Warunee Kritchookeat
Marketing Manager
Bang Khun Thian,10
Summary
Marketing Manager/Clinical marketing manager/ Product Manager. Strong healthcare services professional with a clinical background and medical device industry sales and marketing field with customer service focused. Experienced nurse anesthetist, ICU, Cardio and Emergency with a demonstrated history of working in the hospital & healthcare industry.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Marketing Manager (Head of Marketing)
Draeger (Thailand)
01.2024 - Current
- Team leader & management (4 team members)
- Strategies, driving leads and boosting sales performance.
- Developed and executed integrated marketing campaigns, brand plan, GTM strategy
- Aligning with brand strategy to boost market presence in Thailand and CML
- Liaised with external partners and stakeholders
- Building relationships to support marketing objectives.
- Managed and controlled marketing budgets, allocating resources efficiently to achieve strategic objectives and maximize returns.
- Internal (Direct) Sales & Distributor management.
Product Manager (Patient Monitor & IT Solutions)
Draeger (Medical) Thailand
01.2022 - 01.2024
- Product Lifecycle Management. (Product Launch, Go-to- Market strategies)
- Product Marketing Strategy Plan & Executions
- Product training and coaching to internal and distributors (direct sale team, Channel partner, etc.)
- Tailored messaging and branding across different markets. To accommodate regional variations and preferences.
- Organized and participated in trade shows, exhibitions, and other.
- Own events to promote products.
- Execution across multiple channels.
- Budget planning and monitoring for product management area.
- Build reference site and KOL circle
Clinical Marketing Manager
Fujifilm Thailand
01.2021 - 01.2022
- Focused in Radiology, Imaging Solutions (PACS) Healthcare IT and Endoscopy
- Plan forecast & monitoring marketing budget
- Participate in developing an integrated brand communication (with Marcom team local)
- Organize local and international Exhibition events
- Product training and coaching for sales and partners.
- Tailored marketing messages across multiple channels, ensuring
- Team Management (7 team member)
Cardiology and Emergency Nurse
Various hospitals
01.2021 - 01.2022
- Nursing care and treatment for cardiac and emergency patient
- Working in several hospital such as Ramathibodi, BNH hospital.
- 6 Years (e.g. Ramathibodi, Bumrungrad, BNH, Paolo Paholyothin etc.)
Business Development Manager and Product Specialist
Hillrom Thailand
01.2019 - 01.2021
- Responsible for PSS (Patient Support System) GBU; Hospital bed, Patient lift solutions
- Responsible for Sales and marketing, ensure excellence product delivery, analyze market trends
- Develop sales, price, and profitability strategies, recommend
- Distributor management, training, monitor and support
- Support local and regional customers (CML) and distributor for product
- Engage and build KOL and reference site for GBU
Product Manager
Philips Thailand
01.2018 - 01.2019
- Product management focused on clinical IT solutions, Patient Monitor, AED, Ventilator etc.
- Working with oversea team (support SEA and APAC field marketing team)
- Product marketing Plan and Strategies, support, and coordinate with regional marketing team.
- Drive marketing strategy with sales & Channel partner.
Clinical Application Specialist
Philips Thailand
01.2013 - 01.2018
- Presales and implementation Healthcare Solutions (CIS)
- Working with Sales & Marketing and Project team (Support local and SEA region)
- Liaise with KOL, support customer product knowledge, workflow application etc
- Responsible for product training for customers, sales and channel partners
- Responsible for Project implementation and configuration for CIS (clinical information system)
Nurse Anesthetist
Ramathibodi Hospital
01.2010 - 01.2013
- Working in operating theater in anesthesia team, perform anesthesia to patient in operating theater and assist doctor in complicated case
- Utilised a variety of anaesthetic agents and methods, tailoring approaches to patient needs and surgical requirements.
- Managed airways and respiratory status using advanced techniques, including intubation and ventilatory support.
- Monitored patients' responses to anesthetics and adjusted dosages as required for optimal sedation levels.
- Anesthesiology Department, Ramathibodi
Education
Master of Marketing Management -
CMMU Mahidol University
01.2020
CRNA : Certified Registered Nurse Anesthetist - undefined
Anesthesiologist Faculty, Ramathibodi hospital
01.2011
Bachelor of Nursing - Nursing
Mahidol University
01.2007
Skills
Healthcare Professional
Training & Expertise
- Clinical background, Healthcare Informatics, experienced, project management
- Sales & Marketing experience in Med tech industries.
- Powerful Presentation course 2020, Pronality Academy
- Manager training program for Team leader 2021 (Fujifilm)
- Leadership training program 2024 (Draeger)
- Safety for Management 2024 (Draeger)
Timeline
Marketing Manager (Head of Marketing)
Draeger (Thailand)
01.2024 - Current
Product Manager (Patient Monitor & IT Solutions)
Draeger (Medical) Thailand
01.2022 - 01.2024
Clinical Marketing Manager
Fujifilm Thailand
01.2021 - 01.2022
Cardiology and Emergency Nurse
Various hospitals
01.2021 - 01.2022
Business Development Manager and Product Specialist
Hillrom Thailand
01.2019 - 01.2021
Product Manager
Philips Thailand
01.2018 - 01.2019
Clinical Application Specialist
Philips Thailand
01.2013 - 01.2018
Nurse Anesthetist
Ramathibodi Hospital
01.2010 - 01.2013
CRNA : Certified Registered Nurse Anesthetist - undefined
Anesthesiologist Faculty, Ramathibodi hospital
Bachelor of Nursing - Nursing
Mahidol University
Master of Marketing Management -
CMMU Mahidol University