Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Additionalreference
Volunteer Experience
Personal Information
Timeline
Generic
Wishjanond Vichaiyuth

Wishjanond Vichaiyuth

Bangkok

Summary

Venue Management| B2B Exhibition Specialist| Marketing Both Exhibition and Performing Event| Professional Exhibition Organizer

Overview

2025
2025
years of professional experience
6
6
years of post-secondary education
12
12
Certifications

Work History

General Manager

C.P. Land Public Company Limited
1 2022 - Current
  • Developing and implementing sales strategies: Head of Sales is responsible for creating strategies that align with a company's goals
  • This includes identifying potential new markets and opportunities, analyzing trends and data and creating sales plans to achieve sales target
  • Setting sales targets and monitoring sales performance: Setting targets for their team and monitors their performance to ensure they achieve their goals
  • This includes analyzing sales data, providing feedback to the team and making necessary plan adjustments
  • Managing and motivating the sales team: This key leader manages and motivates their team to achieve their individual and team goals
  • This includes recruiting, training and coaching the team, providing ongoing support and creating a positive work environment
  • Building and maintaining client relationships: Builds and maintains relationship with key clients
  • This involves understanding their needs and preferences, addressing their concerns and providing excellent customer service to ensure satisfaction
  • Analyzing market trends and competitor activity: Responsible for staying up-to-date on market trends and competitor activity
  • This includes analyzing market data, conducting research and using this information to make informed sales decisions
  • Collaborating with other departments: These individuals collaborate with other departments such as marketing and product development
  • This includes sharing market insights, client's feedback and other relevant information to support sales and marketing activity

Director

KICE International Convention & Exhibition Center
01.2022 - 01.2024

Administrated by C.P LAND Company Limited

  • Finding and initiating the possibility of exhibition which will be organized in the KICE International Convention and Exhibition Center by generating income for the convention center according to the policy
  • Proposing the strategic plan, including both income and expenditure, and managing profit and loss regarding its submitting plan
  • Leading the team to perform operational activities at location services and facilitated its assistance in every aspect of the convention center to meet the satisfaction of customers and users
  • Supervising and managing all aspects of service to reach its professional standard
  • Assigning tasks, tracking and monitoring the performance of the team to follow the plans that have been successfully set
  • Driving the income policy to meet the goals and controlling the operating costs to meet the established targets each year
  • Maintaining and building relationships with all sectors both government, private sector, and local organizers, and initiating new services in line with existing services for increasing business potential to expand and grow in existing industry and even more
  • Supporting the organization of CSR activities in the area by building image and maintaining relationships with all sectors by supporting each other marketing activities
  • Implementing and supporting marketing campaigns, and various promotional creations together with the team and executives directly
  • Visiting customers or joining activities with partners, business partners when it is necessary and appropriate
  • Developing various problems and obstacles if subordinates cannot make final decisions or give any solution to the problems
  • Set a meeting with the team constantly and review various operating results and plans to submit the reports to executive management for its continual acknowledgment
  • Assisting and performing other missions as assigned


Exhibition Project Manager

IMPACT Exhibition Management Co., Ltd.
12.2018 - 09.2021
  • Developing and managing detailed project plans including significant milestones pre-show, during the show, and post-show
  • Providing a clear project workflow with outlined roles and responsibilities
  • Be accountable and responsible for the sales targets of assigned projects
  • Coordinating and overseeing the entire project(s), working with all relevant departments of Impact; to ensure standards are maintained and deadlines are met
  • Managing sales promotion budgets and ensuring all assigned projects and responsibilities are executed on schedule
  • Overseeing the development of marketing plans and production of collateral
  • Working with supporting associations, trade commissions, embassies, and key government agencies for further show development
  • Managing the floor plan and space allocations
  • Ensuring timely return of contracts, deposits, and payments
  • Managing the exhibition on-site, coordinating all departments, and ensuring smooth execution of all events
  • Ensuring effective reporting to Senior Management before, during, and after the show, bringing problems to their attention in good time and providing status updates on significant developments such as general project milestones
  • Motivating and developing staff to their full potential

Project Manager

N.C.C Exhibition Organizer Co., Ltd.
07.2018 - 11.2018
  • Taking charge of the assigned project from the beginning to the end i.e
  • SME One Fest 2018 (Business Matching Project), Asian Gifts & Housewares Show Paris 2018, Asia Apparel Expo Belin 2019, and Asia Lifestyle Expo 2019
  • Projecting budget and performing sales tasks in supervising, managing, and leading sales team to successfully achieve the business objective and goal
  • Working closely with the internal team to promote services and products to related client companies to attend Events, Exhibitions, Roadshow, and Trade Show both in Thailand and overseas
  • Able to deliver sales and marketing strategy to meet sales targets of event projects
  • Collaborating with all concerned departments and customers to facilitate event projects both local and international
  • Negotiating with organizers and exhibitors in any related matters
  • Approaching customers by telephone call, email, or sales visit to discuss project management and requirements for event or party launching
  • Presenting event concepts to customers and ensuring customers' satisfaction Maintaining good relationships with customers and establishing new business prospects Developing new sales techniques to increase sales volume
  • Other tasks assigned by superior

