Microsoft Office Suite
Professional and accomplishments
Urassaya Junprueak
Head of Innovation Technology And Sales Officer
Bangkok City,Bangkok
Summary
Experienced technology and sales integration manager with over 10 years of driving business growth and fostering cross-market collaboration. Known for innovation and influence, with strong skills in understanding, adapting, and listening to clients and team members. Proven leader in initiatives that boost market share and operational efficiency. Expert in managing high-performing teams and delivering solid sales results. Committed to continuous improvement and learning.
Skilled in creating SoCs, SOP manuals, assigning KPIs, and managing inventory control and ordering cycles. Proficient in POS system management and resolving cash register issues. Strong background in team leadership, brand vision creation, and sales distribution strategies. Expert at attracting new clients, investors, and strategic partners. Demonstrated cooperation, dedication, and diligence to achieve sales goals and foster long-term client relationships.
Overview
14
14
10
10
Years of Professional Experiences
17
17
Certifications
33
33
Professional Skills
Work History
Chief Innovation Technology and Sales Officer
Cookies Asia Co. Ltd
06.2024 - Current
- Led the global integration of advanced technologies and strategic sales plans, achieving a 25% increase in market share within one year
- Implemented technology initiatives that improved sales processes, resulting in a 20% increase in revenue
- Developed a customer feedback system that improved customer satisfaction scores by 15%
- Launched a digital marketing campaign that increased online sales by 30%
- Created and implemented standard operating procedures (SOPs) to streamline operations and ensure compliance.
- Promoted innovation culture within the organization by organizing workshops, seminars, and training sessions for employees at all levels.
- Streamlined processes for increased efficiency through the implementation of automation tools and software solutions.
- Implemented agile project management methodologies, improving workflow efficiency and speed-to-market for new initiatives.
- Revolutionized company processes by implementing cutting-edge technology and strategies.
- Leveraged design thinking principles to solve complex problems while maintaining a customer-centric approach.
- Launched successful new product lines with thorough market research and analysis.
- Collaborated with marketing teams to develop targeted messaging that effectively communicated the value proposition of new products or services.
- Reduced costs by identifying inefficiencies and streamlining operations.
- Managed financial, operational and human resources to optimize business performance.
- Managed key accounts effectively, maintaining regular contact with top clients to ensure their ongoing satisfaction with products/services offered.
- Negotiated profitable deals with suppliers, ensuring the best possible pricing and product quality for clients.
- Mentored new sales representatives, sharing best practices and providing guidance on successful selling techniques.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Increased sales revenue by implementing strategic business development plans and fostering strong client relationships.
- Led cross-functional teams in the development and execution of marketing initiatives that resulted in increased brand awareness and customer engagement.
Chief Technology Officer
Cookies Asia Co. Ltd
01.2024 - 06.2024
- Managed the complete backend system of the company, ensuring seamless operations and integration
- Promoted from Head of Operations to CTO due to strong performance in sales management
- Integrated technology and sales management functions, boosting operational efficiency and profitability
- Executed a cybersecurity strategy, reducing security incidents by 40%
- Enhanced team productivity by 25% through effective leadership and management
- Assigned KPIs to team members and monitored their performance to ensure alignment with company goals.
Head of Operations
Cookies Asia Co. Ltd
07.2023 - 12.2023
- Played a key role in launching the company's first store in Asia, contributing to sales of THB 25 million within the first year
- Directed operations and logistics, optimizing supply chain processes and ensuring compliance with international standards
- Negotiated supplier contracts, reducing costs by 10%
- Implemented an inventory management system that decreased stock shortages by 20%
- Developed SoCs and SOPs to improve operational efficiency and compliance
- Oversaw inventory control to ensure efficient stock management.
- Developed comprehensive budgets and forecasts for retail operations, ensuring profitability targets were consistently met or exceeded.
- Oversaw daily store operations, maintaining high standards of cleanliness, organization, and overall appearance.
- Reduced employee turnover, providing consistent coaching and development opportunities for team members.
- Evaluated employee performance regularly, offering constructive feedback and tailored development plans to drive continuous improvement in results.
- Streamlined supply chain processes for faster merchandise delivery times, reducing out-of-stock instances and improving customer satisfaction levels.
- Optimized store layouts to provide a visually appealing shopping experience, maximizing customer engagement and sales opportunities.
- Spearheaded the expansion of retail operations into new markets, resulting in higher brand visibility and market share growth.
- Streamlined inventory management processes for improved efficiency and reduced stock discrepancies.
- Introduced innovative merchandising techniques to showcase products effectively, driving interest and sales among customers.
- Led hiring efforts for retail locations, assembling a team of highly skilled employees committed to delivering exceptional customer experiences.
- Boosted employee morale through the implementation of incentive programs designed to reward hard work and dedication.
