Wichai Laocharoenpornkul

The company was listed on the Stock Exchange of Thailand in 2017 with a registered and paid-up capital of 322.5 million Baht. The company manufactures and commercializes processed sweet corn and other agricultural products under the brand 'KC' and customer brand to over 50 countries worldwide including manufacturing and distributing RTE/RTC products serving to the domestic market.

Roles & Responsibilities

• Managed high-performing teams to successfully execute corporate objectives and drive organizational success.
• Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
• Implementation and maintenance of effective internal controls & audit to safeguard assets, ensure compliance with laws, exporting standard and Stock market regulations, and promote operational efficiency
• Implemented comprehensive risk management strategies to mitigate potential threats and safeguard the company''s assets and interests.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Drove continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
• Established key strategic partnerships with industry leaders to enhance business development opportunities.
• Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
• Improved operational efficiency by redesigning internal processes and implementing cutting-edge technology solutions.
• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
• Initiated strategy to drive company growth and increase market share and profitability.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Directed research and development efforts in alignment with long-term strategic goals to maintain competitive advantage within the industry sector.

Key Achievement

• Sales growth 26%, GP growth 59%, NP growth 186% compare to year before
• Launch new big Investment of the new plant to support the Domestic market to be completed in 2024
• Expanding business to the US market
• Explore M&A opportunities

World-leading and number one vegetable seed company in Thailand, East-West Seed was ranked at number 28 out of 53 in FORTUNE's annual Change the World list of global companies that are doing well by doing good.

Roles and Responsibilities

• Developing and executing business strategies to achieve short and long-term goals.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Drive year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Develop and implement audit plans to assess the effectiveness of internal controls, risk management, and governance.

•. Maintaining positive and trust-based relations with business partners, shareholders, and authorities.

• Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
• Overseeing the company's business operations, financial

performance, investments, and ventures.

• Supervising, guiding, and delegating executives in their

duties

• Building and enhancing the company's public profile at

events, speaking engagements, etc.

Key achievement

• Lead the company to be the Number one vegetable seed company in Thailand
• The president of Asia Pacific Seed Association, the largest seed association in the world

• Elected by members in the Asia Pacific Region from 2020-2022
• APSA is the largest regional seed association in the world, represent the largest network of companies, associations and government bodies relating to seeds in the Asia Pacific region
• Aim of promoting quality seed production and marketing in the Asia and Pacific Region
• Host the Asian Seed Congress In Thailand in 2022 during my presidency term

Feed, Animal Care and Pharmaceutical Ingredients Business unit

• Formulated long-term strategic plans that drove sustained growth in revenue, profitability, and shareholder value.
• Recruiting new supplier/partner to strengthening

company business portfolio.

• Managed budgets and resources effectively to achieve financial goals and maximize profitability.
• Maximized revenue potential through diligent market analysis and identification of growth opportunities in emerging markets.
• Establish and manage long-term relationship with

stakeholder.

• Controlled resources and assets for BU activities to comply with industry standards and government regulations.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Optimized supply chain processes, reducing costs while maintaining quality standards.

An American multinational corporation manufacture and distributor in the Health Care, IVD (In Vitro Diagnostics) and FMCG in Thailand

• Develop strategic plan for optimized profit and productivity
• Develop, implement, and maintain budgetary and resource allocation
• Review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment, and implementing innovative changes
• Seek out opportunities for expansion and growth by

developing new business relationships

• Oversee day to day operations, assign weekly
• performance goals and ensure their completion, and
• Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.

Key achievement

• Developed and implemented strategies to promote business ethic and transparency in the operation
• Successfully recruiting bioMerieux to strengthening company IVD business portfolio.

A world leader in the field of Health care industry, specialize in the In Vitro Diagnostics IVD

• Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
• Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
• Developed strategic partnerships to expand product offerings and enter new markets.
• Develop and implement audit plans to assess the effectiveness of internal controls, risk management, and governance.
• Coached and mentored team members, fostering a culture of continuous learning and development.
• Ensured regulatory compliance by working closely with legal advisors and government agencies.
• Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.
• Increased market share by developing and implementing effective sales strategies.
• Verified appropriately priced products and services to secure competitive advantage and desired returns.
• Streamlined inventory management processes to optimize supply chain efficiency while minimizing costs.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.

Key achievement

• Being the very first IVD company to successfully launched Food Diagnostics to the Food industry market.
• Market Leader in the Microbiology IVD.

The IVD company focus on Hematology, Immunology and Anesthesia , Later acquired by bioMerieux

• Led the successful launch of new products in local markets, driving revenue growth and brand recognition.
• Established strong relationships with key industry players for business growth and expansion.
• Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
• Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
• Developed strategic partnerships to expand product offerings and enter new markets.
• Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.