Marketing Communication: Senior Business Matchmaking and Delegation Executive (International)

RX Tradex
03.2011 - 06.2018
  • Preparing overseas database in each industry that is related company's exhibition for inviting potential one in terms of visitors and key buyers to visit the company's exhibitions
  • Creating overseas visitors' promotion packages by working closely with the Project Manager in terms of benefits and whether the key buyer should be received regarding the visit
  • Creating its package to promote the company's exhibition with retention media, bartered media, and road show promotional
  • Creating an invitation letter along with a package to invite potential buyers to visit the company's exhibition
  • Making appointments in person with potential overseas buyers for one-on-one visits and promoting the company's exhibition at their esteemed office overseas
  • One visits the key buyers who are allocated overseas at their esteemed offices and invites them personally to visit the company's exhibition both in Vietnam and Thailand
  • Arranging proper matchmaking functions between potential buyers and exhibitors both overseas and locally during the show
  • Liaising with relevant parties both internal and external to produce high-quality results that reflect the needs of business development
  • Analyst and plan the methodology for achieving to business target
  • Analyzing overseas visitor and buyer profiles especially top management level for inviting to the company's exhibition in the next edition
  • Handling overall working process from pre-show to post-show

Business Development Executive

RX Tradex
07.2008 - 03.2011
  • Develop researched data for implementing new business that will focus on potential industries both in Thailand and Vietnam
  • It includes a new profile that could be extended in the existing shows, generally organized for strengthening the company's expansion
  • Assisting in compiling and analyzing market information both theoretically and demographically in what the potential industry should be at breakeven point and making sustain profitability
  • Identifying and evaluating POWER GROUP, partners, and associations that are involved and related to the potential exhibition both in Thailand and Vietnam
  • Creating a Preliminary Launched Project (PLP) and proposing the possibility for a launched exhibition by the potential industry approved
  • Researching and writing of 'Industrial Insight' that is related and involved with an existing exhibition in the manufacturing segment (e.g
  • Automotive, plastic, mold & die electronics and metalworking) as known as 'Market Intelligence Report' would be compatible with support both visitor and exhibitors who will be presenting in the exhibition
  • Creating onsite surveys for improving existing exhibitions that are generally organized by both visitors and exhibitors
  • The survey will be collected onsite during the exhibition is being
  • Evaluating the onsite survey by creating a PowerPoint report and proposing it to the management team for their consideration in terms of improvement and satisfaction

Researcher

Institute of Future Studies for Development
03.2005 - 07.2008
  • Gathering domestic and international economics information released from every source
  • Analyzing received information and indicating analytical information to support public media in the case of controversial macroeconomic issues
  • Preparing economic scripts for presentation at academic seminars by domestic and international invitation
  • Performing and writing radio broadcast scripts for live broadcasts on a community radio station; 'Look through the Economy' program
  • Writing economic articles for 'MLS Property' Magazine
  • Writing economic articles for 'Tax and Business' Magazine
  • Writing foreign affairs article for 'World Today' Newspaper

Accounting Supervisor

Rice Engineering Co Ltd
08.2000 - 04.2001
  • Conducting Profit and Loss Statements of the company
  • Consulting the company budget for investment in rice machinery from Taiwan
  • Performing and computing annual taxation for the company
  • Training and providing knowledge of VAT, excised Tax, revenue Tax

Registration and Insurance Officer

Bangkok Capital Venture Co Ltd
08.1998 - 07.2000
  • Company Overview: [ A joint venture company between GE Capital Co Ltd (Thailand) and Goldman Sach Co Ltd (Thailand) after bidding for auto-hire purchase from IPRS]
  • Responsible for gathering hire purchase documents from other finance companies as well as checking the correctness of the details in those documents before bringing them back to the company for computer recording
  • Coordinated with finance companies, from which the documents came, regarding missing documents, agreements, keys, etc
  • Prepared reports on daily income generated from registration renewal fees
  • Answered questions regarding registration, conditions, and transfer
  • Assisted and prepared documents for customers closing their accounts with the company and processed their registration transfer
  • [ A joint venture company between GE Capital Co Ltd (Thailand) and Goldman Sach Co Ltd (Thailand) after bidding for auto-hire purchase from IPRS]

