TULAYA GULSAKSIRI
Ecommerce Business Manager
Bangkok
Summary
10 years of e-commerce business and account management. Developing and implementing comprehensive e-commerce strategies for sales growth, profitability, and market positioning.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Ecommerce Business Manager
Karcher Limited Thailand
01.2023 - Current
- Strategy and execution: Develop and implement comprehensive e-commerce strategies, including marketing and promotional campaigns, to increase online sales and profitability.
- Platform management: Manage and optimize online store and marketplace presence, including product listings, pricing, content, and promotional execution.
- Data analysis: Monitor key metrics like site traffic, conversion rates, and ROI; use data analytics (e.g., from Google Analytics) to identify growth opportunities and optimize performance.
- Collaboration: Work closely with other departments such as Marketing, Sales, and Logistics to ensure seamless customer experiences and alignment of e-commerce initiatives.
- Inventory and fulfillment: Coordinate with supply chain and logistics teams to ensure sufficient inventory and timely order fulfillment.
- Customer experience: Monitor customer satisfaction, resolve issues, and develop strategies for customer retention and loyalty.
- Market and trend analysis: Stay updated on e-commerce trends, competitive landscapes, and new acquisition channels to maintain a competitive edge.
Senior key account manager
Intrepid Ecommerce Services (Thailand) Co., Ltd.
02.2020 - 12.2022
- Grow account NMV and revenue.
- Build strong relationships with brand and platform counterparts.
- Deliver expert recommendations on the best strategy/promotions/growth levers for brands.
- Develop annual growth plans and activation calendars and campaign proposals.
- Manage x-functional team to drive brand performance (Content, Store mgmt, Operations and chat).
- Ensure all brand/store KPIs are met.
- Collaborate on onboarding and growth plans for new brands.
- Collaborate with management on NMV goals, planning and forecasting.
- Work together with Intrepid leadership to ensure account retention and growth.
- Coach and develop junior team members.
Key account manager
aCommerce Co., Ltd
12.2018 - 12.2019
- Manage overall account profitability via P&L management.
- Ensure all clients and channels are successfully on-boarded on time and deliver KPI on track.
- Manage to maximize GMV with day-to-day collaboration with clients and channels.
- Customer budget management and P&L execution, including reimbursement to deliver agreed GMV, take rate and profit.
- Ensuring optimal product presentation and visibility on online channels.
- Leading all initiatives across different services.
- Coordinating with internal cross-function and external parties.
- Establish and monitor progress against key performance indicators.
- Responsible for client relationship and retain client satisfaction.
- Ensure operational performance in all areas.
- Identifies and anticipates additional opportunities for enhancement, improvements, or new services with existing clients.
- Present analysis and recommendations to key stakeholders, both client-side and internally.
Travel retail account supervisor
The Swatch Group Trading (Thailand) Ltd.
04.2018 - 12.2018
- Perform regular monitoring and planning sales (Sell-in and sell-out) through responsible Travel retail accounts with close stock level management.
- Visit and monitor all POS under travel retail specifically King Power (Downtown, Airport).
- Work closely with the team to plan and prepare shop visuals, displays and POS materials in line with the Brand's requirement and launch calendar.
- Prepare weekly reports, monthly presentation (internal & external use) and update Travel retail POS situation to Brand Manager and HQ.
Key account manager
Central group online (LOOKSI.COM)
11.2016 - 04.2018
- Negotiate with key suppliers (Local and international) to get their brands live in the agreed timeline.
- Establish and maintain supplier relationships via outreach, pitching and attending meetings.
- Negotiate product assortment, timelines and business terms with suppliers profitably.
- Develop, communicate seasonal business strategies that meet or exceed financial goals.
- Organize the development of these campaigns internally.
Department Manager - Merchandise
Robinson Department Store
06.2014 - 10.2016
- Coordinating with suppliers in term of order planning, stock & sales performance and marketing issues.
- Coordinating with supplier and stories about receiving and products returning.
- Planning and implementing market of brand activities and promotions according to the strategic plans.
- Driving new product/Brand on Robinson shopping online to increase more sales channel for the customers.
Education
Bachelor of Art History - Faculty of Archaeology
Silpakorn University
07.2014
High School - Math - Arts
Mater Dei School
03.2010
EXTRA ACTIVITIES
2012-2014 Disney international collage program Florida, USA
Timeline
Ecommerce Business Manager
Karcher Limited Thailand
01.2023 - Current
Senior key account manager
Intrepid Ecommerce Services (Thailand) Co., Ltd.
02.2020 - 12.2022
Key account manager
aCommerce Co., Ltd
12.2018 - 12.2019
Travel retail account supervisor
The Swatch Group Trading (Thailand) Ltd.
04.2018 - 12.2018
Key account manager
Central group online (LOOKSI.COM)
11.2016 - 04.2018
Department Manager - Merchandise
Robinson Department Store
06.2014 - 10.2016
High School - Math - Arts
Mater Dei School
Bachelor of Art History - Faculty of Archaeology
Silpakorn University