Venue Management| B2B Exhibition Specialist| Marketing Both Exhibition and Performing Event| Professional Exhibition Organizer
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
12
12
Certifications
Work History
General Manager
C.P. Land Public Company Limited
1 2022 - Current
Developing and implementing sales strategies: Head of Sales is responsible for creating strategies that align with a company's goals
This includes identifying potential new markets and opportunities, analyzing trends and data and creating sales plans to achieve sales target
Setting sales targets and monitoring sales performance: Setting targets for their team and monitors their performance to ensure they achieve their goals
This includes analyzing sales data, providing feedback to the team and making necessary plan adjustments
Managing and motivating the sales team: This key leader manages and motivates their team to achieve their individual and team goals
This includes recruiting, training and coaching the team, providing ongoing support and creating a positive work environment
Building and maintaining client relationships: Builds and maintains relationship with key clients
This involves understanding their needs and preferences, addressing their concerns and providing excellent customer service to ensure satisfaction
Analyzing market trends and competitor activity: Responsible for staying up-to-date on market trends and competitor activity
This includes analyzing market data, conducting research and using this information to make informed sales decisions
Collaborating with other departments: These individuals collaborate with other departments such as marketing and product development
This includes sharing market insights, client's feedback and other relevant information to support sales and marketing activity
Director
KICE International Convention & Exhibition Center
01.2022 - 01.2024
Administrated by C.P LAND Company Limited
Finding and initiating the possibility of exhibition which will be organized in the KICE International Convention and Exhibition Center by generating income for the convention center according to the policy
Proposing the strategic plan, including both income and expenditure, and managing profit and loss regarding its submitting plan
Leading the team to perform operational activities at location services and facilitated its assistance in every aspect of the convention center to meet the satisfaction of customers and users
Supervising and managing all aspects of service to reach its professional standard
Assigning tasks, tracking and monitoring the performance of the team to follow the plans that have been successfully set
Driving the income policy to meet the goals and controlling the operating costs to meet the established targets each year
Maintaining and building relationships with all sectors both government, private sector, and local organizers, and initiating new services in line with existing services for increasing business potential to expand and grow in existing industry and even more
Supporting the organization of CSR activities in the area by building image and maintaining relationships with all sectors by supporting each other marketing activities
Implementing and supporting marketing campaigns, and various promotional creations together with the team and executives directly
Visiting customers or joining activities with partners, business partners when it is necessary and appropriate
Developing various problems and obstacles if subordinates cannot make final decisions or give any solution to the problems
Set a meeting with the team constantly and review various operating results and plans to submit the reports to executive management for its continual acknowledgment
Assisting and performing other missions as assigned
Exhibition Project Manager
IMPACT Exhibition Management Co., Ltd.
12.2018 - 09.2021
Developing and managing detailed project plans including significant milestones pre-show, during the show, and post-show
Providing a clear project workflow with outlined roles and responsibilities
Be accountable and responsible for the sales targets of assigned projects
Coordinating and overseeing the entire project(s), working with all relevant departments of Impact; to ensure standards are maintained and deadlines are met
Managing sales promotion budgets and ensuring all assigned projects and responsibilities are executed on schedule
Overseeing the development of marketing plans and production of collateral
Working with supporting associations, trade commissions, embassies, and key government agencies for further show development
Managing the floor plan and space allocations
Ensuring timely return of contracts, deposits, and payments
Managing the exhibition on-site, coordinating all departments, and ensuring smooth execution of all events
Ensuring effective reporting to Senior Management before, during, and after the show, bringing problems to their attention in good time and providing status updates on significant developments such as general project milestones
Motivating and developing staff to their full potential
Project Manager
N.C.C Exhibition Organizer Co., Ltd.
