Wipa Wongurai (Tang)
135/ 82 Aspire Ladprao 113, Bangkapi,Bangkok
Summary
Self motivated, hardworking, high learning agility and can do attitude. Solid background on FMCG and Retail Business. Well understanding on customer journey of retail business in order to initiate customer management. Result oriented with an effective method to deliver.
Overview
12
12
years of professional experience
Work History
Household Merchandise Manager
Muji Retail (Thailand)
Bangkok
12.2023 - Current
- Delivered sales performance of Household product over 5,000 items to achieve the target by generating sales amount per month as over 100 MB (growth from last year over +10%)
- Sales and GP Performance analysis reports to be presented for all party by weekly
- Managing and regulating the inventory of the Company as Out of stock target lower than 4%
- Plan shipment schedule aligning with Origin deliver such as Japan, China and Asean side to ensure timely delivery of stocks
- Monitor and Follow-up Inventory Plan
- Manage day to day Merchandising Department Work Plan
- Manage proper product assortment plan
- To conduct product presentations, briefing and training for relevant teams
- Determine pricing strategy
Merchandise Manager (Commercial Fresh Food)
Siam Makro PCL
Bangkok
05.2022 - 11.2023
- Delivered sales performance of Frozen pork to achieve the target by competitive price development, product selection and promotion plan
- (Sales amount per year growth from 2021 as 8.9% or 404 MB)
- Monitoring for inventory stock at DC and store and replenishment
- Forecast and develop ordering plan for stock availability product at store
- Coordinate with operations, QA and QC for best product quality selling
- To do guideline planogram for stores (by format)
- Develop product to match with every customer segment, platform, Makro channel and Makro partner
Senior Manager (Space Management, SRD)
Big C Supercenter Public Co., Ltd.
Bangkok
11.2018 - 04.2022
- Analyze data by using sales, profit and competitors as a space rule development and present about new space allocation rule by category in each Division of Hardline, Home line and Softline for Hypermarket and Market store format to be a standard
- Discuss and allocate job to responsible person in a team to work on category space allocation by applying standard adjacency flow following company's direction to provide easy to shop for customer
- Work closely with Planogram team (SRD), Merchandise (Buyer) and Operations to implement Major range change, Renovation project in each Division for store development
- Coordinate with all parties to keep monitor and report the status of projects to finish within timeline
Key Account Manager
NAMU LIFE PLUS CO., LTD (SNAILWHITE)
Bangkok
03.2018 - 10.2018
- Manage assigned key focus customers (Boots, Tesco and Robinson) by developing overall business strategy to grow sales volume and income value 200 MB.+ per year
- Develop trust relationships with a portfolio of major clients (Boots, Tesco and Robinson) to ensure they do not turn to competition
- Negotiate for free visibility online and offline to Snailwhite product and deduct company expense over 10 million up per annual
- Annual business planning and strategic establishing to ensure plan with actual sales achieve objective
- Responsible for building and managing customer's P&L
- Monitor and Analysis brand performance and product category in overall market, To evaluate and improve sales strategy for short/long term
- Survey front-store and meet store supervisor/manager (Operation Project) in modern trade with special trade channel for information in NPD development, Market trend data, customer behavior, and etc
- And escalate to relevant department for next step
- Execute Sales plan and promotion campaign, Initiative In-store project (Cheer girl, Gift with purchase and etc.) and Special event in order to drive sales-out
- Improved Tesco's sales performance by price structure management, visibility improvement and inventory management in Q2/2018 by increasing 33% growth from Q1/2018
Marketing Manager (Trade Marketing)
True Distribution and Sales
Bangkok
09.2016 - 03.2018
- Achieving targeted volume and revenue by classifying and prioritizing the product to match with each shop's performance in term of category management based on data analysis to increase sales and reduce inventory (Device and Accessory)
- To monitor market trends, pricing and competition on a regular basis to analyses and determine customer needs, price schedules, and discount rates
