WARANYA RUANGRUNGRATANAKUL
Bangkok
Summary
Results-driven professional with a focus on brand management and strategic marketing, leveraging market and competitive analysis to support effective product launches. Established track record in customer relationship management and budget control, applying strategic decision-making for impactful outcomes. Skilled negotiator with strengths in team collaboration and management, committed to solving complex challenges.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Marketing manager (Oncology)
Fresenius kabi (Thailand) Ltd.
2018.09 - Current
- Oncology market analysis and assisted in developing strategy aligned with business objectives.
- Prioritize product backlog based on business value and customer impact.
- Analysed competitors' behaviors, keeping abreast of industry dynamics.
- Identified tender market opportunities to expand market share and facilitate annual organic growth.
- Sustainability oncology business by launching new products and new SKUs annually.
- Managed stock levels by collaborating with global production units to ensure supply continuity.
- Supported relationship-building with key opinion leaders (KOLs), authorities, and procurement committees.
- Conducted training sessions to enhance product knowledge and selling skills among team members.
- Coordinated efforts with teams across regulatory, quality assurance, supply chain, finance, and compliance departments.
Product Manager
B Braun
2017.06 - 2018.08
Responsible for Anesthesia portfolio (Propofol) and IV Accessories.
- Conducted competitor analysis to identify market opportunities.
- Increased brand visibility with implementation of innovative marketing campaigns.
- Fostered strong relationships with key opinion leaders and authorities to secure business.
- Collaborated with sales teams, improved product positioning in market.
- Delivered training sessions to sales teams, increased understanding of product features and benefits.
Education
Master of Business Administration -
Thammasat University
2014.08 - 2016.04
Bachelor of Pharmacy -
Chiang Mai University
2003.05 - 2008.02
Skills
- Brand management
- Strategic marketing
- Market analysis
- Competitive analysis
- Product launch execution
- Customer relationship management
- Financial planning
- Decision making
- Strategic thinking
- Negotiation
- Cross-functional Collaboration
- Team management
- Adaptive problem solving
Languages
English
Intermediate
Thai
Native
Accomplishments
- 2019 Premier Award - Top Product Manager (Ach 100.5%, Gr 9.4%)
- 2020 Premier Award - Top Product Manager (Ach 101.0%, Gr 5.6%)
- 2021 Premier Award - Top Product Manager (Ach 100.6%, Gr 9.3%)
- 2023 Prime Award - Top Product Manager (Ach 104.9%, Gr 9.8%)
- 2024 Prime Award - Top Product Manager (Ach 106.6%, Gr 11.7%)
Certification
- Strategic Sales Negotiation
- Business model canvas (BMC)
- Leadership in action
- Individual coaching level 1
- Talent Development Program
Timeline
Marketing manager (Oncology)
Fresenius kabi (Thailand) Ltd.
2018.09 - Current
Product Manager
B Braun
2017.06 - 2018.08
Master of Business Administration -
Thammasat University
2014.08 - 2016.04
Bachelor of Pharmacy -
Chiang Mai University
2003.05 - 2008.02