UTHAIWAN PREECHA
Bangkok
Summary
Regional Growth and Strategy Leader with 13+ years of experience driving revenue growth, business performance improvement, and strategic initiatives across Asia. Managed growth programs and investments exceeding USD 4.8M annually across 13 Asian markets.
Overview
1
1
Language
14
14
years of professional experience
Work History
Marketing Project Manager
HFM
06.2025 - Current
- Led regional business performance and growth initiatives across SEA, India, Japan, South Korea, Bangladesh, Sri Lanka and Pakistan. Managed USD 400K monthly investment.
Digital Marketing Manager
Relevant Audience
11.2021 - 01.2025
- Managed 35+ client accounts. ROAS improved from 2x to 5–6x, leads +60%, acquisition cost -40%.
Strategy & Performance Manager – Social
ADA Thailand
01.2019 - 01.2021
- Managed enterprise programs for Pruksa, Central Department Store and Citibank. Led team of 10–12 specialists and THB 5M–15M budgets.
AdWords Account Manager
Digital Monopoly
01.2016 - 01.2019
- Managed acquisition and optimization programs across multiple industries.
Trainer & Digital Marketing Consultant
ReadyPlanet
10.2012 - 01.2016
- Delivered training and consulting for digital transformation initiatives, enhancing client capabilities.
Education
Master's Degree - Business Information System
King Mongkut's University of Technology Thonburi (KMUTT)
Bachelor's Degree - Computer Engineering
Ramkhamhaeng University
Skills
Project scheduling
Budget management
Media planning
Product launches
Content strategy
Marketing analytics
CRM management
Process improvement
Accomplishments
- India Recovery: +30% registrations, +25% activations, +25% revenue
- Japan Growth: +15–20% registrations, +10–15% revenue growth
- SEA ROAS Improvement: 1.5x → 4.0x
KEY HIGHLIGHTS
USD 4.8M+ Annual Budget | 13 Markets Across Asia | ROAS 1.5x→4.0x | 90% Reporting Efficiency Gain | India Revenue Recovery +25% | Pruksa Reservations +25–30%
PORTFOLIO HIGHLIGHTS
- India Revenue Recovery: Recovered revenue after Google Ads suspension.
- Japan Market Growth: Built growth channels from launch stage.
- Regional Dashboard Transformation: Reduced reporting time by over 90%.
- SEA ROAS Improvement: Improved ROAS from 1.5x to 4.0x.
- Enterprise Client Impact: Pruksa +25–30% reservations, Central +30% brand lift.
Timeline
Marketing Project Manager
HFM
06.2025 - Current
Digital Marketing Manager
Relevant Audience
11.2021 - 01.2025
Strategy & Performance Manager – Social
ADA Thailand
01.2019 - 01.2021
AdWords Account Manager
Digital Monopoly
01.2016 - 01.2019
Trainer & Digital Marketing Consultant
ReadyPlanet
10.2012 - 01.2016
Bachelor's Degree - Computer Engineering
Ramkhamhaeng University
Master's Degree - Business Information System
King Mongkut's University of Technology Thonburi (KMUTT)