Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Thitirat Cheewong

Thitirat Cheewong

Head Of Digital Marketing
Bangkok

Summary

Highly motivated, well-rounded, and digital marketing professional with open-mindedness to all upcoming new things in the super dynamic world. With more than 20 years work experience which is crafted in both advertising agency and client side, fully equipped with a profoundly competitive mindset for modern day marketing and sales which will enable me to overcome any future challenge.

Results-driven business professional prepared for leadership roles in dynamic environments. Extensive background in managing cross-functional teams and executing growth strategies. Renowned for team collaboration and adaptability in achieving business objectives. Proficient in strategic planning, financial oversight, and team leadership.

Overview

23
23
years of professional experience
2018
2018
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Business Director

Freelance
09.2024 - Current
  • Clients: Gatorade, Ezerra, Aquafina, Big C Supercenter
  • Create new business with brands and agencies to generate sales
  • Prospecting, securing meetings and closing advertising campaign deals to achieve revenue target
  • Deliverer a high level of service to clients to both maintain and extend the relationships.

Sales Director

Thoughtful (Thailand) Co., Ltd
01.2023 - 08.2024
  • Company Overview: Influencer Marketing Agency
  • Client: Big C, K-Bank, Carabao, Chevron, Gatorade, Mont Clair, Dutchmill
  • Manage relationship with brands and agencies to generate sales
  • Prospecting, securing meetings and closing advertising campaign deals to achieve revenue target
  • Deliverer a high level of service to clients to both maintain and extend the relationships.
  • Manage all aspects of advertising campaign, project planning, launch execution, optimization, and update management on progress.

Account Director

Cheil (Thailand) Co., Ltd
01.2021 - 08.2022
  • Company Overview: Advertising Agency
  • Client: Samsung
  • Act as the point of contact for clients management matters
  • Delivered a high level of service to clients to both maintain and extend the relationships.
  • Developed and managed digital communications strategies, media plans and budgets.
  • Oversee and supervise the work of team members, offering constructive feedback on their work performance.

Digital Account Director

Dai Ichi Kikaku Co., Ltd
04.2019 - 10.2020
  • Company Overview: Advertising Agency
  • Clients: Tri Petch Isuzu (Thailand, Laos, Cambodia), Isuzu Motors International Operations, Mitsubishi Electrics, Shiseido, KFC, Bridgestone, Citizen etc.
  • Act as the point of contact for clients for digital management matters
  • Delivered a high level of service to clients to both maintain and extend the relationships.
  • Developed and managed digital communications strategies, media plans and budgets.
  • Oversee and supervise the work of team members, offering constructive feedback on their work performance.

Global Digital Marketing Manager

SI-UK Thailand Co., Ltd
01.2018 - 03.2019
  • Company Overview: Education Consultant
  • Developed and managed global digital marketing strategies, plans and budgets.
  • Deliver digital KPIs with clear measurement and regular tracking for continuous improvement.
  • Oversee own media e.g. website, Facebook, Line@, Instagram, Twitter, Youtube etc as well as paid media.
  • Oversee and supervise the work of team members, offering constructive feedback on their work performance.

Digital Platform Manager

DKSH (Thailand) Co., Ltd
07.2016 - 12.2017
  • Company Overview: Trading & Distribution
  • Lead roll out new company B2B E-Commerce platform for DKSH Thailand.
  • Established milestones for projects and ensured that all team members were well-prepared so that deadlines were met.
  • Managed and oversaw troubleshooting of technical issues to solve problems within a reasonable time frame.
  • Provided continued maintenance and development of bug fixes and patch sets for existing web applications.

Digital Marketing Manager

Philips Electronics (Thailand) Co., Ltd
08.2011 - 06.2016
  • Company Overview: Healthcare, Lighting, Electronics home appliance, personal care etc.
  • Working as a key part of the ASEAN Pacific Brand, Communications and Digital function, integrate digital in marketing, sales and communication planning, driving lead generation and overall digital effectiveness.
  • Perform strategic analysis of Philips business environment including customer needs, competitive realities to identify unique market opportunities, and internal capabilities and structure; effectively guide Philips down successful paths in response to changes in the competitive landscape or industry trends.
  • Responsible for driving digital integration across Philips businesses as well as at the Brand level. Proactively connect, partner and build relationships with commercial, marketing and functional teams.
  • Lead execution against global and regional plans, programs and campaigns. Managing local and regional stakeholders, working with global teams and agencies.

Senior Online Media Specialist

Siam Commercial Bank PCL.
01.2011 - 08.2011
  • Company Overview: Financial
  • Planned and launched innovative, creative and effective communications campaigns.
  • Oversaw and adhere to the communications department budget.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Developed and implemented campaigns for social media, online advertising, search engines etc.

Project Manager

Born Distinction Co., Ltd
11.2004 - 12.2010
  • Company Overview: Digital consulting
  • Delivered a high level of service to clients to both maintain and extend the relationships.
  • Developed and managed communications strategies, plans and budgets.
  • Directed planning, budgeting, vendor selection and quality assurance efforts.
  • Supervised the work of team members, offering constructive feedback on their work performance.

Account Executive

Dentsu Plus Co., Ltd
05.2002 - 10.2004
  • Company Overview: Advertising agency
  • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.

Education

Certificate - Corporate Strategy

University of London

Certificate - Marketing Analytics

University of Virginia

Certificate - Social Media & Digital Media Analytics

Purdue University

Bachelor of Art - Major in French, Minor in Art History

Silpakorn University

Skills

  • Sales/ client service
  • Digital marketing strategy
  • Brand management
  • Marketing analytics
  • Social media strategy
  • Online media planning
  • Influencer marketing
  • Digital & social media analytics

Certification

Accenture Digital Skills: Digital Marketing Certificate

Accomplishments

  • Best in Social Media Award 2011 (Global Finance Magazine) - Siam Commercial Bank
  • Best Brand Campaign 2013 (PRWeek Asia) - Philips Electronics
  • Best use of Co-Creation / Crowd-Sourcing 2013 (Marketing Interactive Asia) - Philips Electronics
  • Best campaign 2013 (NTCC) - Philips Electronics

Timeline

Business Director

Freelance
09.2024 - Current

Sales Director

Thoughtful (Thailand) Co., Ltd
01.2023 - 08.2024

Account Director

Cheil (Thailand) Co., Ltd
01.2021 - 08.2022

Digital Account Director

Dai Ichi Kikaku Co., Ltd
04.2019 - 10.2020

Global Digital Marketing Manager

SI-UK Thailand Co., Ltd
01.2018 - 03.2019

Digital Platform Manager

DKSH (Thailand) Co., Ltd
07.2016 - 12.2017

Digital Marketing Manager

Philips Electronics (Thailand) Co., Ltd
08.2011 - 06.2016

Senior Online Media Specialist

Siam Commercial Bank PCL.
01.2011 - 08.2011

Project Manager

Born Distinction Co., Ltd
11.2004 - 12.2010

Account Executive

Dentsu Plus Co., Ltd
05.2002 - 10.2004

Certificate - Marketing Analytics

University of Virginia

Certificate - Social Media & Digital Media Analytics

Purdue University

Bachelor of Art - Major in French, Minor in Art History

Silpakorn University

Certificate - Corporate Strategy

University of London
Thitirat CheewongHead Of Digital Marketing