- Enhanced customer satisfaction with focused staff training on customer service and product knowledge.
- Analyzed sales data to identify trends and adjust strategies accordingly, maximizing revenue potential across all stores.
- Coordinated special events at retail locations including product launches, promotional activities, seasonal celebrations which attracted new customers.
- Trained team members in successful strategies to meet operational and sales targets.
- Educated staff on strategies for handling difficult customers and challenging situations.
Operations Manager
Golden Triangle Health Co. Ltd
04.2022 - 07.2023
- Directed policy decision-making and HR initiatives, improving operational efficiency by 15%
- Led a team of 20, enforcing company policies and maintaining high operational standards
- Streamlined workflows, reducing process times by 18%
- Developed a training program that decreased employee onboarding time by 30%
- Predicted goals and developed strategies to enhance team and company performance
- Managed inventory control to optimize stock levels and reduce costs.
Training Consultant
HHSC Services & Consultation Co. Ltd
08.2021 - 04.2022
- Designed and deployed training programs aligned with corporate goals, achieving a 20% increase in employee performance
- Evaluated training outcomes to ensure effectiveness and continuous improvement
- Introduced a mentoring program that increased employee retention by 12%
- Developed online training modules, reducing training costs by 25%.
- Collaborated with management teams to identify training needs and develop targeted programs, streamlining organizational objectives.
- Introduced new tools and technologies into the training process, enhancing engagement levels among participants while expediting skill acquisition rates.
- Maintained up-to-date industry knowledge by attending conferences and workshops, sharing insights with clients through relevant course material adjustments.
- Tracked employee performance metrics pre-and post-training, demonstrating the effectiveness of implemented programs.
- Created comprehensive training manuals and job aids, enabling employees to reference materials for ongoing learning.
- Streamlined onboarding processes for new employees with comprehensive orientations and collaborative mentoring programs, expediting time-to-competence ratios.
- Established and maintained quality control standards.
- Analyzed and evaluated training effectiveness and program outcomes.
Sales & Marketing Manager
Elective Marketing Company Co. Ltd
05.2020 - 12.2021
- Crafted and implemented marketing plans, enhancing client relationships and increasing sales by 18%
- Conducted market research and tracked sales performance, driving strategic adjustments
- Launched a rebranding campaign that increased brand awareness by 25%
- Developed partnerships with stakeholders, resulting in a 15% increase in revenue.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
- Analyzed sales and marketing data for improved strategies.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
Team Leader
Elective Marketing Company Co. Ltd (Salesworks TH)
12.2021 - 08.2021
- Set team goals, tracked performance metrics, and resolved conflicts, leading to a 30% improvement in team productivity
- Coordinated team-building activities to foster collaboration and boost morale
- Implemented a performance incentive program that boosted sales by 20%
- Organized workshops that improved team skills and knowledge by 15%.
Business Development Manager
OYO Technology & Hospitality (Thailand) Ltd
01.2019 - 01.2020
- Executed business development strategies, securing contracts worth THB 33 million annually
- Negotiated commercial agreements with hotel owners, expanding the company's market presence
- Identified new market opportunities, increasing market share by 12%
- Developed a customer loyalty program, improving customer retention by 18%.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
Senior Area Owner
True Distribution & Sales Co. Ltd
01.2018 - 01.2019
- Analyzed customer data and led initiatives that grew market share by 10%, increasing regional sales
- Monitored competitors and provided insights to senior management
- Launched targeted marketing campaigns that increased regional sales by 15%
- Implemented feedback mechanisms, improving service quality by 10%.
Assistant Manager
McThai Co. Ltd
01.2016 - 01.2018
- Assisted in strategic initiatives, improving employee performance by 15% and customer satisfaction
- Evaluated employee performance and resolved customer complaints, maintaining high service standards
- Introduced a customer loyalty program, increasing repeat business by 20%
- Organized training sessions, reducing error rates by 10%
- Managed inventory control and ordering cycle to maintain optimal stock levels
- Led a team to resolve issues with POS systems and cash registers, enhancing operational efficiency.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Developed a high-performing team through effective recruitment, training, and mentoring initiatives.
- Facilitated staff meetings to communicate company updates, goals, and expectations while encouraging open dialogue among team members.
Education
Bachelor of Arts - French Language And Literature
Silpakorn University
Nakhon Pathom, Thailand 04.2012 - 04.2016
High School Diploma -
Rachinee Burana School
Nakhon Pathom, Thailand 05.2005 - 05.2012
Skills
Backend System Architecture and Management
undefinedCertification
Data Analytics: Foundations, National Association of State Boards of Accountancy (NASBA)
Professionalaccomplishments
Technology Integration Project: Led the integration of advanced sales software at Cookies Asia Co. Ltd, enhancing sales efficiency.
Training Program Development: Designed and implemented a training program at Golden Triangle Health Co. Ltd, boosting employee productivity.
