Wanchana Kaewwirun
Bangkhuntien
Summary
Dynamic and accomplished executive with almost 20 years of progressive leadership in sales, marketing, and commercial excellence across global pharmaceutical companies. Adept at steering large teams, crafting transformative go-to-market strategies, and delivering robust top-line growth. Recognized for leveraging analytics, innovative marketing, and cross-functional stakeholder engagement to outpace targets and elevate organizational capability. Proven expert in building high-performing commercial functions and fostering cultures of continuous improvement.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Development & Sales Force Effective Lead
AstraZeneca (Thailand) Ltd.
Bangkok, Thailand
05.2022 - Current
- Led cross-functional projects in business development and portfolio management, including successful divestment initiatives with measurable impact on P&L.
- Oversaw marketing analytics and CRM integration (Veeva), spearheading the development of real-time business intelligence dashboards and actionable insights for the commercial organization.
- Directed sales force strategy and execution, optimizing segmentation, targeting, and team structure across diverse therapeutic areas to accelerate market penetration and revenue growth.
- Designed and managed nationwide incentive schemes and performance health checks to drive accountability and high achievement, resulting in a sustained double-digit improvement in field productivity.
- Provided strategic mentorship to SFE analysts, developing future leadership pipeline within the sales and marketing division.
Sales Training, Launch & Marketing Excellence, and Business Development Manager
AstraZeneca (Thailand) Ltd.
07.2019 - 04.2022
- Drove launch KPIs and BSP processes.
- Led regional marketing excellence and capability building.
- Explored new business and divestment opportunities.
- Designed training frameworks aligned with 3E model.
- Top Performer Award (Blue Diamond) 2020.
Senior Learning Solution Manager
Takeda (Thailand) Ltd.
11.2015 - 06.2019
- Delivered leadership and sales training programs.
- Introduced coaching frameworks and enhanced company culture.
- Led competency mapping and talent development.
Senior Product Manager
Takeda (Thailand) Ltd.
03.2013 - 11.2015
- - Re-launched Controloc and Doribax.
- - Built strategies with cross-functional teams.
- - Engaged KOLs and developed sales materials.
Product Manager
Sanofi-aventis (Thailand) Ltd.
01.2010 - 02.2013
- - Launched Amaryl MSR and rebranded Tritace.
- - Developed new product business cases.
Medical Representative
Sanofi-aventis / Wyeth-ayearst
01.2006 - 12.2009
- - Achieved Sales Champion for 3 consecutive years.
- - Promoted Efexor XR in top hospitals.
Education
MBA - Marketing Major
NIDA - International Program
06.2009
B.Pharm - Pharmaceutical Sciences
Chiang Mai University
05.2006
Skills
- Sales & Marketing Strategy
- Sales Force Effectiveness
- Data Analytics & CRM
- Coaching & Training
- Business Development
- Strategic Leadership
- Learning Agility
Certification
- - Leadership Development, IOD (Since Jan 2021)
- - Gallup Strengths Coach (Since Jan 2021)
- - Investment Planner (IP), SET - ID: 104037
- - Pharmacy License - ID: 20467
Timeline
Business Development & Sales Force Effective Lead
AstraZeneca (Thailand) Ltd.
05.2022 - Current
Sales Training, Launch & Marketing Excellence, and Business Development Manager
AstraZeneca (Thailand) Ltd.
07.2019 - 04.2022
Senior Learning Solution Manager
Takeda (Thailand) Ltd.
11.2015 - 06.2019
Senior Product Manager
Takeda (Thailand) Ltd.
03.2013 - 11.2015
Product Manager
Sanofi-aventis (Thailand) Ltd.
01.2010 - 02.2013
Medical Representative
Sanofi-aventis / Wyeth-ayearst
01.2006 - 12.2009
B.Pharm - Pharmaceutical Sciences
Chiang Mai University
MBA - Marketing Major
NIDA - International Program