Summary
Overview
Work History
Education
Skills
Timeline
Generic

Theera Piyachotsiri

Marketing Manager
Bangkok

Summary

Marketing and business development professional with expertise in loyalty programs, strategic partnerships, and campaign management. Skilled in data-driven strategies to enhance customer engagement and optimize business growth.

Overview

9
9
years of professional experience

Work History

Marketing Manager

Rabbit Rewards
10.2022 - Current
  • Led marketing strategy and execution for a leading loyalty program.
  • Developed and launched targeted campaigns to drive engagement and retention.
  • Managed automated communications (Email, SMS, Line OA) for improved UX.
  • Analyzed campaign performance and optimized strategies based on insights.

Digital Partnership

FWD Life Insurance
11.2021 - 09.2022
  • Developed digital partnerships to boost sales and enhance loyalty.
  • Led partner campaigns, ensuring seamless execution and performance tracking.
  • Provided data-driven insights to optimize partner marketing strategies.

Business Development Manager – New Businesses

Kerry Express
04.2021 - 10.2021
  • Led new business initiatives and strategic partnerships.
  • Developed B2B2C strategies and leveraged data for market expansion.
  • Optimized performance through analysis and process improvements.

Marketing Manager

Ascend Commerce
04.2018 - 03.2021
  • Managed integrated marketing campaigns for customer acquisition and retention.
  • Collaborated with major partners like Truemoney and 7-Eleven.
  • Optimized campaign performance through data analysis.

Business Development Manager

Ematic Solutions
06.2017 - 04.2018
  • Research, identify, and prospect new clients that match with solutions as well as overseeing the market to be in competitive spot.
  • Manage local sales pipeline in CRM, follow sales process up-to-date.
  • Being front-faced and provide a concrete concept of solutions.
  • Work closely with our cross-functional teams to better understand the value proposition.

Project Management Executive

Bangkok Payment Solutions
08.2016 - 05.2017
  • Manage and coordinate Purple Line Project in order to assist project manager to run daily tasks as timely manner
  • Coordinate the other involved parties to update project status and next scheduled tests.
  • Monitor scope of work in order to control budget as well as review manual instructions to align with requirements and specifications.Conduct reports and archive file as requested.
  • Manage and participate in system tests.

Business Development Executive

Ascend Commerce
11.2015 - 07.2016
  • Manage projecs and conduct reserch to oversee competiton in the market
  • Prepare correspondence, reports and presentations to managements and related parties
  • Organize files to keep it up to date and maintain sensitive data complying with company protocol
  • Day to day tasks at the office as needed and deliver timely

Education

Bachelor Of Economics - International Economics

Kasetsart University
Bangkok, Thailand
04.2001 -

Skills

  • Loyalty Program Management

  • Strategic Partnerships & Business Development

  • Marketing Strategy & Campaign Management

  • Data Analytics & Performance Optimization

  • UX & Digital Marketing

  • Google Analytics

Creativity

Timeline

Marketing Manager

Rabbit Rewards
10.2022 - Current

Digital Partnership

FWD Life Insurance
11.2021 - 09.2022

Business Development Manager – New Businesses

Kerry Express
04.2021 - 10.2021

Marketing Manager

Ascend Commerce
04.2018 - 03.2021

Business Development Manager

Ematic Solutions
06.2017 - 04.2018

Project Management Executive

Bangkok Payment Solutions
08.2016 - 05.2017

Business Development Executive

Ascend Commerce
11.2015 - 07.2016

Bachelor Of Economics - International Economics

Kasetsart University
04.2001 -

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Theera PiyachotsiriMarketing Manager