07.2018 - 11.2018
Taking charge of the assigned project from the beginning to the end i.e
SME One Fest 2018 (Business Matching Project), Asian Gifts & Housewares Show Paris 2018, Asia Apparel Expo Belin 2019, and Asia Lifestyle Expo 2019
Projecting budget and performing sales tasks in supervising, managing, and leading sales team to successfully achieve the business objective and goal
Working closely with the internal team to promote services and products to related client companies to attend Events, Exhibitions, Roadshow, and Trade Show both in Thailand and overseas
Able to deliver sales and marketing strategy to meet sales targets of event projects
Collaborating with all concerned departments and customers to facilitate event projects both local and international
Negotiating with organizers and exhibitors in any related matters
Approaching customers by telephone call, email, or sales visit to discuss project management and requirements for event or party launching
Presenting event concepts to customers and ensuring customers' satisfaction Maintaining good relationships with customers and establishing new business prospects Developing new sales techniques to increase sales volume
Other tasks assigned by superior
Marketing Communication: Senior Business Matchmaking and Delegation Executive (International)
RX Tradex
03.2011 - 06.2018
Preparing overseas database in each industry that is related company's exhibition for inviting potential one in terms of visitors and key buyers to visit the company's exhibitions
Creating overseas visitors' promotion packages by working closely with the Project Manager in terms of benefits and whether the key buyer should be received regarding the visit
Creating its package to promote the company's exhibition with retention media, bartered media, and road show promotional
Creating an invitation letter along with a package to invite potential buyers to visit the company's exhibition
Making appointments in person with potential overseas buyers for one-on-one visits and promoting the company's exhibition at their esteemed office overseas
One visits the key buyers who are allocated overseas at their esteemed offices and invites them personally to visit the company's exhibition both in Vietnam and Thailand
Arranging proper matchmaking functions between potential buyers and exhibitors both overseas and locally during the show
Liaising with relevant parties both internal and external to produce high-quality results that reflect the needs of business development
Analyst and plan the methodology for achieving to business target
Analyzing overseas visitor and buyer profiles especially top management level for inviting to the company's exhibition in the next edition
Handling overall working process from pre-show to post-show
Business Development Executive
RX Tradex
07.2008 - 03.2011
Develop researched data for implementing new business that will focus on potential industries both in Thailand and Vietnam
It includes a new profile that could be extended in the existing shows, generally organized for strengthening the company's expansion
Assisting in compiling and analyzing market information both theoretically and demographically in what the potential industry should be at breakeven point and making sustain profitability
Identifying and evaluating POWER GROUP, partners, and associations that are involved and related to the potential exhibition both in Thailand and Vietnam
Creating a Preliminary Launched Project (PLP) and proposing the possibility for a launched exhibition by the potential industry approved
Researching and writing of 'Industrial Insight' that is related and involved with an existing exhibition in the manufacturing segment (e.g
Automotive, plastic, mold & die electronics and metalworking) as known as 'Market Intelligence Report' would be compatible with support both visitor and exhibitors who will be presenting in the exhibition
Creating onsite surveys for improving existing exhibitions that are generally organized by both visitors and exhibitors
The survey will be collected onsite during the exhibition is being
Evaluating the onsite survey by creating a PowerPoint report and proposing it to the management team for their consideration in terms of improvement and satisfaction
Researcher
Institute of Future Studies for Development
03.2005 - 07.2008
Gathering domestic and international economics information released from every source
Analyzing received information and indicating analytical information to support public media in the case of controversial macroeconomic issues
Preparing economic scripts for presentation at academic seminars by domestic and international invitation
Performing and writing radio broadcast scripts for live broadcasts on a community radio station; 'Look through the Economy' program
Writing economic articles for 'MLS Property' Magazine
Writing economic articles for 'Tax and Business' Magazine
Writing foreign affairs article for 'World Today' Newspaper
Accounting Supervisor
Rice Engineering Co Ltd
08.2000 - 04.2001
