Summary
Overview
Work History
Education
Skills
Websites
Certification
Customer Portfolio
Revenue Impact
Customer Satisfaction
Core Skills
Timeline
Generic
Wichuda Buranaseree

Wichuda Buranaseree

Sales Engineer - Instrumentation & Control Valves
Bangkok,Thailand

Summary

Results-driven Sales Engineer with 7 years of experience in the sale of control valves and related instrumentation to petrochemical, power-generation and EPC clients. Seeking to further develop technical-sales expertise and apply proven account-management skills to deliver value-added solutions, exceed revenue targets, and strengthen long-term customer relationships.

Overview

8
8
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
2
2
Languages

Work History

Sales Engineer

Flow-Matic Control (FMC)
Prawet, Bangkok
01.2018 - Current
  • Manage end-to-end sales of all valve types (control, on-off, MOV, and manual) and associated instrumentation for petrochemical, power plant, and EPC customers.
  • Reviewed P&ID drawings and selected valves based on process requirements.
  • Handled proposals, contract negotiation, and after-sales service for key accounts.
  • Provided sales forecasts for product sales opportunities within assigned accounts.
  • Provided technical support to customers during pre-sales consultations, addressing concerns, and offering solutions tailored to their needs.
  • Analyzed market trends, competitor performance and product strengths.
    Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
  • Developed a seven-year strategic procurement roadmap, ensuring a steady order pipeline.
  • Opened new vendor approvals with Hongsa Power Plant, and several others..
  • Led cross-functional coordination for factory FATs, logistics, and after-sales service, ensuring smooth execution, and maintaining 7 years of zero customer complaints.
  • Consistently exceeded annual sales targets by ≥ 75% each year.
  • Secured project wins for Thaikyowa HOT1 (greenfield plant), DCAP Expansion, GPSC to ABCT Metering, and MRT Orange Line (four stations).

Education

Instrumentation Engineering

King Mongkut's Institute of Technology Ladkrabang (KMITL)
Bangkok
01.2018 - Current

Skills

Relationship building

Sales closing

Customer support

Team collaboration

Technical troubleshooting

Requirements management

Technical documentation

Cost estimations

Solution selling

Sales proposals

Certification

Flowserve Valves Seminar, Presenter & Master of Ceremonies, 2024

Customer Portfolio

  • IRPC
  • GPSC
  • AGC Chemicals
  • Hongsa Power Plant
  • Leading EPC contractors

Revenue Impact

Drove sustained YoY growth, maintaining market share in competitive valve sector.

Customer Satisfaction

Maintained customer satisfaction with approximately 90% on-time delivery and zero service complaints since 2018.

Core Skills

Valve sizing, selection & troubleshooting, Advanced MS Excel, P&ID interpretation & instrumentation knowledge, Relationship building & persuasive communication, Team leadership & cross-functional collaboration, Analytical thinking and problem-solving, Flexibility, adaptability & emotional intelligence, Continuous learning mindset

Timeline

Sales Engineer

Flow-Matic Control (FMC)
01.2018 - Current

Instrumentation Engineering

King Mongkut's Institute of Technology Ladkrabang (KMITL)
01.2018 - Current
Wichuda BuranasereeSales Engineer - Instrumentation & Control Valves