle Advisory: Formulated comprehensive lifestyle and health recommendations, integrating skincare, nutrition, and stress management to optimize long-term psychodermatological health.
• Expert Consulting & Evidence Translation: Served as a lead professional consultant, translating scientific product data into practical health and lifestyle protocols for key clients and stakeholders.

Project Management & Strategic Leadership

• Project Oversight & Resource Allocation: Managed budgets and resources for multiple concurrent consulting projects, ensuring operational efficiency and high-fidelity project execution.
• Senior Stakeholder Engagement: Delivered high-impact presentations to senior executives, communicating project findings and strategic recommendations derived from consulting data.

Training, Education & Evaluation

• Knowledge Transfer & B2B Training: Developed and delivered expert-level training programs for B2B partners, simplifying complex dermatological science into accessible educational content.
• Performance Tracking & Evaluation: Designed measurement frameworks to monitor client progress toward health and aesthetic goals, providing data-driven insights to optimize outcomes.

Scientific Education & Curriculum Design

• Expert-Led Curriculum Design: Developed and implemented comprehensive training programs focusing on advanced skin physiology, skin assessment techniques, and the mechanisms of active ingredients.
• Scientific Knowledge Translation: Translated complex dermatological science and ingredient efficacy data into accessible, high-impact training modules for beauty consultants and professional staff.
• Quality Assurance & Accuracy: Created, reviewed and edited all instructional materials to ensure scientific accuracy regarding active ingredient mechanisms and compliance with global policy standards.

Practical Skills & Somatic Training

• Somatic & Aesthetic Technique Training: Spearheaded hands-on workshops on specialized facial massage techniques and professional makeup artistry, integrating physiological benefits with aesthetic excellence.
• Train-the-Trainer (ToT) Leadership: Implemented a sustainable ToT model, empowering team leaders to conduct internal skill-building sessions on product science and application rituals.

Strategic Facilitation & Framework Development

• Adult Learning & High-Impact Facilitation: Facilitated engaging seminars grounded in adult learning principles, fostering a culture of continuous learning and expertise in skincare and beauty.
• Competency-Based Framework Design: Contributed to a strategic training framework that systematically improved workforce skills in clinical skin analysis and personalized product recommendations.
• Operational & Budgetary Oversight: Managed training budgets and logistical operations with high efficiency, ensuring optimal resource allocation for large-scale training events.

Career Progression: Promoted from Senior Supervisor Trainer within 2 years

Expert Communication & Public Presence

• Expert Public Speaker & Lead MC: Served as the primary expert speaker and Master of Ceremonies (MC) for large-scale corporate seminars; delivering high-impact presentations on skin physiology and active ingredient mechanisms to audiences of 10,000+ participants.
• Large-Scale Science Communication (KT): Expert in Knowledge Translation (KT); converting complex academic research from Amway Global R&D into accessible, evidence-based content for nationwide delivery.
• Expert Soft Skill Collaboration: Partnered with nationally renowned soft skill coaches to co-develop and facilitate integrated workshops, blending professional beauty skills with advanced communication strategies.

Research, Clinical Advisory & Instructional Design

• International Collaboration: Collaborated with global teams (Amway Global R&D, USA) to align local health and dermatological initiatives with international clinical standards and global research protocols.
• Clinical Collaboration & Workshop Leadership: Partnered with dermatologists and scientists to design professional workshops, bridging the gap between medical-grade research and practical consumer education.
• Quantitative Research & Data Collection: Experienced in measuring clinical dermatological markers (e.g., Skin Hydration, Melanin Index, Skin Wrinkle) to develop data-driven training content.
• Holistic Health & Beauty Advisory: Acted as a lead holistic consultant for participants, translating complex scientific data into personalized lifestyle and health-optimization protocols, including psychodermatological wellbeing.
• Comprehensive Instructional Design: Developed professional training manuals and handbooks for internal and external use, ensuring resources align with clinical evidence and brand integrity.

Strategic Leadership & High-Impact Projects

• High-Impact Project Ownership & Results: Spearheaded the "Facial Massage & Holistic Makeup Skills" initiative; by integrating somatic techniques with product and skin science, the project successfully drove a 30% sales increase in 2023.
• Strategic Marketing Collaboration & Trend Analysis: Partnered with the Marketing Team to co-create innovative campaign concepts and identify emerging dermatology/health trends; translated these insights into high-impact training events and product launch strategies that resonate with current market demands.

Event Management & Digital Scalability

• End-to-End Training Event Management: Served as the lead Project Owner for training events ranging from exclusive workshops (tens of participants) to massive national seminars (thousands of participants); orchestrated all logistics, attendee engagement strategies, and interactive booth activations—including gamification and reward systems—to maximize participant immersion.
• Digital Health & E-Learning Scalability: Directed the development of HD instructional health videos, promotional materials & VDO and asynchronous digital learning materials for platforms such as studioABOThai.com and AmwayAcademy.co.th. to drive nationwide engagement.
• Creative Production Direction: Collaborated closely with professional video production teams to direct and oversee the creation of high-quality educational content and visual storytelling.

Advanced Science & Somatic Education

• Advanced Skin Science & Ingredient Education: Designed and delivered specialized curricula on skin physiology, active ingredient mechanisms, and targeted solutions for complex skin concerns, bridging clinical science with retail excellence.
• Expert Somatic & Facial Massage Training: Developed and facilitated signature professional facial massage and ritual courses, integrating somatic techniques with product application to enhance treatment efficacy and customer experience.

Medical Engagement & Clinical Expertise

• Medical & Professional Stakeholder Engagement: Presented clinical product data and scientific evidence to dermatologists and hospital skin clinics, acting as a primary liaison to align brand efficacy with medical standards and professional dermatological practices.
• Clinical Skin & Health Advisory: Acted as a senior consultant for high-profile clients, performing expert skin assessments and providing data-driven recommendations for holistic health and dermatological care.

Strategic Leadership & Market Strategy

• Strategic Team Leadership & Capability Building: Directed and enhanced the performance of the Sales, Beauty Advisor (BA), and internal teams through integrated online and offline training programs, focusing on advanced product knowledge and high-conversion selling methodologies.
• New Product Launch & Marketing Strategy: Collaborated with the marketing team as a strategic lead for new product launches; co-creating product concepts, promotional strategies, and market-entry plans to ensure brand impact.
• Omnichannel Training Innovation: Orchestrated the development of comprehensive educational frameworks and training materials across multiple platforms, ensuring consistent and high-standard knowledge transfer nationwide.

Product Innovation & Strategic Development

• Evidence-Based Product Innovation: Synthesized interdisciplinary scientific research and clinical studies to identify breakthrough active ingredients and technologies, translating complex data into commercially viable product concepts for new product development (NPD).
• Strategic Product Concept Development: Spearheaded the creation of innovative product concepts for NPD; delivered high-impact presentations and strategic recommendations to key accounts and leading retailers, including Mistine, KMA, Watsons, Boots, Illamasqua, and The Body Shop.

Market Insights & Data Analysis

• Global Market Insights & Trend Analysis: Conducted in-depth analysis of cosmetic market trends across Thailand, ASEAN, and Global sectors; utilized premium databases including Mintel and Euromonitor to identify emerging opportunities and consumer behaviors.

Sales Support & Technical Training

• Sales Enablement & Product Training: Developed and delivered comprehensive NPD training programs for the sales team; equipped staff with deep product insights and competitive advantages to drive performance and consistently achieve sales targets.