- Improved over stock device inventory in retail shop and forecasting accuracy demand to Supply chain by using Moving Average Method
- (Pre-paid sims, Postpaid sims and Devices & Accessory)
- Generated daily and weekly stock analysis report for Top-level management
- Prepared periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion by analyzing sales statistics to formulate optimal business plans and forecasts
- Developed and implemented strategic marketing plans and sales plans to achieve corporate objectives for products and services ranges (implement the assortment matrix by using Quartile Analysis including Pre-paid sims, Post-paid sims and Devices & Accessory)
- Deliver and implement Reduction % out of stock project more than 12% on Average of Lean Six Sigma Green Belt training program into the retail shop
Floor Planning Manager (SRD), Commercial Strategy and Operation
Tesco Lotus
Bangkok
01.2015 - 08.2016
- To analyze customer's behavior and categorize sales of each store for space improvement and product allocation (based on stats and analysis)
- Increase sales performance of store by applying optimized space management and generate additional sales performance from rental fee (Mall) by providing space from sales floor to Mall
- Work closely with store operations, Buyer and Marketing in order to manage product inventory efficiently
- Analyze customer behavior and monitor sales performance in each store in order to allocate product range and manage space efficiently mapping with customer behavior by local area differently
- Manage end to end project to launch renovation/ new store project and launch new product category
Store Manager (Management Trainee)
Tesco Lotus
Bangkok And Phuket
05.2013 - 12.2014
- Drove over 40 staffs at Talad Rawai (Phuket) to reach the standard of store following the KPIs of company and customer service
- Managed and made decision on inventory stock control (Over stock/out of stock) to reduce shrinkage and improve sales turnover
- Increasing sales performance at least 12% and improve P&L to 10% from impairment store status
Sales and Marketing (International Marketing Officer)
Food for The World Co.,Ltd. in Saha Farms Group
Bangkok
09.2012 - 01.2013
- Deliver new business opportunities to meet market trends, and doing a market analysis to identify customer needs, prices schedules and discount rate
- Managed and monitored daily sales and marketing aspects, to ensure that sales and marketing KPI's are completely meet the target
- Increasing sales order following by sales target and ensure smooth service delivery with business solutions have been provided to customer
- Coordinate with audit team of customer from oversea (Vesty Foods UK) for visiting the factory and farm
Education
MSc - International Business Management with Merit
Bournemouth University
UK01.2012
Bachelor of Science - Food Science & Technology
Kasetsart University
01.2007
Skills
- Teamwork and Collaboration
- Continuous Improvement
- Inventory Management
- Retail display setup
- Data-driven decision-making
Personal Information
Date of Birth: 05/01/1986
References
Ms. Phannarat Lowakij, Head of Merchandising Muji Retail Thailand, 082-929-6289
Training
- HACCP, Kasetsart University, 4 days
- Food Science, Kasetsart University, 2 weeks
- Products Pickle Mustard Green and Products Vegetable, The Peace Canning (1958) Co., Ltd. Chiangmai Branch, 2 months
- Lean Six Sigma Green Belt Training Course, True Corporation, 8 days, 02/17 - 03/17
Languages
Thai
First Language
English
Upper Intermediate (B2)
B2
Timeline
Household Merchandise Manager
Muji Retail (Thailand)
12.2023 - Current
Merchandise Manager (Commercial Fresh Food)
Siam Makro PCL
05.2022 - 11.2023
Senior Manager (Space Management, SRD)
Big C Supercenter Public Co., Ltd.
11.2018 - 04.2022
Key Account Manager
NAMU LIFE PLUS CO., LTD (SNAILWHITE)
03.2018 - 10.2018
Marketing Manager (Trade Marketing)
True Distribution and Sales
09.2016 - 03.2018
Floor Planning Manager (SRD), Commercial Strategy and Operation
Tesco Lotus
01.2015 - 08.2016
Store Manager (Management Trainee)
Tesco Lotus
05.2013 - 12.2014
Sales and Marketing (International Marketing Officer)
Food for The World Co.,Ltd. in Saha Farms Group
09.2012 - 01.2013
MSc - International Business Management with Merit
Bournemouth University
Bachelor of Science - Food Science & Technology
Kasetsart University
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