Wachirapron Nantasin
Marketing Leader
Bangkok
Summary
"Proficient in managing end-to-end e-commerce operations in the Japanese health&beauty and fashion industries. Successfully handled all processes single-handedly, achieving over 275% of monthly sales targets while effectively building brand identity and online presence."
Overview
7
7
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Marketing Leader
ADASTRIA (THAILAND) CO., LTD. (niko and ...)
09.2023 - 12.2024
- Propose sales campaigns to drive both in-store and online sales.
- Drive and monitor sales performance on Shopee.
- Plan and execute company e-commerce campaigns (Shopee).
- Responsible for sales, assortment, inventory, pricing and promotion on Shopee.
- Create content plan for all digital channels.
- Create content and write captions to promote products and company campaigns across all platforms (Facebook, Instagram, TikTok, X, Line).
- Collect and analyze content performance data from SNS promotions.
- Coordinate with agencies to execute campaigns.
- Source and coordinate with KOLs/Influencers for promoting in-store campaigns and promotions.
E-commerce Performance Marketing
CENTRAL & MATSUMOTO KIYOSHI COMPANY LIMITED
07.2022 - 08.2023
- Manage overview of e-commerce.
- Responsible for sales and marketing of e-commerce channels.
- Execute promotion campaigns and strategy on e-commerce platform.
- Drive e-commerce sales to reach targets, plan, track and, analyze daily sales to gain sales targets.
- Responsible for coordinating both internal and external the organization (KAM of SHOPEE, Buyer, Marketing, Operation, Graphic design, Accounting, Finance, Law etc.) to ensure the service quality of e-commerce.
- Handle all daily and monthly performance reports of sales and operation (sale report).
- Processing and tracking invoices, expense reports, and performing light accounting duties between the team and accounting team.
- Operate online store, including uploading product information, pricing, setting up a monthly promotion, contents, and campaign registration on the platform.
- Update the Marketing launching plan to the team.
- Manage official store in Marketplace including Portfolio management, store visibility, and online stock management with the team.
- Keep Up to date the trend and explore the e-commerce market and - Competitors in terms of price and marketing activities, including tracking and analyzing daily sales to adjust the promotion and drive the sales to hit the targets.
Japanese - Thai Checker, Japanese - Thai Translator
TJ PRANNARAI COMMUNICATION CO., LTD
06.2019 - Current
- A Freelancer with 5 years of experience (Japanese - Thai Translator)
Freelance Micro Influencer
BAAN DOY PUI
01.2018 - 01.2021
- Represent various brands, companies and organizations by sharing relevant content on twitter.
Education
Bachelor of Arts - Japanese
Thammasat University
Rangsit Campus 01.2016 - 01.2020
Exchange Student - Faculty of Letters
Chuo University
Tama Campus 09.2019 - 07.2020
Skills
- Fast Learning
- Presentation and Public Speaking
- Management skills of people and information
- Open-minded, absorbing different cultures
- Deadline management
- Customer service
- Information processing
- Product displays
- Adaptability and flexibility
- Teamwork and collaboration
- Ms Office: Word, Excel, Power Point
- Adobe Photoshop
- Adobe Illustrator
- Capcut
- Canva
- JLPT N2
Interests
Fiction Writing
Reading
Personal Information
Date of Birth: 11/13/97
Native Name
วชิราภรณ์ นันตาสิน
Timeline
Marketing Leader
ADASTRIA (THAILAND) CO., LTD. (niko and ...)
09.2023 - 12.2024
E-commerce Performance Marketing
CENTRAL & MATSUMOTO KIYOSHI COMPANY LIMITED
07.2022 - 08.2023
Exchange Student - Faculty of Letters
Chuo University
09.2019 - 07.2020
Japanese - Thai Checker, Japanese - Thai Translator
TJ PRANNARAI COMMUNICATION CO., LTD
06.2019 - Current
Freelance Micro Influencer
BAAN DOY PUI
01.2018 - 01.2021
Bachelor of Arts - Japanese
Thammasat University
01.2016 - 01.2020
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