Vorasit Turongsomboon
Edelman Thailand
Bangkok
1
Certification
18
years of professional experience
Experienced leader prepared for role of Managing Director. Proven track record in driving business growth and strategic planning. Strong focus on team collaboration and achieving results, adaptable to changing needs. Skilled in financial management, operational excellence, and stakeholder engagement, with reputation for reliability and effective leadership.
Work History
Managing Director (Vice President Level)
1 Year 5 Months- Business Development & Administer P&L for Thailand Business
- Strategic counseling for clients
- Collaborated with Edelman APAC and Global teams on strategic initiatives
- Developed career plans for Thailand team members
PR Lead, Thailand
5 Months- Manage overall PR strategy for Apple in Thailand
- Cultivated media and influencer relationships in Thai market to enhance brand visibility
- Localized global and regional initiatives in Thailand to increase relevance and engagement, fostering brand loyalty
- Manage agencies supporting PR activations in Thailand
Country Manager
4 Months- Established and managed agency structure in Thailand to enhance operational efficiency
- Oversaw P&L for Thai market, ensuring alignment with strategic goals
- Led strategic direction for clients’ projects, driving successful outcomes
- Represented organization as spokesperson in Thailand
Managing Director
1 Year 5 Months- Counseled CEO on corporate communications strategy for Publicis Groupe
- Contributed to strategic planning discussions among senior management team
- Provided guidance on internal communications initiatives
Head of Business Unit
4 Years 6 Months- P&L management for MSL Business Unit
- Managed client contracts with MSL, including key clients within Publicis Groupe
- Strategic lead for MSLGROUP PR team of 16 members to deliver strategic planning and implementation
- Facilitated regional MSL panel discussions across APAC to enhance collaboration.
- Resource & Talent management – including structuring the team to evolve with business needs
- Leadership team of Publicis Groupe – Positive attitude across team to MSL team
- Secured multiple business wins across diverse categories over several years
- Founding member of PRCA Thailand – the first PR association of the new age in Thailand
- Connected and partnered with Publicis Groupe across APAC, Europe, and US
Senior Brand Communications Manager, Thailand and ASEAN
6 Months- Led design and delivery of communications and PR projects for Beauty Care category across 6 markets (TH, VN, PH, ID, MY, SG), enhancing brand visibility and engagement.
- Developed and executed integrated communication strategies to enhance brand visibility and engagement.
- Led cross-functional teams to align messaging across multiple platforms, ensuring consistency and clarity.
- Crafted compelling content for digital marketing campaigns, driving audience interaction and brand loyalty.
Brand Communications Manager, ASEAN
2 Years 8 Months- Led project design and delivery of communications and PR strategies for Beauty Care category across 6 ASEAN markets (TH, VN, PH, ID, MY, SG)
- Developed and implemented comprehensive communication strategies to enhance brand visibility.
- Led cross-functional teams in executing marketing campaigns across multiple channels.
- Managed internal communications to foster employee engagement and organizational alignment.
Brand Communications Manager, Thailand
3 Years- Lead PR Pillar and be spokesperson to all media and press for all P&G brands in Thailand
- Excellence execution in PR and communications for all P&G brands in Thailand including Beauty Care (Olay, Pantene, Head & Shoulders, Gillette, Oral-B), and Fabric and Home Care (Downy, Ambi Pur)
- Managed relationships with key influencers to foster positive engagement with P&G brands
- Collaborated with multi-functional team including marketing, media, brand operation, and activation to align PR plans with overall marketing strategies
- Highlighted significant milestones in public relations efforts.
- Achievement:
- SK-II in Thailand grew exponentially becoming rank no. 3 from no. 8 in 2 years. PR pillar is one of the pillar which drive the growth. SK-II Thailand achieves No. 1 SOV consistently.
- SK-II in Thailand grew exponentially becoming rank no. 3 from no. 8 in 2 years. PR pillar is one of the pillar which drive the growth. SK-II Thailand achieve No. 1 SOV consistently.
- Influenced regional support for senior management in corporate communications projects related to P&G brands, including CSR and donations
Assistant Brand Manager, Olay ASEAN
2 Years 8 Months- Lead marketing project of Olay premium line, Regenerist & White Radiance, in ASEAN countries including Thailand, Indonesia, Malaysia, Singapore, and Vietnam
- Managed business plans to drive Olay portfolio growth in Thailand, Malaysia, and Singapore
- Highlighted key accomplishments
- Launch Olay’s best ever Whitening and Anti-aging product in Oct 2010. The launch was well-received by customers, consumers, and the press
- Re-launch Olay’s biggest whitening project in Fiscal Year 2008-2009. After the launch, Olay White Radiance has turned around from declining to +0.5 to +0.7 market shares across launched market
Education
Bachelor of Business Administration (BBA) - Accounting
- International Programme
- GPA: First Class Honours
MA Marketing Communications (with Merit) - Marketing Communications
- Bournemouth Media School
- International Student Scholarship, 2006 from University Committee
Skills
Integrated marketing strategy development
Influencer marketing strategy
Strategic Public Relations Planning – PR Idea
Messaging design
approaches
Execution & Project Management (Event Management
Media engagement activities etc)
Press & Speech writing
Public speaking
Moderator
and Master of Ceremony
Certification
- 2023 - PR Leader of The Year, PRCA Thailand Award
- 2020 - Co-founding member of PRCA Thailand
Academic Career
- 2012 – Present - Full time guest lecturer at Faculty of Commerce and Accountancy, Thammasart University. Course Detail: Marketing Management Degree: Master Degree course
- 2015 – Present - Full time guest lecturer at Faculty of Commerce and Accountancy, Thammasart University, Course Detail: Influencer Marketing Degree: BBA (international programme)
- 2018 – Present - Guest lecturer at Faculty of Commerce and Accountancy, Thammasart University
- Guest lecturer at Faculty of Commerce and Accountancy, Chulalongkorn University
- Guest lecturer at Faculty of Communications Arts, Chulalongkorn University
- Guest lecturer at Faculty of Management, CMMU
Timeline
Managing Director (Vice President Level)
Edelman Thailand
02.2025 - CurrentRead More
PR Lead, Thailand
Apple Thailand
08.2024 - 01.2025Read More
Country Manager
Mutant Communications Thailand
03.2024 - 07.2024Read More
Managing Director
MSLGROUP Thailand, A Publicis Groupe agency
07.2022 - 12.2023Read More
Head of Business Unit
MSLGROUP Thailand, A Publicis Groupe agency
12.2017 - 06.2022Read More
Senior Brand Communications Manager, Thailand and ASEAN
Procter & Gamble Trading (Thailand) Ltd.
05.2017 - 11.2017Read More
Brand Communications Manager, ASEAN
Procter & Gamble Trading (Thailand) Ltd.
11.2013 - 07.2016Read More
Brand Communications Manager, Thailand
Procter & Gamble Trading (Thailand) Ltd.
11.2010 - 11.2013Read More
Assistant Brand Manager, Olay ASEAN
Procter & Gamble Trading (Thailand) Ltd.
02.2008 - 10.2010Read More
Chulalongkorn University
Bachelor of Business Administration (BBA) from Accounting
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Bournemouth University
MA Marketing Communications (with Merit) from Marketing Communications
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