Thitirat Cheewong
Head Of Digital Marketing
Bangkok
Summary
Highly motivated, well-rounded, and digital marketing professional with open-mindedness to all upcoming new things in the super dynamic world. With more than 20 years work experience which is crafted in both advertising agency and client side, fully equipped with a profoundly competitive mindset for modern day marketing and sales which will enable me to overcome any future challenge.
Results-driven business professional prepared for leadership roles in dynamic environments. Extensive background in managing cross-functional teams and executing growth strategies. Renowned for team collaboration and adaptability in achieving business objectives. Proficient in strategic planning, financial oversight, and team leadership.
Overview
23
23
years of professional experience
2018
2018
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Business Director
Freelance
09.2024 - Current
- Clients: Gatorade, Ezerra, Aquafina, Big C Supercenter
- Create new business with brands and agencies to generate sales
- Prospecting, securing meetings and closing advertising campaign deals to achieve revenue target
- Deliverer a high level of service to clients to both maintain and extend the relationships.
Sales Director
Thoughtful (Thailand) Co., Ltd
01.2023 - 08.2024
- Company Overview: Influencer Marketing Agency
- Client: Big C, K-Bank, Carabao, Chevron, Gatorade, Mont Clair, Dutchmill
- Manage relationship with brands and agencies to generate sales
- Prospecting, securing meetings and closing advertising campaign deals to achieve revenue target
- Deliverer a high level of service to clients to both maintain and extend the relationships.
- Manage all aspects of advertising campaign, project planning, launch execution, optimization, and update management on progress.
Account Director
Cheil (Thailand) Co., Ltd
01.2021 - 08.2022
- Company Overview: Advertising Agency
- Client: Samsung
- Act as the point of contact for clients management matters
- Delivered a high level of service to clients to both maintain and extend the relationships.
- Developed and managed digital communications strategies, media plans and budgets.
- Oversee and supervise the work of team members, offering constructive feedback on their work performance.
Digital Account Director
Dai Ichi Kikaku Co., Ltd
04.2019 - 10.2020
- Company Overview: Advertising Agency
- Clients: Tri Petch Isuzu (Thailand, Laos, Cambodia), Isuzu Motors International Operations, Mitsubishi Electrics, Shiseido, KFC, Bridgestone, Citizen etc.
- Act as the point of contact for clients for digital management matters
- Delivered a high level of service to clients to both maintain and extend the relationships.
- Developed and managed digital communications strategies, media plans and budgets.
- Oversee and supervise the work of team members, offering constructive feedback on their work performance.
Global Digital Marketing Manager
SI-UK Thailand Co., Ltd
01.2018 - 03.2019
- Company Overview: Education Consultant
- Developed and managed global digital marketing strategies, plans and budgets.
- Deliver digital KPIs with clear measurement and regular tracking for continuous improvement.
- Oversee own media e.g. website, Facebook, Line@, Instagram, Twitter, Youtube etc as well as paid media.
- Oversee and supervise the work of team members, offering constructive feedback on their work performance.
Digital Platform Manager
DKSH (Thailand) Co., Ltd
07.2016 - 12.2017
- Company Overview: Trading & Distribution
- Lead roll out new company B2B E-Commerce platform for DKSH Thailand.
- Established milestones for projects and ensured that all team members were well-prepared so that deadlines were met.
- Managed and oversaw troubleshooting of technical issues to solve problems within a reasonable time frame.
- Provided continued maintenance and development of bug fixes and patch sets for existing web applications.
Digital Marketing Manager
Philips Electronics (Thailand) Co., Ltd
08.2011 - 06.2016
- Company Overview: Healthcare, Lighting, Electronics home appliance, personal care etc.
- Working as a key part of the ASEAN Pacific Brand, Communications and Digital function, integrate digital in marketing, sales and communication planning, driving lead generation and overall digital effectiveness.
- Perform strategic analysis of Philips business environment including customer needs, competitive realities to identify unique market opportunities, and internal capabilities and structure; effectively guide Philips down successful paths in response to changes in the competitive landscape or industry trends.
- Responsible for driving digital integration across Philips businesses as well as at the Brand level. Proactively connect, partner and build relationships with commercial, marketing and functional teams.
- Lead execution against global and regional plans, programs and campaigns. Managing local and regional stakeholders, working with global teams and agencies.
Senior Online Media Specialist
Siam Commercial Bank PCL.
01.2011 - 08.2011
- Company Overview: Financial
- Planned and launched innovative, creative and effective communications campaigns.
- Oversaw and adhere to the communications department budget.
- Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Developed and implemented campaigns for social media, online advertising, search engines etc.
Project Manager
Born Distinction Co., Ltd
11.2004 - 12.2010
- Company Overview: Digital consulting
- Delivered a high level of service to clients to both maintain and extend the relationships.
- Developed and managed communications strategies, plans and budgets.
- Directed planning, budgeting, vendor selection and quality assurance efforts.
- Supervised the work of team members, offering constructive feedback on their work performance.
Account Executive
Dentsu Plus Co., Ltd
05.2002 - 10.2004
- Company Overview: Advertising agency
- Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
Education
Certificate - Corporate Strategy
University of London
Certificate - Marketing Analytics
University of Virginia
Certificate - Social Media & Digital Media Analytics
Purdue University
Bachelor of Art - Major in French, Minor in Art History
Silpakorn University
Skills
- Sales/ client service
- Digital marketing strategy
- Brand management
- Marketing analytics
- Social media strategy
- Online media planning
- Influencer marketing
- Digital & social media analytics
Certification
Accenture Digital Skills: Digital Marketing Certificate
Accomplishments
- Best in Social Media Award 2011 (Global Finance Magazine) - Siam Commercial Bank
- Best Brand Campaign 2013 (PRWeek Asia) - Philips Electronics
- Best use of Co-Creation / Crowd-Sourcing 2013 (Marketing Interactive Asia) - Philips Electronics
- Best campaign 2013 (NTCC) - Philips Electronics
Timeline
Business Director
Freelance
09.2024 - Current
Sales Director
Thoughtful (Thailand) Co., Ltd
01.2023 - 08.2024
Account Director
Cheil (Thailand) Co., Ltd
01.2021 - 08.2022
Digital Account Director
Dai Ichi Kikaku Co., Ltd
04.2019 - 10.2020
Global Digital Marketing Manager
SI-UK Thailand Co., Ltd
01.2018 - 03.2019
Digital Platform Manager
DKSH (Thailand) Co., Ltd
07.2016 - 12.2017
Digital Marketing Manager
Philips Electronics (Thailand) Co., Ltd
08.2011 - 06.2016
Senior Online Media Specialist
Siam Commercial Bank PCL.
01.2011 - 08.2011
Project Manager
Born Distinction Co., Ltd
11.2004 - 12.2010
Account Executive
Dentsu Plus Co., Ltd
05.2002 - 10.2004
Certificate - Marketing Analytics
University of Virginia
Certificate - Social Media & Digital Media Analytics
Purdue University
Bachelor of Art - Major in French, Minor in Art History
Silpakorn University
Certificate - Corporate Strategy
University of London
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