Yossapoom Phuvapanish

• Created a 'Bear brand pink Milk' phenomenon both Online and Offline, achieving significant uplifts across all age groups and genders, reaching 16.7% among both brand and non-brand users.
• For MILO campaign, we utilized a holistic media mix that reached over 32 million target audiences and achieved campaign efficiency exceeding the benchmark by 51%.
• Led planning and execution of both online and offline campaigns (Google Ads, Facebook Ads Manager, DV360, TIKTOK, LINE ads, TV, OOH and radio ads) ensuring alignment with client goals and KPIs.
• Built and maintained strong client relationships, offering consultative strategies to enhance campaign effectiveness and investment value.
• Identified opportunities to upsell or expand services with existing clients, contributing to revenue growth.
• Collaborate cross-functionally with internal and external team: Strategy, Media buyer, creative, and KOL agencies to optimize campaign results and give suggestions in term of media prospective.
• Mentored junior staff members, enhancing their planning skills and fostering a collaborative work environment.

• Develop comprehensive media plans for clients across various industries, including digital, TV and outdoor media.
• Conduct market research and audience analysis to identify target demographics and media consumption patterns.
• Collaborate with clients and internal teams to understand campaign objectives, budgets, and key performance indicators.
• Negotiate with media vendors to secure optimal placements and rates, ensuring maximum ROI for clients.
• Monitor campaign performance and analyze data to optimize media strategies in real-time.
• Prepare and deliver insightful reports on campaign effectiveness, providing actionable recommendations for improvement.

• In charge of media optimizer to achieve various goal ranging from awareness, consideration and lead driven goal.
• Bidding monitoring and purchased media in online channels and optimize ads to achieve KPI (e.g. Facebook, Instagram, SEM, Display ads, YouTube, Native ads, LINE, Twitter, LINE TV, Taboola, etc.)
• Managed outsource agency/partner to monitor campaign to reach the optimum KPI.
• Prepared performance reports, comprehensively interpreted results and insights to make strategic recommendations.
• Managed and fulfilled ad hoc issues and requests.
• Researching Marketing landscape and planning digital strategy, tactic and budget allocation to meet target KPIs.
• Providing key learning and insight to deliver best-in-class actionable strategy to client.
• Training and internal team about media landscape and introduce new trends.
• Updating media transformation and suggestion to client to build a good relationship. (Such as Pfizer, Krungthai Panich insurance etc)

• Operating LINE SQUARE through main page and reaching out to users by recommending good quality squares.
• Daily contents operated based on real-time issue in LINE SQUARE official account, LINE SQUARE's main page and Facebook post.
• Work closely with marketing team and production house in the process of viral video external campaign.
• Identify opportunities to implement solutions that increase the effectiveness and efficiencies of service, including the development of tools.
• Weekly tracking user feedback both in internal and external platform.

• Create campaign on various channels such as Facebook, Taboola and Google to approach and engage customers for the e-learning products.
• Analyze the key metrics to optimize and improve each channel's performance in order to meet KPI.
• Create advertising contents and employ marketing strategies to penetrate the market through social media platforms.
• Coordinated with other department such as Sell, Designers and Production team to guide and ensure good performance and result of the ads.
• Develop a video project for social media strategy in order to build a good image to the brand and increase the revenue for the company.
• Recruited and arranged new candidates who qualified as required by company