Thanwarat Kongsap

• Managed pricing strategies for Key Account and store customers, ensuring competitiveness while optimizing profit margins and enhancing customer satisfaction.
• Conducted in-depth analysis of competitor activity and market trends, with a focus on the dry food category, to support strategic planning
• Collaborated with the sales team, buyers, and supply chain teams to achieve revenue and performance targets.
• Identified customer growth opportunities, leading to an increase in market share.
• Managed quotas for sensitive products, such as palm oil and white sugar, ensuring equitable allocation of supply to all key account customers.
• Improved product availability through efficient supply chain management.

Managed quotas for sensitive products, such as palm oil and white sugar, ensuring equitable allocation of supply to all Key Account Management (KAM) customers.Managed quotas for sensitive products, such as palm oil and white sugar, ensuring equitable allocation of supply to all Key Account Management (KAM) customers.

• Participated in the Potential Leader Program (PLP), responsible for leading a variety of critical projects at CPF.
• Coordinate with Lotus’s management trainee and all CPF Business Unit (BU) to solve Lotus’s problems (B2B/B2C/O2O).
• Ensure that all CPF BU can provide Lotus with the best service and products.
• Develop projects that improve the performance and convenience of Lotus’s store.
• Measure all CPF factories by ranking the BU score to improve the efficiency of CPF business.
• Report team performance to the CEO of CPF.

• Led the Wet Market Project and ensured the sales team achieved all company targets and KPIs, including maximizing the JAW ratio, net profit margin, and revenue growth, while minimizing logistics and production costs.
• Expanded sales of ready-to-eat products under the Chef Cares brand and developed new distribution channels, including vending machines, with one year of experience in new market development.

• Participated in the Future Leader Program (FLP), focused on leadership development and monthly team performance evaluations.
• Managed sales team performance in Chiang Rai, with a primary focus on the wet market channel.
• Managed profit and loss (P&L) and ensured achievement of all sales team KPIs.
• Developed and executed marketing and sales strategies to support CPF business partners and expand market share in Chiang Rai.