Tivaporn Hanbunjerd

Commercial Excellence

• Accountable for conducting and utilizing market research, analytics and business intelligence in close alignment with the needs of the business unit such as Brand Equity study, Market landscape, Market potential, Omnichannel Engagement Effectiveness etc
• Provide insightful information to support brand strategies and tactics from prelaunch, launch and post launch.
• Working with data analytic to develop dashboard for real time performance tracking
• Gathering policy maker insights to develop value story of strategic brand to win and accelerate reimbursement.
• Oversight FTE calculation based on working hours vs number of customers in each priority group, coverage area and number of products under team responsible
• Perform execution effectiveness measurement such as key messages tracking, frequency of visit, share of voice and NPS
• Facilitate annual brand plan for commercial teams to develop customer centric brand strategies
• Provide marketing fundamental and marketing excellence training to product managers.

Customer Experience

• Collaborate with the commercial divisions to develop a customer experience roadmap and determine the necessary steps for achieving the goal
• To continuously improve the value to consumers, get feedback from them and monitor the impact of engagement and experience
• Segmenting, persona-building, and targeting customers based on pertinent customer profiling and digital engagement behaviors
• Utilize the CRM enterprise system's features, including as content, email automation, AI and machine learning, to create a personalized engagement
• Collaborate closely with a global team to create and implement a customer-centric framework that will improve the capabilities of both new and existing staff members

Medical Compliance (MAP LEAD)

• Improve satisfaction and patient adherence in patient support program by developing value added services
• Work closely with PV approvers to oversight market research and patient support program activities in Thailand and Myanmar to meet medical compliance requirement
• Support commercial teams when conducting market research survey to ensure medical compliance process
• Escalate of classification issues that cannot be solved by the PV Approvers
• Perform service provider selection ensuring the high quality of market research and patient support program services
• Perform regular service provider performance evaluation.

• Overall management of Thailand operation and budget control for all type of market research both customized and syndicated studies
• Patient Diary Study (Diabetic and Cardiovascular diseases)
• Detail follow up study
• Message recall study
• KOL profiling and KOL mapping
• Handle day-to-day monitoring and management of projects to ensure all objectives are exceed client expectation
• Direct involvement in new staff recruitment, training and developing the new and existing researcher and analyst to provide the best quality of work
• Develop research proposal to meet client requirement and promoting syndicated offerings
• Maintain customer relationships.

• Excellent in managing complex research projects
• Market opportunity analysis
• Market entry strategy and FDA approval process
• Reimbursement process and trend
• Healthcare Industry analysis
• Treatment landscape of many therapeutic areas
• Country policy maker engagement strategy
• Brand usage tracking study
• Competitor analysis
• New product/concept testing
• Pricing model
• Achieve high quality of market research to meet the objectives by performing the activities below
• Vendor evaluation and selection
• Determination of methodology, sample deign, questionnaire development
• Monitor data collection process, analysis and presentation of findings and recommendations.