Summary
Overview
Work History
Education
Skills
Timeline
Generic

Yongyut Lohakit

Retail Category Manager
Bangkok,10

Summary

With my versatile skill set in e-commerce, including marketing and sales, I am confident in my ability to adapt to various roles and drive business growth. My skill set including merchandising, campaign management, and category management. My ability to adapt to different business environments and drive results has been instrumental in my success.

A results-oriented professional with an ability to make sound decisions and drive projects to completion. I am passionate about my work and thrive on finding creative solutions to complex problems.

Overview

10
10
years of professional experience

Work History

Category Manager (Computer)

Mercular Co., LTD
03.2024 - Current

Retail Category Manager (Computer), Deliver monthly sale target. Forecast and manage stock. Monitor market price and daily traffic on website. Conducting category campaign performance and reports. Negotiate price with supplier/brand. Barter homepage visibility or marketing asset with brands. Category Computer including Laptop, PC, Monitor, Data Storage and components

Category Manager (Automotive)

SCG International Corporation
01.2022 - 03.2024

Retail Category Manager (Computer), Deliver monthly sale target. Forecast and manage stock. Monitor market price and daily traffic on website. Conducting category campaign performance and reports. Negotiate price with supplier/brand. Barter homepage visibility or marketing asset with brands. Category Computer including Laptop, PC, Monitor, Data Storage and components

Category Manager (Gadgets)

JD Central
07.2021 - 01.2022

Online Platform, Retail Category Manager (gadgets). Deliver Monthly Sale Target, forecast monthly stock and manage category campaign. Negotiate price with supplier and collaborate campaign with brands. Report monthly sale and marketing performance.

Key Objective: Initiate Nintendo Authorize Online Dealer by doing pricing strategy, brand page design, and marketing launch plan.

Category Manager (Gaming Gear)

Mercular Co., LTD
11.2020 - 07.2021

Online Platform, Retail Category Manager (Gaming Gear). Deliver Monthly Sale Target, forecast monthly stock and manage category campaign. Work closely with marketing team to do monthly new product launch plan and planning product review. Acquiring new vendor/brand. In charge of campaign management.

Campaign Management (Electronics)

Lazada Thailand
08.2018 - 11.2020

Campaign and online asset planner. Manage monthly category campaign. Flag out the promotion or deals to highlight in campaign. Create creative brief for campaign landing page and marketing assets to promote each available channel upon campaign level. Analyze performance during campaign and doing report. Barter with brands/sellers for campaign visibility

Web Master (Men Apparel)

Uniqlo Thailand
02.2018 - 08.2018

Mainly take charge of Homepage Development & Analysis. Work closely with developer team (Agency) to develop website feature to improve experience and performance. For individual work, Mapping new product for Men apparels on website and manage special campaign with graphic and marketing team.

Online Merchandiser (FMCG)

Lazada Thailand
05.2017 - 08.2018

Manage all the assets and category campaign under FMCG categories. Consolidate all allocated assets to each categories (Mon&Kids, Beauty and Grocery) prioritize by GMV target and also barter visibility from brands. Create monthly campaign which has proposed to live on time. Briefing graphic team and developer team to create campaign page as design. Create campaign report to category head.

Onsite Homepage Management

Lazada Thailand
11.2014 - 05.2017

Homepage Visibility Planner, select and suggest the promotion to feature on homepage in daily basis. Work closely with developer team and graphic team in order to put all the banners live on time. Briefing graphic team all banners for bi-weekly change. For developer team, create wireframe to indicate how the page would look like when campaign live.

Education

Master of Arts - Business And Managerial Economics (International)

Chulalongkorn University
Bangkok
04.2001 -

Bachelor of Arts - Hospitality And Tourism Management

Prince of Songkla University
Bangkok
04.2001 -

Skills

E-commerce management

Supplier Relationship Management

Merchandising Strategies

Pricing strategy

Demand forecasting

Campaign Management

Microsoft Office (Advanced Exel)

Problem-solving aptitude

Timeline

Category Manager (Computer)

Mercular Co., LTD
03.2024 - Current

Category Manager (Automotive)

SCG International Corporation
01.2022 - 03.2024

Category Manager (Gadgets)

JD Central
07.2021 - 01.2022

Category Manager (Gaming Gear)

Mercular Co., LTD
11.2020 - 07.2021

Campaign Management (Electronics)

Lazada Thailand
08.2018 - 11.2020

Web Master (Men Apparel)

Uniqlo Thailand
02.2018 - 08.2018

Online Merchandiser (FMCG)

Lazada Thailand
05.2017 - 08.2018

Onsite Homepage Management

Lazada Thailand
11.2014 - 05.2017

Master of Arts - Business And Managerial Economics (International)

Chulalongkorn University
04.2001 -

Bachelor of Arts - Hospitality And Tourism Management

Prince of Songkla University
04.2001 -
Yongyut LohakitRetail Category Manager