Market Expansion: Expanded market share through strategic business development and partnerships at OYO Technology & Hospitality (Thailand) Ltd.
Opening in Asia: Orchestrated the first store opening in Asia for Cookies Asia Co. Ltd, achieving substantial initial sales.
Customer Feedback System: Developed and implemented a feedback system at Cookies Asia Co. Ltd, improving customer satisfaction.
Digital Marketing Campaign: Launched a digital marketing campaign at Cookies Asia Co. Ltd, increasing online sales.
Cybersecurity Strategy: Formulated and executed a cybersecurity strategy at Cookies Asia Co. Ltd, reducing security incidents.
Performance Incentive Program: Established a performance-based incentive program at Elective Marketing Company Co. Ltd, increasing sales.
Rebranding Campaign: Managed a rebranding campaign at Elective Marketing Company Co. Ltd, boosting brand awareness.
Customer Loyalty Program: Introduced a loyalty program at OYO Technology & Hospitality (Thailand) Ltd, enhancing customer retention.
POS System Management: Led a team at McThai Co. Ltd to resolve POS system issues, improving operational efficiency.
Cost Reduction Initiatives: Negotiated supplier contracts at Cookies Asia Co. Ltd, reducing operational costs.
Inventory Management System: Implemented an inventory system at Golden Triangle Health Co. Ltd, decreasing stock shortages.
Employee Onboarding Program: Developed an onboarding program at HHSC Services & Consultation Co. Ltd, reducing onboarding time.
Team Productivity Enhancement: Led initiatives at Elective Marketing Company Co. Ltd, increasing team productivity.
Sales Process Optimization: Streamlined sales processes at OYO Technology & Hospitality (Thailand) Ltd, improving conversion rates.
Operational Efficiency: Improved workflows at McThai Co. Ltd, reducing process times.
Software
Google Workspace
Adobe Creative Suite
Canva
Google Analytics
Microsoft Teams
Zoom
Notions
Languages
Thai
Native language
English
Upper intermediate
B2
French
Intermediate
B1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridRemoteOn-SiteImportant To Me
Team Building / Company RetreatsHealthcare benefitsCompany CultureCareer advancementPaid sick leave4-day work weekWork from home optionPersonal development programsStock Options / Equity / Profit SharingTimeline
Marketing and Sales Certification in Project Management Leadership Training Program, Cookies Asia Co. Ltd
12-2024
Data Analytics: Foundations, National Association of State Boards of Accountancy (NASBA)
08-2024
MySQL for Data Analysis | LinkedIn Learning
08-2024
21 Opportunities for Better Networking, The Project Management Institute, Inc.
08-2024
Agile Development Practices, The Project Management Institute, Inc.
08-2024
Chief Innovation Technology and Sales Officer
Cookies Asia Co. Ltd
06.2024 - Current
Cybersecurity and Risk Management, Cookies Asia Co. Ltd
01-2024
Chief Technology Officer
Cookies Asia Co. Ltd
01.2024 - 06.2024
Digital Marketing and Analytics, Cookies Asia Co. Ltd
10-2023
Head of Operations
Cookies Asia Co. Ltd
07.2023 - 12.2023
Advanced Sales Techniques Workshop, Advanced Leadership Training, Golden Triangle Health Co. Ltd
05-2022
Operations Manager
Golden Triangle Health Co. Ltd
04.2022 - 07.2023
Team Leader
Elective Marketing Company Co. Ltd (Salesworks TH)
12.2021 - 08.2021
Training Consultant
HHSC Services & Consultation Co. Ltd
08.2021 - 04.2022
Customer Relationship Management Certification, Elective Marketing Company Co. Ltd
06-2020
Sales & Marketing Manager
Elective Marketing Company Co. Ltd
05.2020 - 12.2021
Faculty of Liberal Arts LAEN 262: Listening and Speaking for Communication | MOOC
04-2020
Strategic Business Development, OYO Technology & Hospitality (Thailand)
08-2019
Business Development Manager
OYO Technology & Hospitality (Thailand) Ltd
01.2019 - 01.2020
Management, Restaurant Operations and Management Training, McThai Co. Ltd
02-2018
Leadership and Management Training, McThai Co. Ltd
02-2018
Senior Area Owner
True Distribution & Sales Co. Ltd
01.2018 - 01.2019
Business Management Training, McThai Co.Ltd
01-2017
Customer Service Excellence Training, McThai Co. Ltd
01-2017
Marketing and Sales Training, McThai Co. Ltd
12-2016
Human Resources Training, McThai Co. Ltd
11-2016
Assistant Manager
McThai Co. Ltd
01.2016 - 01.2018
Bachelor of Arts - French Language And Literature
Silpakorn University
04.2012 - 04.2016
High School Diploma -
Rachinee Burana School
05.2005 - 05.2012
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