Hi, I’m
THET THET NAING
Marketing Professional
Bangkok,Bangkok
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Results-driven marketing leader develops and implements successful marketing plans and brand strategies with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Expertly tracks markets and adapts techniques for maximum returns. Accomplished in leveraging cross-channel marketing techniques and fresh approaches. Networks proactively to build tactical business and media relationships.
Overview
14
years of professional experience
7
years of post-secondary education
1
Certificate
3
Languages
Work History
OTC Vitamins, United Pharmaceuticals Co., LtdYangon
Category Marketing Manager
01.2017 - Current
Job overview
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends
- Achieved positive growth in market share and sales in every year despite of country crisis
- Driven to maintain market leader vitamin brand in country for 8 consecutive years
- Led internal functional teams and external agencies to develop ATL BTL campaign and channel promotions, manage trade shows, develop creatives and conduct PR
- Managed logistics, budgeting and scheduling elements as related to campaigns.
- Effective media planning and monitoring – traditional & digital
- Produced blogs and social media content for varied and targeted audiences
- Identified user behaviors trends, advising and developing strategies to improve digital marketing activities
- Forecasted sales numbers and product profitability to determine ideal strategies
- Annual budget planning and budget monitoring
- Market research, Brand Health Tracking, Retail Audit, Consumer insights, In-depth interview
- Worked with sales manager to help bring new key revenue-driving projects and opportunities to life.
- Translated business objectives into goal-oriented marketing campaigns.
Child Healthcare, United Pharmaceuticals Co., LtdYangon
Brand Manager
01.2012 - 12.2016
Job overview
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences driving to create high demand and achieve double-digits positive sales growth for every years (more than 10% growth)
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- TV commercial development, BTL engagement and advocacy campaigns, Annual marketing plan, A&P planning & monitoring
- Created and managed budgets to maximize brand reach and engagement.
- Organized and delivered training sessions for new product content and technological advancements.
- Worked in hyper-growth high pressured environment, aggressively generating positive growth in each brand handled
United Pharmaceutical Co., LtdYangon
Product Specialist
02.2009 - 12.2011
Job overview
- Created successful launched 2 new products and 2 relaunched for new packaging and improved technology
- Maintained and updated product information catalogues and spec sheets to assist sales and marketing teams
- Continually expanded knowledge of Child health and Nutrition product line.
- Spearheaded ongoing market and competitor comparisons to forecast market trends
- Acquired up-to-date market information to evaluate competitor prices and product ranges
- Coordinated product support and training for staff and product information and persuasive talk to key opinion leaders, offering demonstrations to highlight features and benefits.
- Trained and provided coaching to 200 sales representatives, free clinicians and medical representatives
Education
Google@CourseraOnline
Professional Certificate from Fundamentals in Digital Marketing & E-commerce
11.2022 - 01.2023
Wharton School, University of Pennsylvania, Pennsylvania, USA
Professional Certificate from Viral Marketing
02.2020 - 06.2020
Assumption University of ThailandBangkok, Thailand
MBA from Business Administration
10.2013 - 11.2015
University of Medicine 1Yangon, Myanmar
Bachelor of Science from Medicine, Surgery
06.2001 - 03.2006
Skills
Brand-building strategiesundefined
Additional Information
- Registered Medical doctor #24822 certified by Myanmar Medical Association
- Registered Healthcare professional (R) 00218 certified by Federal health professional council, Myanmar
- Driving license (Thailand) No.66001499
- Driving license (Myanmar) B/04775/19
Certification
Google Certified Digital Marketing & E-commerce
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Google Certified Digital Marketing & E-commerce
01-2023
Google@Coursera
Professional Certificate from Fundamentals in Digital Marketing & E-commerce
11.2022 - 01.2023
Wharton School, University of Pennsylvania,
Professional Certificate from Viral Marketing
02.2020 - 06.2020
Category Marketing Manager
OTC Vitamins, United Pharmaceuticals Co., Ltd
01.2017 - Current
Assumption University of Thailand
MBA from Business Administration
10.2013 - 11.2015
Brand Manager
Child Healthcare, United Pharmaceuticals Co., Ltd
01.2012 - 12.2016
Product Specialist
United Pharmaceutical Co., Ltd
02.2009 - 12.2011
University of Medicine 1
Bachelor of Science from Medicine, Surgery
06.2001 - 03.2006
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