WANDEE WIJINTHANASARN
Nonthaburi
Summary
Experiences of Traditional Trade Marketing. Expert in leveraging marketing and business planning skills to drive sales growth and market share, successfully executing strategic promotions and developing partnerships. Demonstrated ability to analyze market trends and implement effective loyalty programs, enhancing brand exposure and achieving significant sales targets.
Overview
15
15
years of professional experience
Work History
Customer Management Manager
Mee Chai Mee Chok Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
Bangkok
01.2024 - Current
- Plan and implement according to strategic trade promotion to increase sales for ChokChai flagship stores and the ChokChai store network that partners with ThaiBev for sustainability.
- Co-planning and scheduling promotional activities for the ChokChai stores network with (Product Group: Spirit, Beer, Non-Alcoholic), Cash Van, Affiliates, Other Suppliers, etc.
- Manage marketing communication and follow up on the results of activities in ChokChai stores, as well as the monthly performance reports to the Product Group and all parties.
- Analyze information obtained from market surveys and competitors in the area, and analyze markets for sourcing new products to distribute in the ChokChai stores network.
- Explore, develop, and execute loyalty programs to retain customers, as well as increase sales and market share of product partners.
Asst. Customer Management Manager
Mee Chai Mee Chok Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
Bangkok
02.2023 - 12.2023
- Oversee all marketing campaigns for ChokChai flagship stores and the ChokChai store network that partners with ThaiBev for sustainability.
- Implement promotion and activities per strategy.
- Promote a business, product, and service.
- Ensure marketing campaigns can drive sales up, and reach the targets.
- Analyze data to evaluate the success of marketing efforts, and come up with new ideas to improve brand marketing and exposure.
- Represent the marketing team to cross-functional groups, including product management, sales, or sales support.
Assistant Business Analysis Manager
Cash Van Management&Mee Chai Mee Chok Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
Bangkok
11.2020 - 01.2023
- Finding and Researching new sales and marketing growth opportunities.
- Strategic business development planning and overseeing new marketing initiatives.
- Project Management, Execution, Monitoring, and Evaluation.
- Increasing the value of current customers, while attracting new ones.
- To implement, execute, analyze, and evaluate the effectiveness of the marketing plan and promotion program to meet targets.
Assistant Customer Management Manager
Cash Van Management Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
Bangkok
05.2018 - 10.2020
- To develop and manage a marketing plan with the product group (Beer and NAB) to achieve all business goals.
- To implement and execute the marketing plan and promotion program, and continuously review their effectiveness to meet the targets.
- Communicate and support the sales team on key trade activities and the new product launch to achieve the most efficacious results in sales activities.
- Analyze and evaluate sales activities to summarize the monthly report.
- Market visit to survey and analyze the market.
Channel Development Executive-TT
Nestle
Bangkok
11.2017 - 05.2018
- Align with the category team to issue and announce the monthly promotion, including the new product, to the traditional trade sales team.
- Coordinate between the category team and the traditional trade sales team to carry on the monthly promotion.
- Control the details of the customer contract, and recheck visibility to follow the conditions in the contract.
- Summarize the settlement claim for the customer on the cycle plan promotion.
- Keep records and update customer information, including contracts, in the database.
- Consolidate information and a summary for the report.
Marketing Activation Executive
ThaiNamthip Company Limited
Bangkok
08.2016 - 08.2017
- Support the Trade Marketing Manager in implementing the operational marketing elements and key business indicators, e.g. BPPC, Picture of Success, promotion program to the customer and store-level execution nationwide.
- Develop schematic POP materials to effectively meet the campaign objective and results for each channel. Support the sales team on key trade activities and the new product launch.
- Communicate the channel execution plan with the sales team while working closely with the sales team to achieve the most efficacious result in sales operations.
- Manage development, purchase, allocations, and delivery of POP/Premium to the market on time.
- Monitor and ensure that activities are implemented effectively and efficiently to meet the target.
- Summarize the competitor's activities and prepare a report for the Trade Marketing team.
Executive Assistant of AVP Sales
ThaiNamthip Company Limited
Bangkok
12.2009 - 07.2016
- Manage the time schedule and confirm appointments.
- Arranging the meeting and preparing the report for the meeting.
- Supporting general administrative jobs.
- Arranging hotel, flight, and transportation for a business trip.
- Doing the monthly expense report and reimbursement.
- Follow up on the progress of all functions, and provide updates on task assignments.
- To handle internal and external correspondences, as requested.
- Tracking DME and preparing the report.
- Coordinate between Sales and Marketing for Sales Promotions and Marketing Programs.
Education
Marketing Diploma
Grafton College Management of Science
London/ UK01-2008
Bachelor of Arts - English
Ramkhamheang University
Bangkok/ Thailand01-2000
Skills
- Marketing
- Documentation and reporting
- Business planning
- Partnership development
- Goal setting
Training
- Supervisor Development Program (SDP11)
- APSDM: Analytical Thinking and Decision Making
- Leading self and team effectiveness
- Assortment Management
Languages
English
Upper Intermediate (B2)
B2
Timeline
Customer Management Manager
Mee Chai Mee Chok Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
01.2024 - Current
Asst. Customer Management Manager
Mee Chai Mee Chok Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
02.2023 - 12.2023
Assistant Business Analysis Manager
Cash Van Management&Mee Chai Mee Chok Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
11.2020 - 01.2023
Assistant Customer Management Manager
Cash Van Management Co.,Ltd. is subsidiary of Thai Beverage Public Company Limited
05.2018 - 10.2020
Channel Development Executive-TT
Nestle
11.2017 - 05.2018
Marketing Activation Executive
ThaiNamthip Company Limited
08.2016 - 08.2017
Executive Assistant of AVP Sales
ThaiNamthip Company Limited
12.2009 - 07.2016
Marketing Diploma
Grafton College Management of Science
Bachelor of Arts - English
Ramkhamheang University
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