Suraj Boon Pluegboonyachai

• Monitored office workflow and administrative processes to keep operations running smoothly.
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
• Prepare and manage P&L and financial modeling to meet shareholders expectations
• Be the face of the company in finding new investors
• Create media plans to increase brand awareness
• Head up initiative to get proper licenses from Bank of Thailand and other regulatory bodies
• Build partnerships with banks and other strategic companies

• Managed budget implementations, employee reviews, training, schedules and contract negotiations.
• Prepare and manage P&L
• Oversea the sourcing and selection of core lending systems as well as the supporting systems
• Manage media and communication plans
• Heads the initiative to apply for Personal Loan and Nano Finance licenses
• Develop new lending products
• Report to Board, CEO and MD
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.

• Plan and execute business strategies to be in line with other group companies of Flash Group
• Lead merger and acquisitions of company for short and long term business expansion
• Created the company from registering the companies to hiring staff of Flash Money
• Develop standard operating procedures, company policies and organization
• Plan, develop and execute new financial products
• Lead in the acquiring of E-Money and Personal Loan licenses from Bank of Thailand
• Created business plans with financials projections
• Created partnerships and collaborations with third parties to accelerate the growth of the group companies
• Oversee IT systems and development of software and applications to meet with business plans

• Handled planning of business strategies for growth of company
• Build business partnership and relationship relevant to the growth of the company
• Find new revenue channels to diversify from core business

• In charge of merchant acquisition for online and offline merchant network
• Acquired over 3,500 merchants for QR payment increasing by >500 merchants/month
• Developed marketing campaign and promotion to increase registration, usage, and awareness
• Gradually grow usage from 250K transactions to 1.5M month on month
• Work with internal business units to create new services
• Build strategic partnerships with external partners to boost company strength for long term growth
• Closed deals with strategic partnerships with Major Group and McThai among others
• Deal with government regulators to comply with local regulations and laws
• Control budget and spending to effectively increase ROI.

• Head of Business Development: Find new ways to improve channels, services, and products leading to improvements for the company and increase revenue potential
• Communicate with IT to properly meet the needs of Marketing when developing new channels, service, and products
• Involved in setting up an Asset-Backed Security (ASB) through Special Purpose Vehicle (SPV)
• Launched of: AEON Rabbit Member Card, a cooperation between BTS Group and AEON Thana Sinsap generating new sales volume of 80M-100M THB/month, AEON MGEN VISA Card, a cooperation between Major Group and AEON Thana Sinsap generating sales of 50M/month and new ID ratio of more than 30%
• Increased cashing channels @ other bank's ATM with incremental sales of 100M THB/month
• Directly involved with the negotiation and implementation of AEON BIG C cards issuing over 10,000 cards within the first 20 days of commercial launch
• Plan for expansion of EDC, Payment Gateway and mPOS exceeding sales target by 100% in the first year of taking responsibility
• Control operation costs of EDC, Payment Gateway and mPOS
• Streamlined process for merchant acquisition doubling new merchants within the first year of implementation
• Make strategic improvements and planning for mPOS
• Ensure proper availability of EDC, Payment Gateway and mPOS network
• Remove vendors of EDC and mPOS devices and network for failure to meet the proper level of service
• Improve customer loyalty through offering of discount and privileges for cardholders
• Control budget and cost of Loyalty Program -Build relationship with suppliers, vendors and Brand partners
• Planned and executed of digital platform, including Web application, Mobile App, Payment Gateway, and digital marketing

• Perform research into the Thai market regarding mobile advertising environment to further reinforce business strategies in the region
• Develop business relationships with major TELCO in Thailand along with major Brands, Media and Advertising Agencies to enhance business partnerships
• Work with product development team to add capabilities into products
• Researched and managed policies regarding laws and regulations of Thailand to meet with business compliance rules.

• Mobile Content Network is a mobile content search provider with strong relationship with Thailand’s mobile operators (AIS, DTAC, True Move) and Japan (KDDI)
• Strategic, project, and execution planning of all products and services
• Build relationships with partners and clients to provide growth and continuity for the mobile contents
• Research and develop new products to meet growing business objectives including mobile applications/games, online/mobile payment platform, mobile search platform, ads network platform, affiliate network/program, digital marketing and direct response marketing
• Communicate new products to other business units and partners

Assigned to multiple subsidiary companies to develop and increase revenue and productivity. The following lists the subsidiaries and duties:

• INN News is the leader in SMS news broadcast by bringing the first to bring latest news around Thailand to their subscribers
• Increased UID and page views of sites improving web ranking from bottom tier to top 10
• Create new business, explore new revenue channel, and increased user base of INN News website
• Oversee redesign and development of website, mobile site, iOS App, and Android App
• Guided directions for an updated IT infrastructure to support mobile apps and other digital content
• Increased Page Views by 300% two months after successfully implemented changes

• Control daily business activities
• Strategic business planning and business development
• Prepare yearly budget plan, business forecast, and financial/revenue projection
• Project management and product development of E-learning content, web and mobile services
• Oversee Systems and Application & Content Production and Management
• Directly report to Managing Director on all aspects of the company

• Gameindy is an online game publisher that is the first to publish an MMORPG that has been developed by an all Thai developer
• Improved sales performance by 3x within the first year from monthly of 800K THB to >2.4M THB
• Steer company’s long-term plans and oversee all spending within the company
• Engaged in rebranding by sponsoring gaming events and advertorial in local gaming industry
• Approve business plans and activities ensuring steady growth and profit

• Provided pre-sales and technical-sales consultation to clients
• Managed day-to-day activities for business development issues within Thailand
• Initiate projects, proposal and solutions to various operators regarding their network infrastructure to meet the demanding and rapid technological advancement in the telecom, especially the mobile telephony sector
• Maintain business relationships with clients throughout Asia Pacific region with strong emphasis on Thailand market
• Prepare, research and analyze market potential in Asia Pacific with emphasis on Thailand market
• Prepared and presented technical and pre-sales materials to partners and customers
• Assisted technical team in responding to RFI/RFP

• Managed SMS-to-TV project for the only cable TV provider in Thailand (UBC)
• Functions included planning and producing the show with SMS application integrated into the TV show
• Collected SMS data and analyzed the data to create a report for UBC
• Shows included National Geographic Channel, UBC Channels, and Channel [V]
• Procured MOU and Letters of Intent with overseas companies as part of our Content Business
• Contents included JAVA Games, ring tones, wallpaper, and screen saver
• Worked with international music label in Thailand to use our content distribution system
• Pre-sale responsibilities with local mobile and fixed-line operators such as AIS, DTAC, Orange, Hutch, Telecom Asia
• Assisted in the management and development of our centrally-distributed mobile content management system called Symphony
• Worked with companies from Japan in developing a market in Thailand and the Asia Pacific Region
• Companies from Japan included Faith, Faith West and Sanrio
• Managed JAVA Games operations to deliver games for Sony Ericsson (Asia Pacific)
• The games were distributed with the Z600 handsets sold in Malaysia, Indonesia, Singapore, and Australia
• Kept regular communications with clients and suppliers
• Developed new ideas for clients
• Pursued business overseas by contacting and communicating with international clients
• Became familiar with local mobile operators, fixed-line operators, systems integrators, content aggregators and providers, applications developers, and resellers