YUE CAO
Section Manager
Bangkok
Summary
Over 8 years of experience in duty-free retail and Chinese market operations. Skilled in OTA channel management and social media marketing. Proficient in multi-platform promotion strategies and cross-functional collaboration. Familiar with Chinese consumer behavior and strong in data analysis and communication, driving brand growth in the Chinese market.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Section Manager – Online Travel Agent (Chinese)
King Power Corporation Co., Ltd
07.2024 - Current
- Manage and expand partnerships with major Chinese OTA platforms (Ctrip, Fliggy, Mafengwo, Qunar) to promote duty-free products.
- Develop and implement marketing strategies for OTA channels, including joint promotions and online-offline campaigns.
- Coordinate cross-functional resources (marketing, sales, customer service) to ensure efficient project execution.
- Analyze sales data and user behavior to optimize products and marketing plans.
- Maintain strong relationships with OTA partners to enhance satisfaction and business growth.
- Monitor competitor strategies and adjust company responses to maintain market advantage.
Senior Supervisor – Social Media (Chinese)
King Power Corporation Co., Ltd
06.2019 - 06.2024
- Developed and executed social media strategies for the Chinese market across platforms like WeChat, Weibo, Xiaohongshu, Douyin, and Kuaishou.
- Created and localized content aligned with brand campaigns.
- Analyzed social media data to optimize posting schedules and formats.
- Collaborated with internal teams and external KOLs to enhance brand exposure.
- Managed ad placements to drive promotional conversions.
Supervisor – Duty Free Ambassador (Chinese)
King Power Corporation Co., Ltd
01.2019 - 05.2019
- Led the Chinese duty-free ambassador team to provide excellent shopping services.
- Trained team members to improve product knowledge and customer service skills.
- Coordinated with store, sales, and marketing departments to achieve sales goals.
- Supervised daily operations to ensure efficient service processes.
Senior Officer – Duty Free Ambassador (Chinese)
King Power Corporation Co., Ltd
05.2015 - 12.2018
- Provided professional duty-free shopping consultation to Chinese tourists.
- Familiar with duty-free products and promotions to assist customer decisions.
- Resolved customer issues to ensure smooth shopping experience.
Education
Bachelor - International Business
Dhurakij Pundit University
01.2013 - 01.2014
Bachelor - International Business
GuangXi MinZu University
01.2010 - 01.2013
High School Diploma - undefined
XinYi Middle School
01.2007 - 01.2010
Skills
Microsoft Excel
Timeline
Section Manager – Online Travel Agent (Chinese)
King Power Corporation Co., Ltd
07.2024 - Current
Senior Supervisor – Social Media (Chinese)
King Power Corporation Co., Ltd
06.2019 - 06.2024
Supervisor – Duty Free Ambassador (Chinese)
King Power Corporation Co., Ltd
01.2019 - 05.2019
Senior Officer – Duty Free Ambassador (Chinese)
King Power Corporation Co., Ltd
05.2015 - 12.2018
Bachelor - International Business
Dhurakij Pundit University
01.2013 - 01.2014
Bachelor - International Business
GuangXi MinZu University
01.2010 - 01.2013
High School Diploma - undefined
XinYi Middle School
01.2007 - 01.2010
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