Microsoft Excel
Yingsak Vanpetch
Key Account Manager
Nonthaburi,12
Summary
Proven Key Account Manager with a track record of driving revenue growth by 25% and fostering strong client relationships. Skilled in business development and contract negotiation, I excel in teamwork and possess excellent communication abilities. Achieved significant account expansions, demonstrating a strategic approach to market research and client engagement.
Overview
15
15
years of professional experience
Work History
Key Account Manager
Thai Habel Industrial Co., Ltd
02.2023 - Current
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problemsolving.
- Responsible for driving sell-in activities and collaborating with teams to enhance sell-out performance and profitability in the modern retail channel.
- Established and developed strong relationships with key customers in the Modern Trade Channel (HomePro).
- Develop and oversee sales strategy, focusing on channel and customer prioritization. This includes identifying sales and profit opportunities, key growth drivers across product categories, and optimizing strategies for specific channels and customers.
- Drive the management of sell-in/out, logistics methodologies, and inventory control. Oversee weekly, monthly, and annual sales revenue by account.
- Present new products and input product information into each department store's system.
- Negotiate contract terms and conditions with Modern Trade customers.
- Develop and present tailored campaign proposals and recommendations for customers, based on. Analysis, market opportunities, and product/category management.
- Conduct weekly business reviews with the customer.
- Implement and oversee the PSI plan to prevent inventory stockouts.
- Enter new products into the supplier system.
- Plan and coordinate PWP and catalog promotions with the supplier.
- Work with cross-functional teams to enhance the customer service experience.
- Lead the planning, strategy development, proposal process, and bid preparation.
- Monitor category and product performance.
- Develop detailed annual customer plans with tactical and strategic elements to drive continuous growth. Regularly track customer plans and performance, and be the Key Account Manager who proactively makes recommendations to enhance customer profitability.
- Support events and activities.
- Captured significant competitive business opportunities and presented optimal solutions.
Head of the Department
Suan Sunandha Rajabhat University
02.2017 - 01.2023
- Mentored department staff members, fostering a culture of continuous learning and professional development.
- Established key performance indicators and monitored progress towards meeting departmental objectives consistently.
- Promoted a positive work environment by fostering open communication channels between team members at all levels within the organization.
- Drove process improvement efforts by identifying inefficiencies, developing solutions, and monitoring results over time.
- Engage in innovative teaching practices, including online and hybrid learning models.
- Provide academic advising and mentorship to both undergraduate and graduate students.
- Guide students in research projects, internships, and career planning within the field of data analytics.
- Participate in departmental and university service activities, such as committee work and program development.
- Collaborate with colleagues to enhance academic programs and contribute to the broader academic community.
- Engage in scholarly research in the field of data analytics.
- Build and maintain industry relationships to support research, student projects, and curriculum relevance.
- Oversee the entire Digital International Business Program, ensuring that it aligns with the university's strategic goals and meets the needs of students and faculty.
- Design and implement digital strategies to grow the program, increase enrollment, and improve the student experience.
- Lead and manage a team of faculty members, support staff, and digital marketing teams to ensure the program's success.
- Oversee the program's budget, ensuring efficient allocation of resources and adherence to financial guidelines.
- Develop and execute marketing strategies to attract students, including digital campaigns, partnerships, and outreach events.
Key Account Manager
FP Food Group Co., Ltd
05.2014 - 12.2016
- Developed and delivered presentations to key customers to position products and services.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Built and maintained strong client relationships to drive business growth.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Expanded key account base by identifying and cultivating new business opportunities.
- Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Developed a thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Supported sales and reporting for large and medium-sized accounts.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Responsible for driving sell-in, sell-out, and profitability in the modern retail channel.
- Established and developed strong relationships with key customers in the modern trade channel, including Tops Market, Foodland, Big-C, and Max Value.
- Strengthened market position by identifying opportunities, developing strategies, defining goals, negotiating terms, and successfully closing business relationships.
- Ensure company implementation plan to be proper.
- Implemented PSI planning to prevent stockouts and ensure consistent inventory levels.
- Stay informed on current food trends.
- Responsible for account development, assessing client needs, and identifying solutions.
- Define and maintain the strategic direction of the business plan, improve work processes in the sales department.
- Collaborate with cross-functional teams to improve the customer service experience.
- Lead planning, strategy, proposal process, and bid preparation.
- Capitalized on previous relationships and performed market research.
