TIKAMPORN PINSUWAN
Assistant Trade Marketing Manager
Summary
Detail-oriented and performance-driven professional with solid experience in Trade Marketing, Sales Operations, and Customer Service within the FMCG industry. Proven expertise in trade promotion planning, sales data analysis, product master data management, and supporting field execution across Traditional Trade and Modern Trade channels. Adept at coordinating with cross-functional teams to deliver promotional effectiveness, optimize stock levels, manage trade margins, and enhance customer service operations. Known for ensuring accuracy, process efficiency, and strong execution focus in fast-paced commercial environments.
Overview
10
10
years of professional experience
Work History
Assistant Trade Marketing Manager
Srichand United Dispensary Co.,Ltd.
08.2022 - Current
- Analyzed sell-in and sell-out sales data across all trade channels (Modern Trade, Traditional Trade) to identify trends, gaps, and opportunities.
- Evaluated promotional activities including ROI and sales uplift, and monitored Profit & Loss (P&L) related to sales promotions to ensure profitability targets.
- Supported the Traditional Trade (TT) channel by analyzing sales data and implementing product and promotion strategies through sales tools.
- Managed and maintained product master data, including item setup, pricing, barcodes, dimensions, and promotional information in the sales tool system to support field sales and distributors.
- Prepared and provided sales tools and materials for the TT sales team, including sales kits, product knowledge documents, and trade promotion master data.
- Developed and proposed promotional programs specifically tailored for TT stores, ensuring alignment with retail pricing, store profitability, and company margin objectives.
- Monitored and managed stock levels at TT distribution centers to ensure product availability and reduce excess inventory.
- Tracked and controlled operational expenses of distribution centers (DCs) related to the TT channel.
- Collaborated closely with Sales, Category, and Brand teams to ensure alignment on trade programs and promotional mechanics.
- Developed dashboards, sales reports, and KPI trackers for management and cross-functional teams.
- Led meetings to review and manage discontinued SKUs, optimizing the product portfolio and shelf space.
- Participated in planning and executing seasonal campaigns, new product launches, and trade calendars
Customer Service Supervisor (Implant)
Suntory Beverage & Food (Thailand)
03.2019 - 08.2022
- Worked on-site at key retailer's office (1 day/week) to collaborate closely on demand planning and inventory management.
- Partnered with the retailer’s Supply Chain and Demand Planning teams to ensure accurate forecasting, product availability, and timely replenishment.
- Acted as the primary liaison between the brand and retail supply chain to maintain product flow and improve shelf availability.
- Led monthly KPI review meetings with internal and external stakeholders to track performance and identify areas for continuous improvement.
- Ensured the accuracy of product and pricing information in internal systems to support smooth ordering and promotional execution.
- Monitored stock levels and collaborated with internal teams to proactively prevent out-of-stock (OOS) situations.
- Coordinated with Trade Marketing, Sales, and Demand Planning teams to align business targets with operational execution.
- Analyzed sell-in and sell-out data and created regular reports for brand management to support decision-making.
- Oversaw purchase order (PO) tracking and order processing to ensure complete and timely deliveries to retailer distribution centers (DCs).
- Jointly developed bottom-up forecasts with the retailer for key festive and promotional events, aligning on volume, timing, and replenishment strategy to ensure high product availability during peak demand periods.
- Supported trade promotions and seasonal campaigns by coordinating demand and supply planning in advance.
- Built and maintained strong relationships with retailer partners to ensure long-term collaboration and customer satisfaction.
Customer Service Officer (Order Processing)
Beiersdorf (Thailand) Co., Ltd.
08.2016 - 02.2019
- Handled day-to-day order processing for assigned customers, ensuring timely and accurate deliveries.
- Maintained accurate customer and material master data in SAP/ERP systems to support seamless operations.
- Ensured pricing and promotional conditions were correctly set up in the system to support campaigns and prevent invoice errors.
- Coordinated with third-party logistics providers (3PLs) to arrange deliveries within committed lead times.
- Investigated undelivered orders and collaborated with related teams to resolve root causes and take corrective action.
- Handled customer complaints and claims professionally, following up until full resolution.
- Generated Customer Service Level (CSL) reports to monitor performance metrics and identify service gaps.
- Provided administrative support to managers and internal teams, including documentation, reports, and system updates
Foreign Remittance Officer
Bangkok Bank Public Company Limited
11.2015 - 07.2016
- Processed inward and outward international remittance transactions, including SWIFT and Telegraphic Transfers, in compliance with Bank of Thailand (BOT) and AML regulations.
- Handled foreign exchange services for customers, including buying and selling major currencies (USD, EUR, JPY, etc.) with accurate rate application.
- Provided Western Union money transfer services, including sending and receiving international funds, verifying recipient identity, and ensuring compliance with service provider guidelines.
- Assisted retail and corporate customers in completing remittance forms and supporting documents for overseas fund transfers and receipts.
- Monitored and applied daily exchange rates in transactions, provided accurate currency conversion, and updated customers with rate movements.
- Supported the branch’s sales and service activities by promoting remittance and FX services to walk-in customers.
Education
Bachelor of Arts - Program in English For International Communication
Rajamangala University of Technology Krungthep
Bangkok, Thailand 04.2001 -
High School Diploma -
Sainampeung School
Bangkok, Thailand 04.2001 -
Skills
Teamwork and collaboration
Microsoft Excel proficiency
Customer service
Problem-solving
Flexible and adaptable
Data analysis, Data cleaning
Timeline
Assistant Trade Marketing Manager
Srichand United Dispensary Co.,Ltd.
08.2022 - Current
Customer Service Supervisor (Implant)
Suntory Beverage & Food (Thailand)
03.2019 - 08.2022
Customer Service Officer (Order Processing)
Beiersdorf (Thailand) Co., Ltd.
08.2016 - 02.2019
Foreign Remittance Officer
Bangkok Bank Public Company Limited
11.2015 - 07.2016
Bachelor of Arts - Program in English For International Communication
Rajamangala University of Technology Krungthep
04.2001 -
High School Diploma -
Sainampeung School
04.2001 -
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