THIRAPORN TIANPONGSA
Head Of Product Development, SEA
BANGKOK
Summary
10+ years of experience in the global optical retail industry. Expertise in product development, goto-market strategy, and brand collaborations across regional markets. Proven ability to drive business growth through strategic licensing, contract negotiation, and multi-channel marketing. Adept at leading cross-functional teams and executing market-entry strategies across regional markets. Passionate about leveraging data-driven insights to optimize brand performance and supply chain efficiency.
Overview
12
12
years of professional experience
4
4
Certifications
4
4
Languages
Work History
Head of Product Development, SEA
OWNDAYS (THAILAND) CO., LTD.
03.2020 - Current
- Led product development and go-to-market strategy for eyewear collaborations across regional markets, ensuring successful launches and brand synergy.
- Negotiated and secured licensing agreements with IP licensors, expanding the brand's presence in regional markets especially in Southeast Asia.
- Managed brand strategy, marketing campaigns (online & offline), and product management for SEVEN DAYS OPTIC across 9 retail stores.
- Oversaw product lifecycle, from development to purchasing and supply chain management, ensuring seamless operations.
- Lead internal digital transformation initiatives, including workflow automation, POS system, and customer data management.
- Key liaison between Thailand and Japan HQ, aligning cross-sectional teams on brand strategy and operations.
Buyer & Merchandiser
OWNDAYS CO., LTD.
03.2016 - 03.2020
- Manage product development for new eyewear collections, overseeing OEM orders for 300+ SKUs annually across 350+ retail locations worldwide.
- Negotiated pricing, quality standards, and production timelines with suppliers in Japan, China, and Korea etc.
- Conducted market research and trend analysis, resulting in strategic product adjustments that enhanced consumer satisfaction and increased sales.
Management Trainee
JIN CO., LTD.
03.2014 - 03.2016
- Gained expertise in optical retail, including eye examination and store operations.
- Managed customer satisfaction metrics and in-store merchandising to drive sales.
- Led performance analysis to improve team efficiency and revenue growth.
Sales & Marketing Consultant
SUMITOMO REALTY & DEVELOPMENT
04.2013 - 03.2014
- Advised clients on Japanese real estate investment opportunities.
- Managed contracts, purchase agreements, and leasing processes.
- Conducted client outreach via networking, advertising, and seminars.
Education
Bachelor of Arts - Japanese major
CHULALONGKORN UNIVERSITY
Japan-East Asia exchange training program - undefined
THE JAPAN FOUNDATION INSTITUTE
Arts-Japanese - undefined
TRIAMUDOM SUKSA SCHOOL
Skills
Eyewear Design
Certification
Mini MBA - NIDA, Thailand
Personal Information
Date of Birth: 01/21/90
Line Id
yendee.t
Timeline
Head of Product Development, SEA
OWNDAYS (THAILAND) CO., LTD.
03.2020 - Current
Buyer & Merchandiser
OWNDAYS CO., LTD.
03.2016 - 03.2020
Management Trainee
JIN CO., LTD.
03.2014 - 03.2016
Sales & Marketing Consultant
SUMITOMO REALTY & DEVELOPMENT
04.2013 - 03.2014
Bachelor of Arts - Japanese major
CHULALONGKORN UNIVERSITY
Japan-East Asia exchange training program - undefined
THE JAPAN FOUNDATION INSTITUTE
Arts-Japanese - undefined
TRIAMUDOM SUKSA SCHOOL
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