Conducting Profit and Loss Statements of the company
Consulting the company budget for investment in rice machinery from Taiwan
Performing and computing annual taxation for the company
Training and providing knowledge of VAT, excised Tax, revenue Tax
Registration and Insurance Officer
Bangkok Capital Venture Co Ltd
08.1998 - 07.2000
Company Overview: [ A joint venture company between GE Capital Co Ltd (Thailand) and Goldman Sach Co Ltd (Thailand) after bidding for auto-hire purchase from IPRS]
Responsible for gathering hire purchase documents from other finance companies as well as checking the correctness of the details in those documents before bringing them back to the company for computer recording
Coordinated with finance companies, from which the documents came, regarding missing documents, agreements, keys, etc
Prepared reports on daily income generated from registration renewal fees
Answered questions regarding registration, conditions, and transfer
Assisted and prepared documents for customers closing their accounts with the company and processed their registration transfer
[ A joint venture company between GE Capital Co Ltd (Thailand) and Goldman Sach Co Ltd (Thailand) after bidding for auto-hire purchase from IPRS]
Accounting Executive
GS Capital Corporation PCL
09.1997 - 08.1998
Computed the profit and loss of repossessed cars and lodged the initial price for the auction
Reported profit and loss in the auction of repossessed vehicles
Handled all the administration related to the auction, such as checking the market price for used cars; examining car condition; and gathering all the documents on the repossessed vehicles
Prepared the lists of cars for auction
Assisted customers during the preview period, during the auction, and after the sale auction
Marketing Officer
Standard Chartered Bank
05.1996 - 04.1997
Responsible for selling credit card membership to targeted customers
Describe bank services and benefits to customers
Developed this client database
Coordinated with other functions to solve problems for customers and followed up with customers on other services
Education
Master of Financial Management -
Central Queensland University
01.2003 - 01.2004
Master of Quantitative Finance - undefined
University of Technology Sydney
01.2002 - 01.2003
Bachelor Business Administration - Finance
Bangkok University
01.1993 - 01.1997
Skills
Leadership and team building
Effective leader
Advertising and marketing
Cost analysis and savings
Certification
Workshop New Model MICE, Thailand Convention and Exhibition Bureau, 08/01/24
Accomplishments
At KICE International Convention & Exhibition Center, shifted its model business from venue operating management to either exhibition organizer or event promoter by launching B2B, B2C exhibitions and Pain The Town Concert.
LED Expo Thailand + Light ASEAN developed its show of both visitorship and profitability from its crisis and obtained a 57% gross profit margin in 2019.
At RX TRADEX, started MICE career by doing research and finding new businesses for its launch, delivering 5,000 delegates and qualified buyers in 6 years.
Additionalreference
Additional Reference will be provided upon request
Volunteer Experience
Thailand Exhibition Association (TEA), Executive Committee, 08/01/23 - Present
The Australian-Thai Chamber of Commerce (AustCham Thailand), Sub-Committee, 01/01/07 - 12/01/07
Thai-Australian Association (TAA), Executive Committee, 01/01/06 - 12/01/07
Personal Information
Age: 49
Place of Birth: Nakhonsithammarat, Thailand
Height: 168 cm
Weight: 65 kg
Date of Birth: 08/27/75
Marital Status: Married
Timeline
Director
KICE International Convention & Exhibition Center
01.2022 - 01.2024
Exhibition Project Manager
IMPACT Exhibition Management Co., Ltd.
12.2018 - 09.2021
Project Manager
N.C.C Exhibition Organizer Co., Ltd.
07.2018 - 11.2018
Marketing Communication: Senior Business Matchmaking and Delegation Executive (International)
RX Tradex
03.2011 - 06.2018
Business Development Executive
RX Tradex
07.2008 - 03.2011
Researcher
Institute of Future Studies for Development
03.2005 - 07.2008
Master of Financial Management -
Central Queensland University
01.2003 - 01.2004
Master of Quantitative Finance - undefined
University of Technology Sydney
01.2002 - 01.2003
Accounting Supervisor
Rice Engineering Co Ltd
08.2000 - 04.2001
Registration and Insurance Officer
Bangkok Capital Venture Co Ltd
08.1998 - 07.2000
Accounting Executive
GS Capital Corporation PCL
09.1997 - 08.1998
Marketing Officer
Standard Chartered Bank
05.1996 - 04.1997
Bachelor Business Administration - Finance
Bangkok University
01.1993 - 01.1997
General Manager
C.P. Land Public Company Limited
1 2022 - Current
Similar Profiles
Su Han Barry FuSu Han Barry Fu
Assistant Manager (Building Services) at SINO Land Company LimitedAssistant Manager (Building Services) at SINO Land Company Limited
IT Support - IT Helpdesk at Adecco Company Outsource For BCPG Public Company LimitedIT Support - IT Helpdesk at Adecco Company Outsource For BCPG Public Company Limited