Tip-Arpa Sapanon

• Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
• Established and cultivated solid business relationships with new or existing customers; focused on luxury segment.
• Managed property profile, implemented sales strategy, executed sales actions with leading luxury travel networks like VIRTOUSO Travel, Travelmade, Anantara Journey, Travel Beyond.
• Researched new campaigns and industry trends, adjusting objectives and communicating to sales team for future amendments to existing protocol.
• Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
• Established sales contact with wedding planner, wedding & honeymooner specialist tour & travel companies, in order to promote property wedding business.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.

AKARYN Hotel Group specializes in management of small luxury resorts in South-east Asia and is the owning and management company for Aleenta Hua Hin and Phuket resorts, akyra Manor Chiangmai, akyra Thonglor and akyra Sukhumvit 20

• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
• Worked closely with properties General Managers, Sales Directors, Revenue & Reservation teams to guide S&M strategy.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and rates plan.
• Negotiated and executed numerous leisure contracts with key Leisure partners from key GEO Source according to property & destination market trends
• Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results for overseas representative.
• Developed new recommendation rates strategy, rates structure and execution plan with Revenue Manager on all hotels.
• Recommended new business concept for Aleenta hotel brand as well as developed rates strategy , market strategy , Room & Spa packages FIT Structure
• Collaborated with internal marketing teams and property on new marketing photo-shooting and filming materials, for COVID 19- hotels status updated.

• Conducted market research to identify customer needs and preferences.
  Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Evaluated market data to develop and create business strategies and marketing plans.
• Created and implemented effective pre-opening business plan, room configurations, pricing strategy and recommended market mixed.
• Managed sales promotions and marketing strategies cultivated and maintained strategic alliances with industry key partners; local DMC, Wholesales, OTAs/Bedbanks, Airlines and National Tourism Boards.
• Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
• Recruited, interviewed and hired sales & marketing team. Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
• Managed production of Resort S&M Collaterals.
• Developed Property Sales SOP according to Radisson Blu Operation Standard Procedure.

• Held responsibilities also as Director of Sales, Marketing for Flagship deluxe hotel Centara Grand Beach Resort Samui, Centara Villa Samui, Centra Coconut Samui and newly opening hotel brand- COSI Chaweng.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.Forecasted sales and established processes to achieve sales objectives and related metrics.
• Formulated tactics and strategies to target new potential customers within prioritized markets. Defined unique sales strategy for each property, to capture more local groups and wedding to supplement business in off- peak times.
• Executed proven strategies to hit sales quota and help company achieve goals.
• Evaluated costs against expected market price points and set structures to achieve profit targets.

• Liaised with CHR Corporate S&M on pre-opening sales & marketing strategies for the resorts and developed marketing plan and budget
• Held responsibilities as DOSM for 3 properties in south Pattaya area and management with focus on markets
• Developed corporate segmentation and assist Corporate DOSM on business commercial accounts/ segment identifying and setting on strategy with action plan
• Implemented promotions and public relations plan to especially increase exposure in local and national markets
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation
• Generated Hotel ARR during first year of opening above THB 3,000 (higher 100% than current actual) and was in the Top-5 Ranking on TripAdviser for Centara Grand Phratamnak Pattaya
• While Centra by Centara Avenue had exceed the first year of opening budget 10% on revenue budget.

Previous Hanoi Horison Hotel, rebranded to Pullman Hanoi on November 2012, the first Pullman in Vietnam and Indochina.

• Worked closely with Accor South East Asia Corporate Office in Bangkok on re-branding process.
• Directed sales and marketing management staff in successful use and development of business plans and strategies. Restructured sales and b banquet sales for efficiency, accountability and productivity.
• Built relationships with customers and community to establish long-term business growth. Managed accounts to retain existing relationships and grow share of business.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Emphasized sales focus on capturing and maximizing corporate and local business (incentive groups, and FIT) during renovation period.
• Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.

• Works closely with Operations Team, Hotel Opening Team, General Managers and hotel Directors of Sales, Hotel Owners, to conduct business reviews and develop marketing and sales strategies and tactics which support revenue maximization, enhancement of brands.
• Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
• Worked closely by assist the brand team to ensure that the hotels and brands are well represented in collaterals, advertising, promotions and displays.
• Total 2 hotels rebranded and set-up on pre-opening sales and revenue planning of new hotels and to ensure that the plans are well executed
• Represent the hotels in Thailand at leading and potential travel trade events; ITB, ATF, WTM, ITB Asia and ATM, whish also generated many potential business leads to both existing and new properties.

The independent luxury resort perched on the seaside slopes amid tropical forests, over azure blue waters and a picturesque panorama of the Andaman Sea; Kamala bay, Phuket.

• Conducted market research to identify customer needs and preferenc.
• Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
• Built relationships with customers and community to establish long-term business growth.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets
• Established hotel pre-opening marketing plan including hotel rates agreement with local and overseas business partners, Luxury Tour Operators and other sales & marketing variance collaterals.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

• Established new sales pre-opening office in HCM City, and developed strategic sales plan and implemented pre-opening advertising and public relations plan
• Directed work of efficient administrative team maintaining accurate sales, inventory and reservation procedure documentation
• Developed business and marketing plan for start-up business
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets
• Emphasized sales focus on capturing and maximise FIT luxury Leisure and Corporate Travel
• Established sound relationships with inbound tour operators of Vietnam, major Wholesale and luxury tour operator in Asia, Europe, Oceania, North and Latin America
• Exceed first year ARR with $300, higher than budget 75%.

• Lead a sales team of 10 sales managers& executive, responsible on rooms & convention
• Directed work of efficient administrative team maintaining accurate sales, inventory and reservation documentation
• Increased performance of sales team with increased solicitation activity and more lenient business review parameters
• Restructured Rates strategy and established new structure according to new renovated rooms & types, for maximum revenue generation
• Established ambitious sales targets, managed deployment strategies and developed go-to- market plans to capitalize on every revenue opportunity
• Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.

Newly builded hotel, upper Midscale – City Hotel located in District 5 / Centre of Saigon’s China Town, 405 rooms, 5 F&B outlets with largest meeting & banquet facilities in Vietnam (3,000 Sq.M.)

• Identification of prospective customers, developing potential business both local & overseas
• Implemented of sale call programs and participated the trade shows, conventions and promotional events with the industry and customer organisations
• Developed Online/E-commerce Rates Strategy plan and executed contracts with Global partners like Expedia, RatesToGo/Orblitz, Gullivers Travel Associate, etc.

The Four-star resorts chain Hotel from Malaysia, operated 1 property in Phuket; Impiana Phuket Cabana Resort & Spa and Impiana Resort Samui.

• Conducted routine sales calls to solicit and book business. Closed lucrative sales deals using strong negotiation and persuasion skills
• Established and cultivated solid business relationships with new or existing customers. Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Managed accounts to retain existing relationships and grow share of business.
• Achieved sales goals and service targets by cultivating and securing new customer relationships