Thiri Thwin Naing

13+ years of experience across B2B and B2C businesses in Consumer Healthcare, FMCG, and services , delivering measurable results across Asia-Pacific and Middle East markets.

Strong track record in leading end-to-end marketing operations—from strategy and planning to execution, budget management, and performance optimization. Experienced in digital transformation, e-commerce growth, and integrated go-to-market execution.

A hands-on leader who builds high-performing teams, aligns marketing with commercial objectives, and consistently delivers growth through disciplined execution and data-driven decision-making.

I am a commercially driven marketing professional with strong experience across digital marketing, strategic planning, and end-to-end project implementation. My background spans market analysis, business case development, and product launch execution, enabling me to turn insights into practical, revenue-focused actions.

I work at the intersection of marketing, sales, and strategy-aligning brand objectives with commercial goals through clear planning, budget management, and cross-functional coordination. I bring a structured yet creative approach to brand strategy, product innovation, and go-to-market development, supported by solid analytical and strategic thinking.

With hands-on experience in people management, stakeholder collaboration, and multicultural environments, I communicate effectively in Business English and foreign languages. I am particularly experienced in social media strategy, digital channels, and pharmaceutical market dynamics, with a strong focus on sustainable growth and long-term value creation.

I thrive in fast-moving environments where strategic thinking, creativity, and execution excellence come together to deliver measurable impact.

Led business development and commercial operations for key consumer and beauty brands, delivering sustainable growth through strong client partnerships, disciplined execution, and team leadership.

Key Responsibilities & Achievements

• Drove new business development and account growth across BPO and direct sales models, identifying and converting new commercial opportunities.
• Managed commercial planning, budgeting, and sales target delivery , ensuring operational efficiency and strong financial control, including credit management.
• Led sales and beauty advisor teams , overseeing recruitment, training, performance management, and day-to-day operations.
• Acted as the key point of contact for client relations and contract negotiations , ensuring alignment between brand objectives and field execution.
• Conducted regular business reviews, performance analysis, and strategic planning to optimize results and improve operational processes.
• Coordinated cross-functional teams across project management, operations, and client service to ensure seamless business integration.
• Strengthened CRM and account management practices to improve customer engagement and long-term partnerships.
• Navigated crisis situations with clear communication and problem-solving to protect brand reputation and business continuity.

Brand Activation Experience

• Led brand activation initiatives for POND'S (Unilever) , including in-store beauty consultation programs and a Beauty Advisor 1-Year Anniversary Celebration , executed in collaboration with Unilever Myanmar and DKSH Smollan Myanmar .
• Ensured high-quality execution of consumer engagement activities, reinforcing brand visibility, loyalty, and sales performance at retail level.

Capital Diamond Star Group (CDSG)

Product Manager → Business Development Manager | 2014 – 2017

Progressed from Product Manager to Business Development Manager, leading brand, product, and commercial growth across pharmaceutical and consumer healthcare portfolios.

• Drove brand strategy, marketing planning, and new product launches , including trade activation initiatives.
• Managed sales targets, commercial planning, and budgeting , supported by market and competitive analysis.
• Led cross-functional teams across sales, marketing, and operations to improve execution efficiency and customer engagement.
• Developed new business opportunities and strengthened client relationships through structured CRM and business reviews.

Built strong foundations in pharmaceutical sales and customer engagement , representing leading healthcare and nutritional products to medical professionals and retail partners.

• Promoted products to doctors, pharmacists, and healthcare stakeholders , ensuring clear product knowledge and ethical promotion.
• Developed and maintained strong customer relationships , driving trust, satisfaction, and repeat business.
• Executed territory planning and daily call activities to support sales targets and brand presence.
• Gathered market and customer feedback to support sales strategies and improve field execution.

Managed end-to-end product and brand operations for key healthcare brands, including Ferrovit and Maxxcal , with ownership across financial planning, supplier coordination, and market execution.

• Led brand financial management, budgeting, and inventory planning to support sustainable product growth.
• Managed product lifecycle activities , including marketing execution, sales coordination, and customer insight analysis.
• Delivered high-impact brand activation, PR, and event management initiatives , including Myanmar's first Women Walkathon , engaging over 4,000 participants and significantly increasing brand visibility.
• Coordinated with suppliers and internal teams to improve operational efficiency and execution quality .

Medical Representative → Product Executive

Progressed from a field-based medical role into product and brand management within the pharmaceutical portfolio, building strong foundations in commercial execution and strategic marketing.

• Started as Medical Representative , managing key healthcare accounts, driving product promotion, and strengthening customer relationships through effective CRM and territory management.
• Promoted to Product Executive , leading brand development, trade marketing, and product launch initiatives to improve channel penetration and brand visibility.
• Managed marketing budgets, advertising, and business reviews , ensuring operational efficiency and strong ROI.
• Led trade loyalty programs across multiple cities in Myanmar to strengthen distributor and retailer engagement.
• Worked cross-functionally with sales and operations teams to support business integration, customer satisfaction, and crisis management.