Wipada Makdum
Media Planner
Salaya
Summary
Media planner with 1 year at Wavemaker, Global Media Agency, Relate. In-depth Understanding of Evolving Media Trends, Advertising, Consumer Research Strategies, and Planning.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Planner, Integrated Planning
Wavemaker
02.2023 - Current
- Take ownership of client accounts for global luxury cosmetics brands.
- Collaborate with managers to conceptualize and execute advertising campaigns, aligning with client objectives and brand guidelines.
- Coordinate closely with biddable team to optimize campaign efficiency, leveraging data-driven insights to enhance targeting accuracy and overall performance.
- Identify channels, platforms, and advertising opportunities to expand campaign reach, achieving up to 70% reach on prospect audience pre-planning.
- Assisted in preparing detailed post campaign summary for clients, showcasing campaign performance and insights.
- Complete fundamental reports such as reports along with comprehensive analyses such as competitor analysis, to support line manager in shaping annual client planning proposals.
- Manage client inquiries effectively, providing timely responses and resolving issues to maintain strong client relationships.
- Participated in brainstorming sessions to generate innovative ideas for new client pitches and proposals.
Media planning intern
Optimum Media Direction
12.2021 - 03.2022
- Assisted team with researching
- Tracked monthly engagement on social media posts of client's main competitors
- Gathered and analyzed competitors' key strategies, market positioning also sales promotion on E-commerce channels presented to team to develop effective advertising campaigns.
Education
Bachelor of Arts - Advertising
Thammasat University
Pathum Thani, Thailand 08.2018 - 08.2022
Skills
Research and analysis
Campaign Planning
Strategic Thinking
Media briefing
Competitive Analysis
Integrated Marketing
Team Collaboration
Timeline
Planner, Integrated Planning
Wavemaker
02.2023 - Current
Media planning intern
Optimum Media Direction
12.2021 - 03.2022
Bachelor of Arts - Advertising
Thammasat University
08.2018 - 08.2022