- Monitors category and product performance.
- Drove revenue and secured new business.
- Support dealer event and activity.
- Captured significant competitive business and presented optimum solutions.
- Analyzed monthly sales to identify product lines that needed additional promotion in order to maximize profits.
- Collaborated with the marketing team to develop and execute successful marketing strategies, including the creation of catalogs and magazines.
Sales and Marketing Manager
BioEden Asia Co.,Ltd
03.2013 - 03.2014
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Managed the quarterly marketing plan and implementation.
- Evaluated budget, expenditures, R&D appropriation, ROI, and profit-loss projections.
- Formulated and coordinated marketing activities and policies to promote products and services, working with advertising and promotion manager.
- Hired, trained, and evaluated marketing and sales staff, and supervised their daily activities.
- Consulted with product development personnel on product design and packaging.
- Selected products and accessories to be displayed at trade or special production shows.
Account Service Analyst
American Express (Thai) Co.,Ltd
03.2010 - 02.2013
- Enhanced credit card portfolio performance by conducting thorough risk assessments and recommending appropriate strategies.
- Assisted in developing training programs for new analysts, enhancing team productivity and expertise in handling complex cases.
- Collaborated with sales teams to provide customized credit card solutions for commercial clients, increasing product adoption rates and customer loyalty.
- Reduced delinquency rates with consistent follow-up on high-risk accounts and timely implementation of workout solutions.
- Maximized revenue generation through effective pricing and fee structure analysis, optimizing product offerings for target markets.
- Assessed credit risk and analyzed financial statements.
- Reviewed credit reports to comprehensively view borrowers' credit history and identify potential red flags.
- Analyzed credit scores to determine borrowers' creditworthiness.
- Reviewed and approved or denied credit applications to keep organization profitable by making informed lending decisions.
- Gathered loan documentation for underwriting.
- Made decisions and recommendations about extending lines of credit.
- Analyzed creditworthiness of loan applicants and determined credit risk of loan requests.
- Investigated and resolved customer disputes related to credit decisions.
- Improved understanding of financial statements, which helped in assessing risk.
- Analyzed and monitored portfolio credit performance against expectations, and recommended improvement strategies.
- Created credit policies, processes and procedures to maintain compliance with banking regulations.
Education
Bachelor of Arts - Economics
California State University, Los Angeles
California, USA 04.2001 -
Bachelor of Arts - Economics
California State University, Los Angeles
California, USA 04.2001 -
Associate of Arts - Economics
Cerritos College
California, USA 04.2001 -
Skills
Key Account Management
Client Relationship Building
Account Management
Business Development
Contract Negotiation
Sales Forecasting
Revenue Generation
Teamwork and Collaboration
Excellent Communication
Market Research
Accomplishments
- Collaborated with team of HomePro in the development of new project, resulting in a sales increase of over 25%
- Collaborated with team of PTT, Bosch, Adidas, CMG, DHL, and more in the development of International Business Program.
- Achieved 50% increase in international student enrollment by introducing International Student Center
- Achieved revenue over 20% by completing New Project with Big-C and Tops Supermarket with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Supervised team and staff members.
Software
Languages
Thai
Native language
Thai
Proficient
C2
English
Proficient
C2
Japanese
Intermediate
B1
Interests
Travelling
Cooking
Running
Photography
Listening to music
Conferences / Courses
Incoterms and Payment Terms for Purchasing and Marketing Oversea (NIDA Professional Trading)
Business Planning for SMEs Workshop (Bangkok Bank)
Investment Consultant (Securities and Exchange Commission)
Creating Soft Skill for Coaching (Suan Sunandha Rajabhat University)
ICBT International Academic Multidiscipline Research Conference (Luzern, Switzerland)
Timeline
Key Account Manager
Thai Habel Industrial Co., Ltd
02.2023 - Current
Head of the Department
Suan Sunandha Rajabhat University
02.2017 - 01.2023
Key Account Manager
FP Food Group Co., Ltd
05.2014 - 12.2016
Sales and Marketing Manager
BioEden Asia Co.,Ltd
03.2013 - 03.2014
Account Service Analyst
American Express (Thai) Co.,Ltd
03.2010 - 02.2013
Bachelor of Arts - Economics
California State University, Los Angeles
04.2001 -
Bachelor of Arts - Economics
California State University, Los Angeles
04.2001 -
Associate of Arts - Economics
Cerritos College
04.2001 -
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