Thida May Oo

While I was leading the product development of the SPORTS DRINK project, management gave me the opportunity to double body as the brand manager for the category.

• Developed and execute Sports Drink Category Portfolio Strategy, with the launch of HYDRO+ in 2019 and relaunch of SPORT-X in 2020
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Prepared and administered annual budget of 6 digit USD.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

• Led R&D team in delivery of beverage formulation standardization project, resulting in optimization cost effective raw materials and achieve cost saving.
• Identified the type of product preference issues, analyzed sensory information collected through CLT, and provided solutions to problems faced.
• Coordinate R&D resources by working closely with flavor house suppliers on flavor application and product stability test in ensuring the timescale and budget are met.
• Support the brand team on regulatory compliance.
• Managed 10 beverages application innovation launch from formulation to commission. In parallel, assist Group Marketing Director in creating the S&OP for the beverage business unit's innovation pipeline. Created the project network details excel and dashboard for easy monitoring of all projects.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts during the regular taskforce meetings.
• Oversaw and manage high profile School Milk projects from planning, designing, and scheduling phases with the local state government and other suppliers.

• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Conducted consumer research, gathered information from multiple sources and presented results.
• Developed and maintained courteous and effective working relationships with suppliers during product development projects.

• Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
• Maintained clean sales floor and straightened and faced merchandise.
• Used POS system to process sales, returns, online orders and gift card activations.

• Engaged with customers to effectively build rapport and lasting relationships.
• Answered customer questions regarding sizing, accessories and proper care for merchandise.