Accounting Executive

GS Capital Corporation PCL
09.1997 - 08.1998
  • Computed the profit and loss of repossessed cars and lodged the initial price for the auction
  • Reported profit and loss in the auction of repossessed vehicles
  • Handled all the administration related to the auction, such as checking the market price for used cars; examining car condition; and gathering all the documents on the repossessed vehicles
  • Prepared the lists of cars for auction
  • Assisted customers during the preview period, during the auction, and after the sale auction

Marketing Officer

Standard Chartered Bank
05.1996 - 04.1997
  • Responsible for selling credit card membership to targeted customers
  • Describe bank services and benefits to customers
  • Developed this client database
  • Coordinated with other functions to solve problems for customers and followed up with customers on other services

Education

Master of Financial Management -

Central Queensland University
01.2003 - 01.2004

Master of Quantitative Finance - undefined

University of Technology Sydney
01.2002 - 01.2003

Bachelor Business Administration - Finance

Bangkok University
01.1993 - 01.1997

Skills

    Leadership and team building

    Effective leader

    Advertising and marketing

    Cost analysis and savings

Certification

Workshop New Model MICE, Thailand Convention and Exhibition Bureau, 08/01/24

Accomplishments

  • At KICE International Convention & Exhibition Center, shifted its model business from venue operating management to either exhibition organizer or event promoter by launching B2B, B2C exhibitions and Pain The Town Concert.
  • LED Expo Thailand + Light ASEAN developed its show of both visitorship and profitability from its crisis and obtained a 57% gross profit margin in 2019.
  • At RX TRADEX, started MICE career by doing research and finding new businesses for its launch, delivering 5,000 delegates and qualified buyers in 6 years.

Additionalreference

Additional Reference will be provided upon request

Volunteer Experience

  • Thailand Exhibition Association (TEA), Executive Committee, 08/01/23 - Present
  • The Australian-Thai Chamber of Commerce (AustCham Thailand), Sub-Committee, 01/01/07 - 12/01/07
  • Thai-Australian Association (TAA), Executive Committee, 01/01/06 - 12/01/07

Personal Information

  • Age: 49
  • Place of Birth: Nakhonsithammarat, Thailand
  • Height: 168 cm
  • Weight: 65 kg
  • Date of Birth: 08/27/75
  • Marital Status: Married

Timeline

Director

KICE International Convention & Exhibition Center
01.2022 - 01.2024

Exhibition Project Manager

IMPACT Exhibition Management Co., Ltd.
12.2018 - 09.2021

Project Manager

N.C.C Exhibition Organizer Co., Ltd.
07.2018 - 11.2018

Marketing Communication: Senior Business Matchmaking and Delegation Executive (International)

RX Tradex
03.2011 - 06.2018

Business Development Executive

RX Tradex
07.2008 - 03.2011

Researcher

Institute of Future Studies for Development
03.2005 - 07.2008

Master of Financial Management -

Central Queensland University
01.2003 - 01.2004

Master of Quantitative Finance - undefined

University of Technology Sydney
01.2002 - 01.2003

Accounting Supervisor

Rice Engineering Co Ltd
08.2000 - 04.2001

Registration and Insurance Officer

Bangkok Capital Venture Co Ltd
08.1998 - 07.2000

Accounting Executive

GS Capital Corporation PCL
09.1997 - 08.1998

Marketing Officer

Standard Chartered Bank
05.1996 - 04.1997

Bachelor Business Administration - Finance

Bangkok University
01.1993 - 01.1997
Workshop New Model MICE, Thailand Convention and Exhibition Bureau, 08/01/24
Thailand Sustainable Event Management Standard (TSEMS), Thailand Convention and Exhibition Bureau, 01/01/24
Train the Trainer, Dale Carnegie Thailand, 06/01/23
The Sustainable Events Professional Certificate Course (SEPC), Center for Sustainability & Social Impact, The Events Industry Council, 10/01/22
The Certified in Exhibition Management (CEM), International Association of Exhibitions and Events (IAEE), 08/01/22
Principles of Convention Management, Thailand Convention and Exhibition Bureau, 07/01/21
People Intelligence MBTI for Leader, MindDoJo (Thailand), 09/01/19
Executive Micro MBA in Action 4.0, The Best Training Group, 01/01/19
Blue Ocean Strategy, Strategic Business Development Center, 12/01/18
Leadership & Networking, Friedrich Naumann Stiftung, 09/01/06
Full Restaurant & Caterers Licensees Program (LAB), Restaurant & Catering Industry Association of Australia Inc., 07/01/02
Advanced Academic English Program, UTS INSEARCH, 10/01/01

General Manager

C.P. Land Public Company Limited
1 2022 - Current
Wishjanond Vichaiyuth