Wanwisa Thitathanakit

• Develop the product strategies and positioning
• Ensure the company's branding comes across in all media consistently
• Provide leadership in the design and production of all aspects of visual marketing needs
• Use market research tools both qualitative and quantitative to measure market demand and understanding of customer needs and competitive position
• Conduct market analysis to identify customer satisfaction, marketing mix, price elasticity, response to advertisement, sales promotions, and alternative channels and sales systems.
• Working with cross-functional teams (Innovation, R&D) on idea/concept initiation and agree on strategy
• Develop and implement launch plan jointly with cross functional team
• Launch new product and conduct post launch evaluation

• Responsibilities include development and management of the marketing plans and strategies
• Control and monitor budget for PR and trade promotion (Modern trade and Traditional Trade)
• Developing new initiative of POS materials, channel specific mechanics, and premiums if required for each type of activity
• Monitor and improve processes to ensuring alignment across the Sales and Marketing on field sales needs and marketing initiatives/ activities
• Coordinate with sales team, suppliers and other related functions about marketing activities
• Forecast goods production to suppliers which be related with sales forecasting by monthly and daily monitor inventory management
• Visit market and wholesaler to get feedback and update competitor’s promotion and activity to create strategies to fight back
• Reporting on monthly report, analyse data to get feedback of sales promotion and marketing activities
• Survey and do competitors analysis in market both Modern trade and traditional trade.

• Roll on, Cologne & Perfume, Hairstyling, Liquid Soap), nee Household (Baby Liquid Detergent, Baby Fabric softener, Baby bottle cleanser, Cotton & Baby Wipe)

• Define Product strategy and manage brands
• Develop the product strategies and positioning
• Ensure the company's branding comes across in all media consistently
• Provide leadership in the design and production of all aspects of visual marketing needs
• Use market research tools both qualitative and quantitative to measure market demand and understanding of customer needs and competitive position
• Conduct market analysis to identify customer satisfaction, marketing mix, price elasticity, response to advertisement, sales promotions, and alternative channels and sales systems
• New Product Development
• Guide New Product Development process
• Working with cross-functional teams (Innovation, R&D) on idea/concept initiation and agree on strategy
• Develop and implement launch plan jointly with cross functional team
• Launch new product and conduct post launch evaluation, Understanding of market trend and consumer needs / unmet needs , identify and fill product gaps and generate new idea that grow market share, improve customer experience and drive growth
• Lead and inspire team members to ensure that they are on track and deliver to company’s objects
• To set up and propose the Annual Marketing Plan and Budget both short term and long term plan and submits to CEO to approval
• To develop communication material (ATL including TVC, online campaign and BTL including Point of purchase, in-store visibility, on-ground event)
• To develop market research projects to further use in marketing plan
• Plan and execute all communications and media actions on all channels, including online and social media
• Control and monitor budget for PR and trade promotion (Modern trade and Traditional Trade)
• Work with advertising agency, digital marketing company to execute the campaign for achieving the marketing objective
• Work with R&D team (manufacturer) to develop new products and analyze products in Thailand market and Asian market
• Plan the launches of new products release and manage the cross-functional implementation of the plan
• Deliver the volume and profit commitments of each product as well as to ensure consistent cascading and information to relevant parties.

• Responsibilities include development and management of the marketing plans and strategies
• Control and monitor budget for PR and trade promotion (Modern trade and Traditional Trade)
• Developing new initiative of POS materials, channel specific mechanics, and premiums if required for each type of activity
• Monitor and improve processes to ensuring alignment across the Sales and Marketing on field sales needs and marketing initiatives/ activities
• Coordinate with sales team, suppliers and other related functions about marketing activities
• Forecast goods production to suppliers which be related with sales forecasting by monthly and daily monitor inventory management
• Visit market and wholesaler to get feedback and update competitor’s promotion and activity to create strategies to fight back
• Reporting on monthly report, analyse data to get feedback of sales promotion and marketing activities
• Survey and do competitors analysis in market both Modern trade and traditional trade.

• Provide analytical operating data support with accurate timely information to support management team
• Developing marketing materials such as leaflet translation, Map guide book for customers, Roll up, Marketing package and communication letter
• Mentored and leaded art direction for designers to do artwork
• Create Newsletter as marketing communication and do broadcasting
• Request Outline agreement(OA), Purchase requisition (PR), Purchase Order (PO)
• Coordinate with Commercial Purchasing team and supplier for procurement session
• Organize events and seminars which are related with Shell Card
• Monitor and analyse feedback of marketing projects
• Monitor retailers for marketing program such as “No match No refill” to ensure compliance with relevant regulation and policies
• Developing premium for customers
• Reporting on monthly report, analyse data to get feedback after marketing events
• Supporting the AMs in preparing materials for special meeting or events.

• Planning internal activities for staff such as team building, supervisor workshop, training program under global policy
• Internal activities arrangement included sourcing hotel and prepare content and entertainment program
• Responsible for activities announcement by internal website and email
• Analyse feedback of internal activities and finding method for improvement
• Supporting global convention which is Thailand branch as a host.