Usa Boonchalakulkosol
Cluster Director Of Sales And Marketing
Pathumthani
Summary
Results-driven Sales & Marketing Leader with a proven track record of over 20 years in driving revenue growth, leading high-performing teams, and establishing a strong market presence for international hotel brands. Recognized for expertise in strategic planning, market development, MICE, and maximizing profitability across leisure, corporate, and wholesale segments. Adept at identifying and capitalizing on emerging market trends to deliver exceptional customer experiences and exceed business objectives.
Overview
15
15
years of professional experience
1997
1997
years of post-secondary education
2
2
Languages
Work History
Various Roles
- Assistant Director of Sales – Alila Cha Am
- Assistant Director of Sales – Le Méridien Khao Lak Beach & Spa Resort
- Senior Sales Manager – Le Royal Méridien Phuket Yacht Club
- Senior Business Development Manager – Sheraton Krabi Beach Resort
- Assistant Sales Manager (MICE) – Amari Watergate Bangkok
Cluster Director of Sales & Marketing
Amari Pattaya & OZO North Pattaya
11.2021 - Current
- Led sales strategies for re-opening and revenue growth; set up entire Sales & Marketing team.
- Exceeded wholesale revenue budget by 74%, MICE by 58%, and Corporate FIT by 17%.
- Delivered THB 158.7M in total revenue (43% above budget).
Director of Sales & Marketing
Amari Watergate Bangkok
02.2019 - 03.2020
- Oversaw sales and marketing strategies across rooms, dining, and events.
- Achieved record-high revenue of THB 869M in the hotel's 25-year history.
Director of Sales & Marketing (Pre-Opening)
Holiday Inn Vana Nava Hua Hin
07.2017 - 11.2018
- Built Sales & Marketing team and implemented market strategies.
- Exceeded revenue target by 12%, delivering THB 241.8M.
Cluster Director of Sales & Marketing
Vana Nava Water Jungle & True Arena Hua Hin
11.2015 - 06.2017
- Developed integrated sales plans for waterpark and sports arena.
- Achieved over THB 500M in first-year revenue.
Director of Sales & Marketing
Holiday Inn Chiangmai
07.2010 - 01.2014
- Led sales operations for 526-room hotel.
- Increased RevPAR by 27% and ADR by 4%, setting new revenue records.
Education
Bachelor of Arts -
Bangkok University
High School - undefined
Suan Sunantha School
Skills
Sales & Marketing Strategy
Revenue Growth
Team Leadership
MICE
Wholesale
Corporate FIT
Event Management
Market Analysis
Budgeting & Forecasting
Brand Positioning
CRM
Digital Marketing
Rate & Distribution Management
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Problem-solving
Team management
Flexible and adaptable
Dependable and responsible
Supervision and leadership
Earlier Roles
- Assistant Director of Sales, Alila Cha Am
- Assistant Director of Sales, Le Méridien Khao Lak Beach & Spa Resort
- Senior Sales Manager, Le Royal Méridien Phuket Yacht Club
- Senior Business Development Manager, Sheraton Krabi Beach Resort
- Assistant Sales Manager (MICE), Amari Watergate Bangkok
Cooking, Baking, Traveling
Hobbies
- Cooking and Baking: Passionate about exploring Thai, Chinese, Japanese, Italian, and international cuisines, as well as crafting desserts like cakes and cookies.
- Scuba Diving: Enthusiast of underwater exploration, appreciating marine life and tranquil landscapes.
- Yoga: Beginner with a strong passion for cultivating mindfulness and physical well-being.
Timeline
Cluster Director of Sales & Marketing
Amari Pattaya & OZO North Pattaya
11.2021 - Current
Director of Sales & Marketing
Amari Watergate Bangkok
02.2019 - 03.2020
Director of Sales & Marketing (Pre-Opening)
Holiday Inn Vana Nava Hua Hin
07.2017 - 11.2018
Cluster Director of Sales & Marketing
Vana Nava Water Jungle & True Arena Hua Hin
11.2015 - 06.2017
Director of Sales & Marketing
Holiday Inn Chiangmai
07.2010 - 01.2014
Various Roles
High School - undefined
Suan Sunantha School
Bachelor of Arts -
Bangkok University